looking good in print

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Looking Good in Print. Linda Rhodes Virginia Conference Director of Communications. Print what?. Newsletters Worship bulletins Brochures Advertising Direct Mail Flyers. Why do it?. Develop Mission Statement . Mission Statement Goals and objectives Target audiences. Key elements: - PowerPoint PPT Presentation

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Slide 1

Looking Good in Print

Linda RhodesVirginia ConferenceDirector of Communications

Printwhat?

NewslettersWorship bulletinsBrochuresAdvertisingDirect MailFlyers

Why do it?

Develop Mission Statement

Mission StatementGoals and objectivesTarget audiences

Key elements:ContentAppearanceProductionDistribution

1. Content:

1. Content:a. Hard news

1. Content:a. Hard newsb. Features

1. Content:a. Hard newsb. Featuresc. Editorial/Opinions

1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columns

1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendar

1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendarf. Fillers

Writing Style:

Writing Style:Conversational

Writing Style:ConversationalSimple, direct sentences

Writing Style:ConversationalSimple, direct sentences5 Ws + H

Writing Style:ConversationalSimple, direct sentences5 Ws + HActive voice

Writing Style:ConversationalSimple, direct sentences5 Ws + HActive voiceInverted pyramid

Writing Style:ConversationalSimple, direct sentences5 Ws + HActive voiceInverted pyramidUniform style

Writing Style:ConversationalSimple, direct sentences5 Ws + HActive voiceInverted pyramidUniform styleDefine acronyms

Writing Style:ConversationalSimple, direct sentences5 Ws + HActive voiceInverted pyramidUniform styleDefine acronymsInclusive language2. Appearance:

2. Appearance:a. Page size

2. Appearance:a. Page sizeb. Number of pages

2. Appearance:a. Page sizeb. Number of pagesc. Paper

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flag

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular items

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Folios

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contents

2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contentsh. Typeface

Objective is to make iteasy to read.Help directthe reader

Principles of Layout/Design:

Principles of Layout/Design:Contrast

Principles of Layout/Design:ContrastRepetition

Principles of Layout/Design:ContrastRepetitionAlignment

Principles of Layout/Design:ContrastRepetitionAlignmentProximity

Layout:

Layout:Simple, not boring

Layout:Simple, not boringSame thing in same place

Layout:Simple, not boringSame thing in same placeColumn width

Layout:Simple, not boringSame thing in same placeColumn widthType faces

Layout:Simple, not boringSame thing in same placeColumn widthType facesPhotos/art

Layout:Simple, not boringSame thing in same placeColumn widthType facesPhotos/artContrast

Layout:Simple, not boringSame thing in same placeColumn widthType facesPhotos/artContrastConsistency45Newsletter No-Nos

1.Never underline typeset textNewsletter No-Nos

2.AVOID ALL CAPITAL BODY TEXT. IT IS VERY DIFFICULT TO READ. EVEN ALL CAP HEADLINES ARE TOUGH.Newsletter No-Nos

3.Dont put two spaces after a period. Newsletter No-Nos

Dont use so many different type faces in ONE newsletter that it looks like a cut-and-paste ransom note!

Stick to one or two type faces.Get variety with bold, condensed and italic versions of the same type face.Newsletter No-Nos

5.NEVER print body copy in color. (Limit printing headlines in color.)

Better use of color is for rules, bullets, line art, masthead, logo, etc.Newsletter No-Nos

6.Dont overuse tints and screens. Make sure copy can be read through any screen.

Newsletter No-Nos

7. Dont run text over artwork or graphicsBecause its hard to read!!!52Newsletter No-Nos

8. Avoid naked copy53Newsletter No-Nos

9. Dont bump boxes or multi-column headlines54Newsletter No-Nos

10. Dont go gray Break up type with Graphics/photos Subheads Drop caps Bullets Rules Boxes Screens55Newsletter No-Nos

11. Avoid too small headlines Should be significantly largerthan body text Not all same size More important = larger(top of page)56Newsletter No-Nos

12. Avoid label headlines Need subject, action verb 57

3. Production:a. Computer softwareb. Reproductionc. Paper

UMC.org/NewsinPews

News in PewsUnited Methodist News Service News Desk(615) 742-5470newsinpews@umcom.org

4. Distribution:a. Frequencyb. Timelinessc. Pick up/deliver

E-NewsletterConstant Contactwww.constantcontact.com(866) 876-8464

66E-NewsletterMail Chimpwww.mailchimp.com

67Other resources: www.UMCom.org/RethinkChurch

www.UMCom.org/RethinkChurch

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