looking good in print
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Looking Good in Print. Linda Rhodes Virginia Conference Director of Communications. Print what?. Newsletters Worship bulletins Brochures Advertising Direct Mail Flyers. Why do it?. Develop Mission Statement . Mission Statement Goals and objectives Target audiences. Key elements: - PowerPoint PPT PresentationTRANSCRIPT
Looking Good in PrintLinda Rhodes
Virginia ConferenceDirector of Communications
Printwhat?
NewslettersWorship bulletins
BrochuresAdvertisingDirect Mail
Flyers
Why do it?
Develop Mission Statement Mission StatementGoals and objectivesTarget audiences
Key elements:1. Content2. Appearance3. Production4. Distribution
1. Content:
1. Content:a. Hard news
1. Content:a. Hard newsb. Features
1. Content:a. Hard newsb. Featuresc. Editorial/Opinions
1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columns
1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendar
1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendarf. Fillers
Writing Style:
Writing Style:1. Conversational
Writing Style:1. Conversational2. Simple, direct sentences
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms8. Inclusive language
2. Appearance:
2. Appearance:a. Page size
2. Appearance:a. Page sizeb. Number of pages
2. Appearance:a. Page sizeb. Number of pagesc. Paper
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flag
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular items
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Folios
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contents
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contentsh. Typeface
Objective is to make iteasy to read.Help directthe reader
Principles of Layout/Design:
Principles of Layout/Design:1. Contrast
Principles of Layout/Design:1. Contrast2. Repetition
Principles of Layout/Design:1. Contrast2. Repetition3. Alignment
Principles of Layout/Design:1. Contrast2. Repetition3. Alignment4. Proximity
Layout:
Layout:1. Simple, not boring
Layout:1. Simple, not boring2. Same thing in same place
Layout:1. Simple, not boring2. Same thing in same place3. Column width
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast7. Consistency
Newsletter No-No’s
1. Never underline typeset text
Newsletter No-No’s
2. AVOID ALL CAPITAL BODY TEXT. IT IS VERY DIFFICULT TO READ. EVEN ALL CAP HEADLINES ARE TOUGH.
Newsletter No-No’s
3. Don’t put two spaces after a period.
Newsletter No-No’s
4. Don’t use so many different type faces in ONE newsletter that it looks like a cut-and-paste ransom note!
Stick to one or two type faces.Get variety with bold, condensed and italic versions of the same type face.
Newsletter No-No’s
5. NEVER print body copy in color. (Limit printing headlines in color.)
Better use of color is for rules, bullets, line art, masthead, logo, etc.
Newsletter No-No’s
6. Don’t overuse tints and screens. Make sure copy can be read through any screen.
Newsletter No-No’s 7. Don’t run text over artwork or graphicsBecause it’s hard to read!!!
Newsletter No-No’s 8. Avoid naked copy
Newsletter No-No’s 9. Don’t bump boxes …… or multi-column headlines
Newsletter No-No’s 10. Don’t go gray …
… Break up type with Graphics/photos Subheads Drop caps Bullets Rules Boxes Screens
Newsletter No-No’s 11. Avoid too small headlines
Should be significantly largerthan body text
Not all same size More important = larger
(top of page)
Newsletter No-No’s 12. Avoid label headlines
Need subject, action verb
3. Production:a. Computer softwareb. Reproductionc. Paper
UMC.org/NewsinPews
4. Distribution:a. Frequencyb. Timelinessc. Pick up/deliver
E-NewsletterConstant Contact
www.constantcontact.com(866) 876-8464
E-NewsletterMail Chimp
www.mailchimp.com
Other resources: www.UMCom.org/RethinkChurch
www.UMCom.org/RethinkChurch
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