The only reason to look back

is to plan ahead!P. H .

powered by Consumer Credit Counseling Service of Delaware Valley

P

F

W 1608 Walnut St., 10th Fl.

Philadelphia, PA 19103

800.989.2227

215-563-7020

clarifi.org

2012 Key Outcomes

Dear friends,

Just a year ago some folks were talking about our audacity. We were just o�-kilter enough to believe that things were looking up. Instead of shrinking our ambitions, we clari�ed our organization’s mission (sure, pun intended) and declared our intention to serve our community in new and profound ways.

When others pulled back, we took the lead. Despite the uncertainty some felt, we drew on our reserves. We kept sta� in place and challenged them to do what they do best: help people stay in their homes, secure their most valuable assets and plan for better days ahead.

No matter how “audacious” we might have been, I’m here to tell you our conviction paid o� in more ways than we could have predicted. Maybe it was because our entire organization was energized from the get-go by a new name and brand identity. For the �rst time in more than four decades, we did business as Clari� with a new mission to drive us forward and a declaration of potent core values to shape a culture that is uniquely our own.

Or maybe it was our clients, determined to get their lives back on track and their dreams back within their grasp. We take inspiration from these strong, courageous people every day we come to work. Some of us have walked a few miles in their shoes, and we all know a friend, a family member or a colleague who needed a nudge to get their �nancial house in order. There is no “us and them.” We have learned (sometimes the hard way) that our outcomes are much more e�ective when we remember we’re all in this together with our clients, community partners and funders.

So looking back, it’s the work we did together that we herald in this little annual organizational memoir. In the next few pages, you’ll see mementos, memories and a few great things we have accomplished and are proud to share.

We don’t look back just to feel good about ourselves. We want everyone to realize what we are capable of doing, and join us in our big ambitions for the future. So we’re laying the groundwork for another exciting year of accomplishments.

Here’s to looking ahead,

Patty Hasson

EducationEducation Workshops 317Participants 4,800Community Events 240

Answered Phone Calls total = 57,000

Philadelphia Mortgage Help Center Appointments = 2,329

2012 Key OutcomesOne-on-One Counseling

Appointments total = 10,624

Housing Delinquency & Default 3,659Housing HomeKeeper NJ 1,027Total Housing Delinquency/Default 4,686Housing Reverse Mortgage 777Homeownership 1,091Home Equity 159

Housing Totals   6,713 Credit Counseling Totals 3,911

Philadelphia Mortgage

Tremendous work was done by our staff

in 2012!

2012 Key Outcomes

Dear friends,

Just a year ago some folks were talking about our audacity. We were just o�-kilter enough to believe that things were looking up. Instead of shrinking our ambitions, we clari�ed our organization’s mission (sure, pun intended) and declared our intention to serve our community in new and profound ways.

When others pulled back, we took the lead. Despite the uncertainty some felt, we drew on our reserves. We kept sta� in place and challenged them to do what they do best: help people stay in their homes, secure their most valuable assets and plan for better days ahead.

No matter how “audacious” we might have been, I’m here to tell you our conviction paid o� in more ways than we could have predicted. Maybe it was because our entire organization was energized from the get-go by a new name and brand identity. For the �rst time in more than four decades, we did business as Clari� with a new mission to drive us forward and a declaration of potent core values to shape a culture that is uniquely our own.

Or maybe it was our clients, determined to get their lives back on track and their dreams back within their grasp. We take inspiration from these strong, courageous people every day we come to work. Some of us have walked a few miles in their shoes, and we all know a friend, a family member or a colleague who needed a nudge to get their �nancial house in order. There is no “us and them.” We have learned (sometimes the hard way) that our outcomes are much more e�ective when we remember we’re all in this together with our clients, community partners and funders.

So looking back, it’s the work we did together that we herald in this little annual organizational memoir. In the next few pages, you’ll see mementos, memories and a few great things we have accomplished and are proud to share.

We don’t look back just to feel good about ourselves. We want everyone to realize what we are capable of doing, and join us in our big ambitions for the future. So we’re laying the groundwork for another exciting year of accomplishments.

Here’s to looking ahead,

Patty Hasson

EducationEducation Workshops 317Participants 4,800Community Events 240

Answered Phone Calls total = 57,000

Philadelphia Mortgage Help Center Appointments = 2,329

2012 Key OutcomesOne-on-One Counseling

Appointments total = 10,624

Housing Delinquency & Default 3,659Housing HomeKeeper NJ 1,027Total Housing Delinquency/Default 4,686Housing Reverse Mortgage 777Homeownership 1,091Home Equity 159

Housing Totals   6,713 Credit Counseling Totals 3,911

Philadelphia Mortgage

Tremendous work was done by our staff

in 2012!

As part of a nationwide initiative, Bloomberg Philanthropies and Living Cities’ Cities for Financial Empowerment (CFE) Fund has recognized Clari�'s expertise with a grant to open a series of Financial Empowerment Centers throughout Philadelphia. We've started with six locations with more to open as the program rolls out.

Together we'll prove that thousands of low-wealth families can learn how to manage their money, pay their utility bills and real estate taxes, and get on a path to lifelong �nancial literacy – all to contribute to the city's economic well-being.

12 Great Moments of 2012 “Without Clarifi, I wouldn’t have a backyard or a

home to raise my puppy.” Thank you note from client:

Donnalyn

And boy, did we make an impact. Working on behalf of the Garden State’s HomeKeeper initiative, we welcomed more than 1,000 appointments to make Cherry Hill our busiest o�ce. We’re making New Jersey a more a�ordable place to call home.Bloomberg Philanthropies puts

its money on Clari�1

2

We expanded our impact in New Jersey

Liz has worn about every hat there is to wear at Clari� over her amazing career. (And she’s not done yet!) The National Foundation for Credit Counseling named Liz, who has been with us for 36 years in multiple roles, as National Counselor of the Year.

It’s people like Liz who come to this job because they have a true calling. It’s people like Liz who reject the status quo, who deny cynicism a place in our o�ce and who bring our mission to life every day.

Our own Liz Greenwood is the tops!

We launched two busy

offices in The First State and our expectations are high.

4

Another note from a client whose home we helped save.

12 Great Moments of 2012

Bloomberg Philanthropies puts

3

“I ran home to tell my wife we could stay in our home.”

Expect Great Things InDELAWARE

As part of a nationwide initiative, Bloomberg Philanthropies Bloomberg Philanthropies and Living Cities’ Cities for Financial Empowerment (CFE) Fund has recognized Clari�'s expertise with a grant to open a series of Financial Empowerment Centers throughout Philadelphia. We've started with six locations with more to open as the program rolls out.

Together we'll prove that thousands of low-wealth families can learn how to manage their money, pay their utility bills and real estate taxes, and get on a path to lifelong �nancial literacy – all to contribute to the city's economic well-being.

12 Great Moments of 2012 “Without Clarifi, I wouldn’t have a backyard or a

home to raise my puppy.” Thank you note from client:

Donnalyn

And boy, did we make an impact. Working on behalf of the Garden State’s HomeKeeper initiative, we welcomed more than 1,000 appointments to make Cherry Hill our busiest o�ce. We’re making New Jersey a more a�ordable place to call home.

Bloomberg Philanthropies puts its money on Clari�

1

2

We expanded our impact in New Jersey

Liz has worn about every hat there is to wear at Clari� over her amazing career. (And she’s not done yet!) The National Foundation for Credit Counseling named Liz, who has been with us for 36 years in multiple roles, as National Counselor of the Year.

It’s people like Liz who come to this job because they have a true calling. It’s people like Liz who reject the status quo, who deny cynicism a place in our o�ce and who bring our mission to life every day.

iz has worn about every hat there is to wear at Clari� over her amazing

Our own Liz Greenwood is the tops!

We launched two busy

offices in The First State and our expectations are high.

4

Another note from a client whose home we helped save.

3

“I ran home to tell my wife we could stay in our home.”

Expect Great Things InDELAWARE

During 2012, Clari�’s Housing Counselors working in the Philadelphia Mortgage Help Center kept 1,429 families in their homes. This was the top performing center in the country – an achievement recognized and appreciated by Fannie Mae.

The Pennsylvania HousingFinance Agency recognized Clarifi for “Excellence in Housing Counseling.”

We’d rather see a home “saved” than a house sold.

7

Clari� was awarded $10,000 and a Prudential Leadership Award for Exceptional Nonpro�t Boards

This was in recognition of our Board’s bold vision planning, and the re-branding that brought our future into focus. Visit clari�.org and search “Prudential.”

Clari� was awarded $10,000 and a Prudential 8

Wanna see the winning video?

Board O�cers

Patricia A. Hasson, President Clari�

Joel Dickson, Board ChairVanguard

Board of Directors

Wayne AnglaceDelaware Investments

Robert W. Bernard, Jr.Comcast Cable

Peter BurnsHeartland Payment System, Inc. John CareyCitiGroup

Ellen CrainSusquehanna Bank

Timothy HunterRadian Guaranty, Inc.

John Yung, Vice ChairZenBanx

Peter Conners, SecretaryCFA Society of Philadelphia

Stephen Delaney, TreasurerDeloitte

Kathleen LeonikBarclays

Regina M. LowrieVision Mortgage Capital, A Division of Continental Bank

Denise MasonHSBC

Joseph E. Mayk, Esq.Hudson Cook, LLP

Daniel J. T. McKenna, Esq.Ballard Spahr LLP

Mark ParsellsGlobal Debt Registry

Robin ProctorPhiladelphia Museum of Art

Allan StevensFranklin Mint Federal Credit Union

Karen WaltersIndependence Blue Cross

Roger WilsonCampbell Soup Company

Mary YoungNetworking Consultants & Associates

Great things happen when we work together!Great things happen when we work together!5We facilitate workshops and one-on-one counseling in partnership with other agencies throughout the region. Working with friends like these, we multiply our impact with people we may never otherwise reach.

Community Outreach

We’d rather see a home 6

What would we do without our Award-Winning Board

Coincidence? We think not.

During 2012, Clari�’s Housing Counselors working in the Philadelphia Mortgage Help Center kept 1,429 families in their homes. This was the top performing center in the country – an achievement recognized and appreciated by Fannie Mae.

The Pennsylvania HousingFinance Agency recognized Clarifi for “Excellence in Housing Counseling.”

We’d rather see a home “saved” than a house sold.

7

Clari� was awarded $10,000 and a Prudential Leadership Award for Exceptional Nonpro�t Boards

This was in recognition of our Board’s bold vision planning, and the re-branding that brought our future into focus. Visit clari�.org and search “Prudential.”

Clari� was awarded $10,000 and a Prudential 8

Wanna see the winning video?

Board O�cers

Patricia A. Hasson, President Clari�

Joel Dickson, Board ChairVanguard

Board of Directors

Wayne AnglaceDelaware Investments

Robert W. Bernard, Jr.Comcast Cable

Peter BurnsHeartland Payment System, Inc. John CareyCitiGroup

Ellen CrainSusquehanna Bank

Timothy HunterRadian Guaranty, Inc.

John Yung, Vice ChairZenBanx

Peter Conners, SecretaryCFA Society of Philadelphia

Stephen Delaney, TreasurerDeloitte

Kathleen LeonikBarclays

Regina M. LowrieVision Mortgage Capital, A Division of Continental Bank

Denise MasonHSBC

Joseph E. Mayk, Esq.Hudson Cook, LLP

Daniel J. T. McKenna, Esq.Ballard Spahr LLP

Mark ParsellsGlobal Debt Registry

Robin ProctorPhiladelphia Museum of Art

Allan StevensFranklin Mint Federal Credit Union

Karen WaltersIndependence Blue Cross

Roger WilsonCampbell Soup Company

Mary YoungNetworking Consultants & Associates

Great things happen when we work together!Great things happen when we work together!5We facilitate workshops and one-on-one counseling in partnership with other agencies throughout the region. Working with friends like these, we multiply our impact with people we may never otherwise reach.

Community Outreach

We’d rather see a home 6

What would we do without our Award-Winning Board

Coincidence? We think not.

6

Out in front of crushing student debt

With student debt escalating unchecked, we’re out in front of the crisis with a program. Last year it was a successful pilot. This year we’ll help students and their families navigate the overall process of selecting and paying for college. Our goal: Less College Debt.

11

Honestly, we were thrilled!!

Patty Hasson goes to Washington9The new Consumer Financial Protection Bureau con�rmed Clari�’s growing national reputation by asking Patty Hasson to serve on its Consumer Advisory Board. It’s great to be able to reinforce the great work we’re doing here. And you bet Patty will bring our local experience and hometown values to Washington D.C.

Financial literacy in a text messagetext message

10

Can a cellphone help folks reduce their debt? We think it’s worth a text or two to �nd out. So we’re on our way to enlisting 1,000 participants who will receive personalized reminders via text messages and peer-to-peer “nudging” when their debt management payments are due. (Imagine missing a payment and getting a call from Mom!) We use all the tools at hand to help people get control of their �nancial lives.

Over the past 5 years, FinanciallyHers has become one of our �agship programs. We know that more often than not, women are the �nancial heads of their households. And thousands of women have learned how to bring �nancial literacy home through this powerfully focused e�ort. In 2012 we took it to community centers, churches, libraries – wherever women could gather, work together and form supportive networks.

Less College Debt

Working withParents and Students

Academic +CareerCounseling

Financial AidAdvising

FinancialStrategizing

has become one of our �agship programs. We know that more often than not, women are the �nancial heads of their households. And thousands of women have learned how to bring �nancial literacy home through this powerfully focused e�ort. In 2012 we took it to community centers, churches, libraries – wherever women could gather, work together and form

When women seize control of their financial futures, the entire family is more secure.

12

6

Out in front of crushing student debt

With student debt escalating unchecked, we’re out in front of the crisis with a program. Last year it was a successful pilot. This year we’ll help students and their families navigate the overall process of selecting and paying for college. Our goal: Less College Debt.

11

Honestly, we were thrilled!!

Patty Hasson goes to Washington9The new Consumer Financial Protection Bureau con�rmed Clari�’s growing national reputation by asking Patty Hasson to serve on its Consumer Advisory Board. It’s great to be able to reinforce the great work we’re doing here. And you bet Patty will bring our local experience and hometown values to Washington D.C.

Financial literacy in a text messagetext message

10

Can a cellphone help folks reduce their debt? We think it’s worth a text or two to �nd out. So we’re on our way to enlisting 1,000 participants who will receive personalized reminders via text messages and peer-to-peer “nudging” when their debt management payments are due. (Imagine missing a payment and getting a call from Mom!) We use all the tools at hand to help people get control of their �nancial lives.

Over the past 5 years, FinanciallyHers has become one of our �agship programs. We know that more often than not, women are the �nancial heads of their households. And thousands of women have learned how to bring �nancial literacy home through this powerfully focused e�ort. In 2012 we took it to community centers, churches, libraries – wherever women could gather, work together and form supportive networks.

Less College Debt

Working withParents and Students

Academic +CareerCounseling

Financial AidAdvising

FinancialStrategizing

has become one of our �agship programs. We know that more often than not, women are the �nancial heads of their households. And thousands of women have learned how to bring �nancial literacy home through this powerfully focused e�ort. In 2012 we took it to community centers, churches, libraries – wherever women could gather, work together and form

When women seize control of their financial futures, the entire family is more secure.

12

Who We Helped in 2012 Thanks for Making it All Possible!• Barclays• Bank of America• Bank of America Charitable Foundation• Boeing Employees Community Fund• Boeing Global Corporate Citizenship• Bryn Mawr Trust• Camden County Department of Economic & Workforce Development• Capital One• Center for Financial Services Innovation (CFSI)• Chase Mortgage• Citibank• Citi Foundation• Citizens Bank Foundation• Conestoga Bank• Delaware County Council• Deloitte

• Fannie Mae• First Niagara• Fox Chase Bank Charitable Foundation• HSBC• Leo Niessen Jr. Charitable Trust• Living Cities, Inc.• M&T Charitable Foundation• New Jersey Coalition for Financial Education• OMG Center/Pew Foundation• PECO• The Pew Charitable Trusts• The Philadelphia Foundation• Philly Fellows• PNC Foundation• Puerto Rican Unity for Progress (PRUP)• Radian Guaranty, Inc.

• Sovereign Bank Foundation• Stradley Ronon Stevens & Young, LLP• Susquehanna Bank• TD Charitable Foundation• United Way of Burlington County• United Way of Chester County• United Way of Greater Philadelphia and Southern New Jersey• United Way of Southeast Delaware County• VantageScore Solutions• Vision Mortgage Capital, A Division of Continental Bank• Wells Fargo Foundation• Wells Fargo Housing Foundation

2012 By the NumbersEXPENSES

Program and ServicesAdministration andManagementFundraising

REVENUE

Grants

Government ContractsEarned Income

Client FeesCreditor FeesOther/In-Kind

87%

9%4%

39%19%

18% 10%8%6%

AGE RANGE

15-25

2%26-35

15%

22% 27%19%

16%

36-45 46-55 56-65 66+

MARITAL STATUSMarried

39%

Divorced/Separated/Widow

26%

INCOME LEVELS

Very Low (50%)

32%Extremely low (30%)

Not LMI

Low (80%)

25%

25%

18%

Male:40%

Female:60%

GENDER

Single35%

TOTAL REVENUE $5.55 Million

ETHNICITY*

*5% of clients Hispanic

Black: 36%

Asian: 1%Multi race: 6%

White: 57%

Who We Helped in 2012 Thanks for Making it All Possible!• Barclays• Bank of America• Bank of America Charitable Foundation• Boeing Employees Community Fund• Boeing Global Corporate Citizenship• Bryn Mawr Trust• Camden County Department of Economic & Workforce Development• Capital One• Center for Financial Services Innovation (CFSI)• Chase Mortgage• Citibank• Citi Foundation• Citizens Bank Foundation• Conestoga Bank• Delaware County Council• Deloitte

• Fannie Mae• First Niagara• Fox Chase Bank Charitable Foundation• HSBC• Leo Niessen Jr. Charitable Trust• Living Cities, Inc.• M&T Charitable Foundation• New Jersey Coalition for Financial Education• OMG Center/Pew Foundation• PECO• The Pew Charitable Trusts• The Philadelphia Foundation• Philly Fellows• PNC Foundation• Puerto Rican Unity for Progress (PRUP)• Radian Guaranty, Inc.

• Sovereign Bank Foundation• Stradley Ronon Stevens & Young, LLP• Susquehanna Bank• TD Charitable Foundation• United Way of Burlington County• United Way of Chester County• United Way of Greater Philadelphia and Southern New Jersey• United Way of Southeast Delaware County• VantageScore Solutions• Vision Mortgage Capital, A Division of Continental Bank• Wells Fargo Foundation• Wells Fargo Housing Foundation

2012 By the NumbersEXPENSES

Program and ServicesAdministration andManagementFundraising

REVENUE

Grants

Government ContractsEarned Income

Client FeesCreditor FeesOther/In-Kind

87%

9%4%

39%19%

18% 10%8%6%

AGE RANGE

15-25

2%26-35

15%

22% 27%19%

16%

36-45 46-55 56-65 66+

MARITAL STATUSMarried

39%

Divorced/Separated/Widow

26%

INCOME LEVELS

Very Low (50%)

32%Extremely low (30%)

Not LMI

Low (80%)

25%

25%

18%

Male:40%

Female:60%

GENDER

Single35%

TOTAL REVENUE $5.55 Million

ETHNICITY

Of above total, Hispanic: 5%

Black: 36%

Asian: 1%Multi race: 6%

White: 57%

The only reason to look back

is to plan ahead!P. H .

powered by Consumer Credit Counseling Service of Delaware Valley

P

F

W 1608 Walnut St., 10th Fl.

Philadelphia, PA 19103

800.989.2227

215-563-7020

clarifi.org