lookbook fw14 civico76 peview
DESCRIPTION
This is a preview of the lookbook for Civico76TRANSCRIPT
FallWinter‘14
Civico 76 crewPRESSPietro Mingotti
SALESBenvenuto Fasolo
MARKETINGNicola Lana
Down Jacket: road - 4009 - p002Parkat: cory - 4007 - p001
Art Direction, photography and editingPietro Mingotti
Production assistantsAnna Trivellato, Filippo Tommaso Catelan
HairStylingDaniele Gnocco
StylingAlessandra Bersan
special thanksConsorzio Mobili - Bovolone. a special thanks to Angelo, Giuseppe and Niccolò.
Our Story starts near the water.Our roots tought us that quality is not an option, and that the standard is not our goal. We crafted our SignatureCollection for Men who dress smartand wear their nature. As Italians, fashionis a part of our culture. As Venetians, culture is part of our pride.
As Men, Civico 76 is our Brand.
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The ClassicAs we were born from an ancient history of tradition and attention to the quality of the garments, it was inevitable for us to keep that same old feel for our men’s wear: a tradional, practical, casual and yet strong tailoring which provides style, comfort and warmth. In Venice, we experiment some really cold and wet weather during winter and autumn. That’s why wool is the main garment used in our classic knitwear, but also in many of our jackets and blazers.
But we are not anachronistic, and we are well aware of what men, today, are looking for. So, instead of going for fancy prints, aggressive colours and
“We tailored these clothes to fit your spirit”
super-slim fits, we prefered to craft our sweaters and jumpers with a manly and classic fit, keeping the eye on a look which would fit perfectly in today’s men’s wear trend. This season’s collection present a variety of six different jumpers and sweaters, available in nine different colors.
Sweater: Marvin - 9006 - T102 Sweater: Manty - 9007 - T101
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Blazer: RALPH - 5002 - L207 Blazer: RALPH - 5002 - L008
Crafting the BookAs You will read further on, all the models involved in this lookbook are not actual models. Here is a brief comment about the creation of the Look Book.
“I’ve always loved working with people; it’s one of the most interesting part of my job. Creating the characters and the visual image for Civico 76 was quite a unique quest, since the Brand is newborn, and therefor vergin. That gave me the opportunity to work closely with the stylist and designers, understanding who was the “Civico 76 man”.
Angelo, Niccolò and Giuseppe, who are now considered Civico 76’s friends, did a great job
playing their part in this project; and that was an easy task too, since all they had to do was being themselves. At the end of the day, after a few hours of directions, they were doing all they needed to by themselves, having fun and feeling great in our clothes...their clothes!
“ok people, let’s do this!” Pietro Mingotti, Art director
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“This is not a Blazer”In fact, this is Your Blazer. As Italian tailoring tradition makes of The Blazer a very important issue per sé, we couldn’t leave this part of our story slip away. But we didn’t want to create the classic “Giacca”. We wanted to craft a collection of Blazers wich were contemporary, wich express your personality, not our past. As nowadays men who dress nowadays men, we know that having style doesnt’ mean sacrificing comfort or convenience. So what we’ve designed is a collection of eight
Blazers styles, each one fitting a large variety of needs, being a classic and yet staying fresh, casual and very usable with many colour combination. Morning outfit matching is something for fashion victims: we prefer clothes wich reflect our style out of the box.
Blazer: GREGORY - 5004 - L006Down Jacket: Barkley - 4024 - p009
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Your Own, Authentic Lifestyle .In our culture, life moves thorughout different
environments. Jumping from our work, to our favorite cocktail bar or restaurant, to sports and see friends. Keeping our body warm and dry, and our looks coherent, stop minding about what is right to wear, knowing that you are dressing with the only thing to wear: your personality. That’s why for our lookbook and campaigns, we went scouting for people around Venice. Not models, people. We invited them to spend a day with us and our collection, in order to see which different garment fit their self best.
“I like this one the most. No, wait. This one is cool too. May we have one of the items when we’re done with the shooting?” Niccolò 28 yo - Dentist
Jacket: Karl - 4011 - p004
Jacket: Henry - 4004 - l004 Down Jacket: Road - 4009 - c102
Jacket: DORTY - 4014 - P005
Sweater: Merky - 9001 - T101Jacket: Cliff - 4003 - c201
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THE CREATIVE THE DOCTOR THE BOSSGiuseppe - 32 yo - Designer Niccolò - 29 yo - Dentist Angelo - 47 yo - ???
“I met Giuseppe on my way to Venice, on the direct train from Milan. He was talking on the phone with a supplier, checking out some custom leather accessories sketches he made. He was wearing five pockets washed out-orange trousers, combat boots and a vintage leather jacket. When he put down his phone, I walked up to him and asked if he minded about me taking a picture of that scene. When he asked why, I couldn’t resist to show him our protos from the collection. And the rest is history.”
“The rumors are that at the n° 67, Calle degli Albanesi, in Venice, there is this nice dental pratictioner’s clinic. The interesting thing is that dental care is not the only reason why the ladies are coming out from there with a smile. Niccolò is a young, brilliant and chilled doctor with an edge for that contemporary world in which we are all fond about: music, sports, technology, having fun and being succesful. He is a remarkable tennis player, goest to the Lido for a swim during the holidays, and loves to dress smart. Oh, and he loves his hair too.”
“Not so much we can say about Angelo, as his work and private life are wrapped in mistery. I saw him in a family picture in a friend’s house. I was astonished by the charism of his sight, his full beard, and I felt like his looks resembled the shape we were giving to the “men’s man” feel of some of our items. Simple, strong, elegant, mature and yet firmly actual. Being a classic by choiche, moving with the times that changes things, but not our souls. I picked up the phone, asked him if he liked to lend his unique image to our brand. He just answered “Yes.”.”
Down Jacket: bryce - 4016 - p203 Down Jacket: bargy - 4021 - p007 Parka: John-paul - 4025 - p010
Blazer: rudy - 5001 - l006
Down Jacket: Morny - 4022 - p008
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Wool Coat: Hearld - 4005 - l004 Jacket: cliff - 4003 - c201 Blazer: marlon - 5004 - l006 Blazer: gregory - 5003 - l011
Going Somewhere?Here at our Headquarters of Civico76, we are very proud of what we’ve created, and we think you’ll love it too. But we also just got started. Our official website will be constantly updated with the latest news, entertaining media and much more. You can reach us there, or simply follow us on Facebook, Twitter, Instagram... You just stay where your passions live, and we will bring Civico 76 to you.
This winter is going to be an amazing season! Are You in...?
www.civico76.com
www.twitter.com/civico76
www.facebook.com/civico76
www.instagram.com/civico76
http://www.youtube.com/user/civicoseventysix
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CIVICO 76by
Artisani srlvia Sorio nr.46/b
35141 Padova - ITALYwww.civico76.com