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5/19/2017 Long Life Yoghurt for Africa Opportunities, Challenges and Solutions Brett Wordon Application Specialist DuPont Nutrition and Health

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  • 5/19/2017

    Long Life Yoghurt for AfricaOpportunities, Challenges and Solutions

    Brett WordonApplication SpecialistDuPont Nutrition and Health

  • Milk Yogurt Time

    Yoghurts Achilles Heel Shelf life

    Yoghurt is a living biome, resulting in shelf lifes of several days / weeks

    CONFIDENTIAL2

    Starter culture

  • The Ideal Yoghurt Long life yoghurt

    Properties of long life yoghurt:

    does not need to be chilled, and is either eaten with a spoon, as stirred yogurt, often with added fruit), or else drunk directly from the package as drinking yogurt.

    maintains 9-12 months stable shelf life

    must match the expected structure and sensory quality requirement compared with fresh fermented stirred and drinking yogurt

    Technically not yoghurt by legislative definition.

  • Fresh Fermented Milk from Around the World

    Stirredyogurt Set yogurt

    Sweet lassi

    Dahi

    Greekyogurt

    Stirredyogurt

    Skyr

    Greek style yogurt

    Ayran

    Doogh

    Buttermilk/fil

    Viili

    Ryzenka

    Long-life yogurt

    Long-life yogurt

    Maas

    Leben Set yogurt

    Stirredyogurt

    Stirredyogurt

    Stirredyogurt

    Strawyogurt

  • 5/19/2017 5

    Emerging Markets driving the growth of long life yoghurts

    - Increased consumer demand for diary products- Infrastructure not in place for retail

    Sub-Saharan Africa: Opportunity to penetrate additional

    consumer segments Access to nutritious, affordable and

    safe dairy products Also healthy positioning (low fat,

    fruited) Existing products indicate no need

    for refrigeration on the package

    Middle East & North Africa: Opportunity to enlarge consumption

    occasions Position as convenient healthy,

    refreshing dairy Do not indicate long shelf life on

    the package, as it creates scepticism

    Asia Pacific: Opportunity to continue to grow

    with the market Positioned as premium, safe,

    convenient, healthy natural/pure

    Note! South America is also a market for ambient yogurt, but is not included in the scope of this presentation.

  • Long Life Yoghurt in China since 2010

    6

    The market for this exciting product innovation has grown at a rate, accounting for 30% of the countrys total yoghurt category in 2016 and is expected to achieve sales of almost $5 billion by the end of 2017.

    China: Bright Dairy relaunched its Mosilianbrand drinking yogurt in 2013

    Source: TetraPak, 2015

    Bright Dairy, a leading dairy player located in Shanghai, launched an ambient drinking yogurt in 2010, which in 2014 represented about 60% of the ambient yogurt market in China.

    0

    500

    1,000

    1,500

    2,000

    2009 2010 2011 2012 2013 2014 2015

    Ambient yogurt estimated market size* China - $MM

    *Yogurt market size is an estimation based on sales from Yili, Bright Dairy, Mengniu and Others

    Estimated market 2015: $2 BN

  • Ambient products from Europe already presented in the Chinese market, but are not performing well

    Germany EhrmannOnline: 49RMB/8cups

    Germany SUKIOnline: 89 RMB/4 cups

    Reasons behind lack of success:

    Lack of brand awareness

    Packaging is similar to chilled spoonable yogurt (not the diamond packaging)

    Price of imported yogurt is higher than locally produced yogurt

    Taste & texture is different than local ambient yogurt too thick

    Ambient yogurt from Chinese dairies is mostly drinking yogurt and plain

  • 8

  • Sub-Sahara Africas growing dairy industry

    PZ Cussons became the sole owner of NigerianNutricima, by acquiring the 50% stake of its partner Glanbia for 30 MM USD in April 2015

    In May 2015, Arla Foods & Egypt-bases dairy company Juhayna agreed to undergo a JV selling Arlas products across Egypt.

    In Febuary 2016 Danone aquierd Egyptian Dairy ( Cheese producer) Halayeb

    In Morocco, French Fromageries Bel bought 69.82% of Safilait, the third Largest national dairy group, in May 2015

    RFC buys a factory in ivory CoastIn September 2014 the dairy factory owned by Olam in Abidjan was sold to RFC for 19 MM $

    Abraaj & Danone Buy Fan Milk. In October 2013 Abraajsold 49% of Fan milk to Danone

    In July 2014 Danone acquired 40% of Brookside Dairy

    Clover buys Dairybelle for 18 MM $ in May 2014 & in April 2015

    RFC increased its stakes into Nigerian Wamaco form 54.6 to 67.6 % for 200 MM $

    Coca-Cola Acquires 40% stake Stake in Nigeria Dairy, Juice Company Chi, deepening its presence in Africa

    Source: World Dairy Bulletin, internet

    Priplait

  • General challenges in Sub-Saharan Africa

    A modernized distribution network and a formal production sector is still largely under-developed in most of Africa.

    Population growth: By 2030 (ref. UN), the African population will grow by 62%.

    Malnutrition: Western and Eastern Africa see 1/4-1/3 of children possibly permanently damaged by malnutrition and a significant number in a life-threatening condition (wasting).

    Weather conditions: Africa is sensitive to extreme weather because of the reliance of much of the central belt on seasonal rains. This can have immediate and severe impacts on the potential production of all kinds of food.

    Source: Innova, Briefing Series: Report on Africa

  • Long Life Yoghurt already making inroads in some countries

    Dairy fermented products in selected African countries are mainly tracked in the fridge. Ambient fermented dairy has been mainly observed in Ghana, Nigeria, Cameroon Morocco and

    Egypt.

    11

    3%

    21%

    6%

    33%

    10%

    97%

    100%

    79%

    100% 94

    %

    100%

    100%

    67%

    90%

    100%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Egypt Kenya Nigeria SouthAfrica

    Morocco Tunisia Algeria Ghana Cameroon Tanzania

    Shar

    e (%

    ) of p

    rodu

    ct la

    unch

    es

    Percentage of dairy fermented launches tracked per format(2011-2015)

    Chilled

    Ambient

  • Pascual corners ambient fermented dairy in Ghana

    Pascual is the main responsible for all ambient dairy fermented introductions in Ghana. Pascual is one of Spains leading producers of milk and dairy products, exporting to more than 60 countries including UHT yogurts.

    12

    Pascual Thick & Creamy Pineapple And Melon Low Fat Yogurt (Ghana, May 2011)Description: Four cups of pasteurized thick and creamy yogurt with pieces of pineapples and melon.

    Claims: No colorings or preservatives. Low fat. No refrigeration required unless opened. Best served chilled.

    Pascual Thick & Creamy Yogurt: Strawberries (Ghana, May 2011)Description: 4 x 125g plastic cups of pasteurized creamy yogurt with strawberries, held in a cardboard sleeve.

    Claims: No colorings or preservatives. No refrigeration required unless opened. Best served chilled.

    http://www.innovadatabase.com/image/zoomImage?from=export&proid=1087445&guid=99e74c07-e97b-49e8-8c9e-95184025c558http://www.innovadatabase.com/image/zoomImage?from=export&proid=1087444&guid=67545991-906c-4fa0-9e69-d298518a8adf

  • Positioning for successful ambient yogurt products in Sub-Saharan Africa

    Affordability & Safety Products that provide Nutrition

    for Money to be able to capture full market potential

    Safe products backed by strong brands

    Availability The possibility to transport such goods

    outside the home knowing they wont get spoilt with the heat

    Supply /availability facilitated Access to such products all year round

    Reinforce Health Cues Consumers are keen to know how the

    product will deliver on nutrition & digestion

    They want detailed information around fat content

    Fruit linked to healthy

    On-the-Go & Snacking On the go solution to provide

    healthier snacking solution Key target kids as dairy considers

    a major aspect of a healthy upbringing

    Note! Clearly indicate no need for refrigeration or needs no refrigeration as this is a key attribute and benefit for this region.

  • World population is

    7.4 BILLION

    i.e. 7 400 000 000 people

    1 cup of yogurt contains

    16x this number!

    i.e. 120 000 000 000 bacteria

    CONFIDENTIAL14

    Technical challenges: Why does yoghurt have a short shelf life?

  • Typical yoghurt processingYoghurt contains large amounts of viable microorganisms Most are from starter, some may be contaminant (esp yeast and moulds)Results in sensory / product deterioration over shelf life

    15

    Technical challenges: How is long life yoghurt made?

    Fermentation FillingThermal treatment

    Contains micro-organisms

  • Long life yoghurt processingA thermization process after fermentation inactivates viable microorganismsThe disinfected final product is rendered microbially stableAdvantages: No refrigeration needed long shelf life is attained

    16

    Technical challenges: How is long life yoghurt made?

    Fermentation Aseptic FillingThermal

    treatment2nd Thermal treatment

    microorganism No micro-organisms

  • Technical challenges: Thermal processing

    Aseptic Fillers:Yoghurt passes through heat exchanger for rapid thermisation. Least harsh thermal treatmentRequires specialized equipment

    75 85 C / 15-25s

    5/19/2017 17

    Retorting:Product filled into packaging, followed by thermal processMinimal chance of post thermal contamination.Good aseptic resultLonger heat exposure, making it more challenging

    85C / 5 min

    Hot Fill:fill product at thermisationtemperature, so packaging is disinfected Requires least capex investmentHandling difficulties with hot filling yoghurtLong thermal exposure due to slow coolingModerate aseptic result

    Hot fill @ 85C

  • Page 18

    Technical challenges: Thermal Shock Destabilization

    What happens when yoghurt is heated at low pH?

    Low quality

    Clear separation

    Sandy mouthfeel

    Uncontrolled viscosity

    High quality

    No risk

    Nice appearance

    Smooth mouthfeel

    Consistent viscosity

    thinness

    flouriness

    desiccationstructure

    clean-eating

    0.00% AMD 783 0.30% AMD 783

    Chart3

    6.65.7

    7.43.4

    5.95.3

    3.23

    5.55.6

    0.00% AMD 783

    0.30% AMD 783

    Sheet1

    No.SampleD[4,3]D[3,2]D(v, 0.1)D(v, 0.5)D(v, 0.9)SpanpHSedimentTiterBrook.Visc.End visc.K, PasnnZeta pot.ThinnessFlourinessDesiccationStructureClean-

    mmmmm%mlcPPasPasnmVeating

    10,10% AMD 7835.12.00.84.49.21.94.010.8missing10.80.01130.01360.95-2.26.13.35.12.76.4

    20,20% AMD 7831.70.80.41.43.52.34.04.0missing9.20.00740.00990.94-6.56.63.24.92.56.0

    ref 10.30% AMD 7831.60.80.41.23.02.24.02.3missing14.20.01060.01910.88-12.95.73.45.33.05.6

    30,40% AMD 7831.70.80.41.33.12.24.01.6missing22.80.01560.02900.88-13.94.43.04.33.95.6

    40,20% 13204.01.10.41.710.96.14.02.3missing40.20.01800.05140.80-16.44.73.65.13.75.4

    50,40% SSPS4.21.10.41.811.25.94.07.9missing6.00.00470.00600.92-3.7

    60,40% AMD 7808.91.10.42.315.46.54.05.2missing14.40.01230.01740.93-10.5

    70,40% AMD 7828.51.10.42.014.06.73.92.6missing32.00.02310.03920.90-13.94.73.25.64.44.4

    80,40% YM-150 A5.41.00.41.59.05.84.01.6missing63.40.03170.08110.82-15.33.43.15.06.04.0

    90,40% TSP 60704.81.00.41.710.86.14.01.9missing29.20.01990.03800.88-15.45.13.14.93.75.5

    100,40% TSP 60722.10.90.41.74.22.33.98.7missing92.00.02470.08620.78-13.23.93.95.24.64.9

    ref 20.30% AMD 7833.50.90.41.410.47.04.03.7missing14.60.01180.01690.91-13.7

    110,35% AMD 7801.70.70.31.13.12.74.02.8113.210.40.00900.01260.93-4.96.33.74.93.06.0

    120,35% AMD 7811.70.80.41.13.02.54.01.9118.016.40.01350.02000.92-12.25.53.94.83.35.8

    130,35% AMD 7821.40.70.31.02.42.14.01.6missing21.40.01640.02570.91-12.55.14.24.84.75.5

    140,35% AMD 7601.90.90.41.44.02.64.04.4118.011.20.00960.01580.89-4.86.03.95.22.95.3

    150,35% AMD 7831.50.70.31.02.62.24.01.8119.218.40.01340.02490.87-9.35.03.95.03.75.4

    ref 30.30% AMD 7831.30.70.41.02.32.04.01.9119.213.80.01120.02030.88-9.6

    160.40% TS-P 60722.10.90.31.54.12.44.09.8116.0111.20.02550.13510.69-8.3

    170,40% GRINDSTED 1971.80.80.31.23.52.83.92.3122.813.80.01330.01870.93-18.46.13.75.03.94.8

    180,25% pectin 13201.60.70.31.03.22.94.01.6117.272.40.02110.10900.68-20.03.93.74.74.94.1

    190,40% SSPS2.00.70.31.14.94.23.96.9124.84.60.00440.00560.91-4.17.24.95.92.16.0

    200,40% AMD 7801.90.70.41.13.73.23.92.2124.410.60.01010.01370.94-21.35.73.54.83.05.3

    ref 40.30% AMD 7832.20.80.41.13.93.13.91.9128.812.00.01050.01640.91-16.4

    210,40% TSP 60722.31.00.41.84.32.23.97.1131.266.00.02040.07590.76-12.84.44.35.35.23.7

    22No stabiliser11.65.44.710.720.01.43.919.2123.611.00.00880.01790.843.36.67.45.93.25.5

    230,35% YM-1001.90.80.41.14.03.33.92.4116.011.20.01070.01430.94-21.25.24.35.63.85.4

    240,35% YM-115 H1.90.80.41.13.52.83.91.2122.827.80.02010.04170.86-22.84.64.45.34.45.0

    250,35% YM-150 B1.60.70.41.03.02.53.91.2122.031.20.02250.04290.88-24.14.64.85.14.44.8

    260,35% JMJ2.20.80.41.13.42.93.91.9122.012.20.01090.01650.92-20.15.54.15.23.55.8

    270,35% JM-150 J1.90.80.41.13.93.23.92.5122.49.60.01030.01590.91-9.25.84.75.62.96.1

    280,50% LMW 2230-12.10.80.41.14.63.73.93.8125.211.00.01300.01560.96-18.55.94.85.53.26.3

    ref 50.30% AMD 7834.80.90.41.27.45.84.02.2122.412.60.01190.01960.90-6.1

    290,35% AYD 293.00.80.41.13.12.44.02.1106.812.00.01200.01640.94-20.65.84.15.13.35.7

    300,35% AYD 301.60.80.41.12.92.34.01.8110.814.00.01290.02000.91-22.05.43.95.43.35.7

    310,35% AYD 3503.31.00.41.68.04.84.05.2110.811.00.00940.01570.89-12.35.95.05.42.85.9

    320,35% AYD 3582.10.80.41.25.13.93.93.3117.612.60.01150.01690.92-16.85.54.15.33.75.3

    330,35% RS 4502.50.90.41.35.64.14.01.7114.430.20.02200.03730.90-20.34.34.54.64.74.4

    340,50% Wave 2122.00.80.41.24.93.94.03.5108.811.00.01130.01570.93-23.05.24.45.43.55.7

    ref 60.30% AMD 7832.70.90.41.37.55.64.03.3114.812.80.01180.01560.95-15.0

    Sheet2

    thinnessflourinessdesiccationstructureclean-eating

    6.13.35.12.76.40.00% AMD 7836.67.45.93.25.5

    6.63.24.92.56.00.10% AMD 7836.13.35.12.76.4

    5.73.45.33.05.60.20% AMD 7836.63.24.92.56.0

    4.43.04.33.95.60.30% AMD 7835.73.45.33.05.6

    0.35% AMD 7835.03.95.03.75.4

    0.40% AMD 7834.43.04.33.95.6

    5.03.95.03.75.4

    Sheet2

    0.00% AMD 783

    0.30% AMD 783

    Sheet3

    ThinnessFlourinessDesiccationStructureClean-eatingThinnessFlourinessDesiccationStructureClean-eating

    0,10% AMD 7836.13.35.12.76.40,35% AMD 7806.33.74.93.06.0

    0,20% AMD 7836.63.24.92.56.00,35% AMD 7815.53.94.83.35.8

    0.30% AMD 7835.73.45.33.05.60,35% AMD 7825.14.24.84.75.5

    0,40% AMD 7834.43.04.33.95.60,35% AMD 7606.03.95.22.95.3

    0,20% 13204.73.65.13.75.40,35% AMD 7835.03.95.03.75.4

    ThinnessFlourinessDesiccationStructureClean-eating

    0,40% SSPSmin5.03.74.82.95.3

    0,40% AMD 780max6.34.25.24.76.0

    0,40% AMD 7824.73.25.64.44.40,35% YM-1005.24.35.63.85.4

    0,40% YM-150 A3.43.15.06.04.00,35% YM-115 H4.64.45.34.45.0

    0,40% TSP 60705.13.14.93.75.50,35% YM-150 B4.64.85.14.44.8

    0,40% TSP 60723.93.95.24.64.90,35% JMJ5.54.15.23.55.8

    0.30% AMD 7830,35% JM-150 J5.84.75.62.96.1

    0,35% AMD 7806.33.74.93.06.00,35% AYD 295.84.15.13.35.7

    0,35% AMD 7815.53.94.83.35.80,35% AYD 305.43.95.43.35.7

    0,35% AMD 7825.14.24.84.75.50,35% AYD 3505.95.05.42.85.9

    0,35% AMD 7606.03.95.22.95.30,35% AYD 3585.54.15.33.75.3

    0,35% AMD 7835.03.95.03.75.4

    0.30% AMD 783

    0.40% TS-P 6072

    0,40% GRINDSTED 1976.13.75.03.94.8

    0,25% pectin 13203.93.74.74.94.1

    0,40% SSPS7.24.95.92.16.0

    0,40% AMD 7805.73.54.83.05.3

    0.30% AMD 783

    0,40% TSP 60724.44.35.35.23.7

    No stabiliser6.67.45.93.25.5

    0,35% YM-1005.24.35.63.85.4

    0,35% YM-115 H4.64.45.34.45.0

    0,35% YM-150 B4.64.85.14.44.8

    0,35% JMJ5.54.15.23.55.8

    0,35% JM-150 J5.84.75.62.96.1

    0,50% LMW 2230-15.94.85.53.26.3

    0.30% AMD 783

    0,35% AYD 295.84.15.13.35.7

    0,35% AYD 305.43.95.43.35.7

    0,35% AYD 3505.95.05.42.85.9

    0,35% AYD 3585.54.15.33.75.3

    0,35% RS 4504.34.54.64.74.4

    0,50% Wave 2125.24.45.43.55.7

    0.30% AMD 783

    Sheet3

    0,35% YM-100

    0,35% YM-115 H

    0,35% YM-150 B

    0,35% JMJ

    0,35% JM-150 J

    0,35% AYD 29

    0,35% AYD 30

    0,35% AYD 350

    0,35% AYD 358

  • (Karam et al. , 2013) - Aarhus University Marianne Hammershoj 19

    Technical challenges: What happens to yoghurt when its heated?

  • (Karam et al. , 2013) - Aarhus University Marianne Hammershoj 20

    Technical challenges: What happens to yoghurt when its heated?

    Heat

  • Charge of casein: Negative Charge of casein: Negative Charge of casein: PositiveCharge of pectin: NegativeCharge of casein-pectin: Negative

    pH 6.7 pH 5.5 pH 4.0

    Casein

    Kappa casein

    Specialty pectin

    Casein micelle

    Casein micelle

    Casein micelle

    Steric repulsive interactions between casein micelles stable protein system

    Collapse of kappa casein unstable protein system

    Steric repulsive interaction restored by pectin stable protein system

    21

    Technical challenges: How to stabilized casein micelles

  • A shelf stable drinking yoghurt:4C to 25C room temperature can store for up to 180 days

    Premium package, Premium price Average Price=2.5RMB/100g, (50%-100% higher than normal yogurt)

    High sales, high growth: Launch in 2010, 2014 revenue is about 5.96billion RMB, 85% growth vs 2013

    Company: Bright Dairy & Food, China

    Momchilovtsi ambient drinkable yogurt a successful story in China

  • 23

    increase viscosity/mouthfeel resistance against syneresis reduce precipitation but do not improve

    protein stabilisation reduced flavour release

    HydrocolloidsSpecialised pectin protein stabilisation increase viscosity/mouthfeel good flavour release

    Other hydrocolloids

    Emulsifiers improved creaminess smoother texture reduce acid aftertaste whiter appearance

    Acheiving spoonable long life yoghurt

  • Conclusion Long life yoghurt

    Will Sub Sahara Africa follow the trends seen in other developing markets?How will manufactures and consumers alike embrace this trend?

    5/19/2017 24

  • Thank you!Brett Wordon Sandra ZuvelaApplication Specialist Sales Lead 021 526 5628 082 775 6096

    Long Life Yoghurt for AfricaOpportunities, Challenges and SolutionsYoghurts Achilles Heel Shelf lifeThe Ideal Yoghurt Long life yoghurtSlide Number 4Slide Number 5Long Life Yoghurt in China since 2010Ambient products from Europe already presented in the Chinese market, but are not performing wellSlide Number 8Sub-Sahara Africas growing dairy industryGeneral challenges in Sub-Saharan AfricaLong Life Yoghurt already making inroads in some countriesPascual corners ambient fermented dairy in GhanaPositioning for successful ambient yogurt products in Sub-Saharan AfricaTechnical challenges: Why does yoghurt have a short shelf life?Technical challenges: How is long life yoghurt made? Technical challenges: How is long life yoghurt made? Technical challenges: Thermal processingTechnical challenges: Thermal Shock Destabilization Technical challenges: What happens to yoghurt when its heated?Technical challenges: What happens to yoghurt when its heated?Technical challenges: How to stabilized casein micellesMomchilovtsi ambient drinkable yogurt a successful story in ChinaAcheiving spoonable long life yoghurtConclusion Long life yoghurtSlide Number 25