logos & standards

Logo & Signage Standards

EXIT REALTY CORP. INTERNATIONALCorporate Graphics Department2345 Argentia Rd. Suite 200Mississauga, ON L5N 8K4

Telephone: 888-668-3948 Email: [email protected]: www.exitrealty.com

EXIT REALTY CORP. INTERNATIONAL

If you have any questions aboutthese guidelines, please contact:

Revised: March 09

One of the key factors in branding success is a continual dedication to a consistent and coherent visual identity. Inside this guide you will find all the information necessary to en-sure uniform brand recognition for all EXIT graphics needs. Always keep an updated copy easily available. These standards work in conjunction with logo downloads available on the EXIT Resource Center (ERC) at www.exitresourcecenter.com by placing your mouse over the “Approved Supplier” button and selecting “Standards” or “Logos” from the drop-down menu that appears.

Corporate ColorsColor Palette.................................................................

Logo StandardsStandard Logo.............................................................

Knock-Out Logo...........................................................

Monotone Logo............................................................

Thick Outline Signage Logo........................................

Correct Typeface Usage...............................................

Incorrect Typeface Usage............................................

Signage StandardsStandard Lawn Sign.....................................................

Photo Lawn Sign..........................................................

Vertical Lawn Sign.......................................................

Open House Signs.......................................................

Commercial Signs........................................................

Exterior Office Signs....................................................

Standard Billboard........................................................

Customized Advertising............................................

Logo Format Chart — By Software..........................

Logo Format Chart — By Project.............................Step-by-Step Logo Download Instructions.............

Graphics Variance Approval Form...........................

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TABLE Of CONTENTS

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Pantone CMYK & RGB Colors

EXIT’S Primary ColorPANTONE 321CC=100 M=0 Y=30 K=23R=0 G=140 B=154

EXIT’S Accent / Complimentary ColorPANTONE 202CC=0 M=100 Y=61 K=43R=152 G=0 B=46

PANTONE® 321C is the official color of “EXIT TEAL”. PANTONE® 202C is the official color of “EXIT’S ACCENT BURGUNDY”. PANTONE® is an international standard of ink colors used by graphic supply companies world-wide. PANTONE® swatch books can be obtained through PANTONE® INC. or graphic supply companies and stores.

PANTONE® colors can also be printed as a combination of four “PROCESS COLORS”, Cyan (blue), Magenta (red), Yellow and Black, also known as CMYK.

You can also recreate PANTONE® colors as a combination of Red, Green and Blue, also known as RGB. The RGB color model is primarily used for the Internet and Microsoft Office based programs.

Please see above color breakdowns for EXIT Teal and Burgundy.

LOGO STANDARDS

Color Palette

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04

CMYK OR PANTONE •Full color •Pantone® or Process colors •Black outline on letters •House solid white, teal windows •Registered trademark right of logo•Clear between letters for back-ground image to show through

B&W •Black letters only (not grey) •House solid white, black windows •Registered trademark right of logo•Clear between letters for back-ground image to show through.

for any B&W print job on light colored backgrounds only

RGB •Full color•RGB color model •Black outline on letters •White background box •Registered trademark right of logo

for Web and Microsoft Office programs on white background only (shown on colored background for illustration purposes.)

The EXIT logo should have prominence no matter what the graphic design.

Standard logos should only be used on white or light colored backgrounds except for the RGB style, which should only be used on white backgrounds. for background color to show through, use the EPS or transparent logo files. JPEG files will show a white background box.

Multiple formats of the Standard Logo are available for download on the ERC. Please refer to the Standard Logo Section according to the color model you require.

The EXIT logo cannot be used as a substitute for the word “EXIT”, cannot be overlapped with other images, or appear as a pictorial element (ex. in an exit sign over a door).

Under no circumstances can the EXIT logo be altered in any way.

Please contact the Corporate Graphics Department for tone-on-tone logo acceptance on apparel.

USAGEfor any print job on light colored backgrounds only

LOGO STANDARDS

Logos available for download at www.exitresourcecenter.com under the Standard Logo Section.

Standard Logo

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CMYK OR PANTONE •Full color •Pantone® or Process colors •Black outline on letters •White background between letters •House solid white, teal windows •White outline around entire logo •Registered trademark right of logo

USAGEfor any print job on light or dark colored backgrounds

B&W •Black letters only (not grey) •White background between letters •House solid white, black windows •Registered trademark right of logo

for any B&W print job on light or dark colored backgrounds

RGB •Full color •RGB color model •White background between letters •House solid white, teal windows •White outline around entire logo •Registered trademark right of logo

for Web and Microsoft Office pro-grams on dark backgrounds

The EXIT logo should have prominence no matter what the graphic design. Knock-Out Logos should always be used on dark colored backgrounds. for background color to show through, use the EPS or transparent logo files. JPEG files will show a white background box.

Multiple formats of the Knock-Out Logo are available for download on the ERC. Please refer to the Knock-Out Logo Section according to the color model you require.




LOGO STANDARDS

Logos available for download at www.exitresourcecenter.com under the Knock-Out Logo Section.

Knock-Out Logo*

*logo that’s cut out around the shape with white border, white background behind house and between letters

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06

LOGO STANDARDS

BLACK •Single color •All elements to appear in black only •Background color will show through •House area clear, background showing through •Registered trademark right of logo

USAGE

WHITE •Single color •All elements to appear in white only •Background color will show through •House area clear, background showing through •Registered trademark right of logo

GOLD & SILVER Monotone logos in these colors are allowable for certain formats only. A fifth plate is required. Permis-sion to use these types of logos can be obtained under certain circumstances by contacting the Corporate Graphics Department.

The EXIT logo should have prominence no matter what the graphic design. Monotone Logos are only for use on print jobs that do not allow for multiple colors.

Monotone Logos are available for download on the ERC. Please refer to the Monotone Logo Section accord-ing to the color you require.




Logos available for download at www.exitresourcecenter.com under the Monotone Logo Section.

Only for print jobs that do not allow for multiple colors.

Monotone Logo

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Logos available for download at www.exitresourcecenter.com under the Signage Logo Section.

CMYK OR PANTONE •Full color •Pantone® or Process colors •White background between letters •House solid white, teal windows •Thicker white outline around en-tire logo •Registered trademark right of logo

USAGE

The EXIT logo should have prominence no matter what the graphic design.

Multiple formats of the Signage Logo are available for download on the ERC. Please refer to the Signage Logo Section according to the color model you require.

The new thick bordered logo is for use on lawn, open house and commercial signs and billboard artwork only!



*The white border on the Thick Outline Signage Logo is twice the weight of the white border on the Knock-Out Logo for better visibility

FOR ALL LAWN, OPEN HOUSE AND COMMERCIAL SIGNS AND BILLBOARD PROjECTS ONLY!

Thick Outline Signage Logo*

New!

LOGO STANDARDS

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•Use only sans serif fonts such as Arial, Helvetica or Swiss for company name appearing under logo

•Company name must line up with left and right base points of logo and should extend to the white edge when using Knock-Out Logo (see exception below)

•Company names exceeding 25 characters (excluding spaces) can extend beyond base logo points but only by 10% on each side

•Full company name must appear in all caps beneath the logo INCLUDING the word “EXIT”. The EXIT logo cannot be used as a substitute for the word “EXIT”

•Company name can appear in either black on light backgrounds or white on dark backgrounds

•Italicized, sans serif fonts can also be used to give company name a sense of motion

•Anytime the brokerage name appears below the logo it must be according to standards, but it’s only com- pulsory to position the brokerage name below the logo on lawn signs

LOGO STANDARDS

EXIT REALTY YOUR NAME


EXIT REALTY WITH A VERY LONG NAME

SAMPLE ONE - SANS SERIF FONT Arial Black

SAMPLE TWO - EXTENDED SANS SERIF FONT Swis721 BlkEx BT BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

SAMPLE THREE - ITALICIZED SANS SERIF FONT Swis721 Blk BT Black ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

SAMPLE FOUR - CONDENSED SANS SERIF FONTSwis721 BlkCn BT BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Correct Typeface Usage

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Exit Realty Your Name


EXIT REALTY MOTION

EXIT REALTY WITH A VERY LONG NAME

UPWARD

•Do not use serif fonts such as Times New Roman or Georgia for company name

•Do not use lowercase lettering for company name

•Do not make your company name shorter than the base points of the logo

•Do not mix fonts, use angled text or underlines in your company name

•Do not extend company names longer than 25 characters more than 10% on either side of logo

•Anytime the brokerage name appears below the logo it must be according to standards, but it’s only com- pulsory to position the brokerage name below the logo on lawn signs

SAMPLE ONE Incorrect font and not in capital letters(Brokerage name must not appear in lowercase or using serif fonts)

SAMPLE TWO Letters too small or illegible

SAMPLE THREE Mixing fonts, angled text and underline

SAMPLE FOUR Name is over extended

LOGO STANDARDS

Incorrect Typeface Usage

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2. Rider Board H - Agent’s Name 2-1/2”h (bold w/black outline) I - Sales Rep. 3/4”h (bold)J - Grommets Brass - 1-1/4”w (5/8”w hole)

3. Sold By, Listed By, “I’m Sold”TM

K - Either Version 2-1/2”h (center vert. & horiz.)L - Grommets Brass - 1”w (1/4” hole)

*USE NEW THICK OUTLINE LOGO ON ALL SIGNAGE!*ALL TEXT ON SIGNAGE MUST BE IN WHITE ONLY!*ALL SIGNS MUST BE A SIMPLE FOUR-SIDED SHAPE

*STANDARDS MAY VARY TO CONFORM TO STATE/PROVINCIAL REGULATIONS*URL MAY BE INCLUDED ON SIGNAGE BELOW AGENT NAME AND PHONE NUMBER

SIGNAGE STANDARDS

Standard Lawn Sign

*It is the responsibility of the franchisee and broker of record to ensure that the MLS® logo used on signs complies with state or provincial regulations.

1. EXIT SignA - EXIT logo 25”w x 10.6”h (approx. 68% of sign width) (use new thick signage logo)B - Brokerage 1-5/8”h spaced 1/2” below logo (Sans Serif, Bold, Ital.)C - I.M.B. line 3/4”h centered vert. & horiz. (Sans Serif, Med., Ital.)D - Phone # 2-1/4”h centered vert. & horiz. in space (Sans Serif, Bold)E - For Sale 2-1/2”h centered vert. & horiz. on box (Sans Serif, Bold) Note: Include grommets to match “SOLD” signf - REALTOR® logo 2-1/2”h centered vert. in space** G - MLS® logo 2”h centered vert. in space**(**REALTOR® logo & MLS® logo on opposite sides of the “FOR SALE” text)

* Please be informed the included designs are our corporate preferences while as other acceptable layouts can be approved on a per request basis*Nuances of Pantone® 321C and 202C may differ depending on the printing medium. Speak with your printer to match colors as closely as possible

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Photo Lawn Sign

SIGNAGE STANDARDS *It is the responsibility of the franchisee and broker of record to ensure that the MLS® logo used on signs complies with state or provincial regulations.

1. EXIT SignA - EXIT logo 25”w x 10.6”h (approx. 68% of sign width) (use new thick signage logo)B - Brokerage 1-5/8”h spaced 1/2” below logo (Sans Serif, Bold, Ital.)C - I.M.B. line 3/4”h centered vert. & horiz. (Sans Serif, Med., Ital.)D - Phone # 2-1/4”h centered vert. & horiz. in space (Sans Serif, Bold)E - For Sale 2-1/2”h centered vert. & horiz. on box (Sans Serif, Bold) Note: Include grommets to match “SOLD” signf - REALTOR® logo 2-1/2”h centered vert. in space**G - MLS® logo 2”h centered vert. in space**(**REALTOR® logo & MLS® logo on opposite sides of the “FOR SALE” text)

2. Rider Board H - Agent’s Name 2-1/2”h (bold w/black outline) I - Sales Rep. 3/4”h (bold - no outline)J - Grommets Brass - 1-1/4”w (5/8”w hole)

3. Sold By, Listed By, “I’m Sold”TM

K - Either Version 2-1/2”h (center vert. & horiz.)L - Grommets Brass - 1”w (1/4” hole)


*STANDARDS MAY VARY TO CONFORM TO STATE/PROVINCIAL REGULATIONS

*URL MAY BE INCLUDED ON SIGNAGE BELOW AGENT NAME AND PHONE NUMBER


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Vertical Lawn Sign

SIGNAGE STANDARDS *It is the responsibility of the franchisee and broker of record to ensure that the MLS® logo used on signs complies with state or provincial regulations.

A - EXIT logo 13w x 5”h (approx. 72% of sign width) (use new thick signage logo)B - Brokerage 1”h spaced 1/4” below logo (Sans Serif, Bold, Ital.)C - I.M.B. line ½”h centered vert. & horiz. (Sans Serif, Med., Ital.)D - Agent’s Name 1-1/2”h (bold w/black outline)E - Sales Rep ½”h (bold)F - Phone # 1-1/4”h centered vert. & horiz. in space (Sans Serif, Bold)G - For Sale 1-1/4”h centered vert. & horiz. on box (Sans Serif, Bold)

H - REALTOR® logo 0.875”h centered vert. in space*I - MLS® logo 3/4”h centered vert. in space*(*REALTOR® logo & MLS® logo on opposite sides of the “FOR SALE” text)



*URL MAY BE INCLUDED ON SIGNAGE BELOW AGENT NAME AND PHONE NUMBER


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Open House Signs

SIGNAGE STANDARDS

A - EXIT logo 15”w x 6”h or 16w”x7h” (approx. 60%. or 67% of sign width) (use new thick signage logo)B - Brokerage 1”h spaced 1/4” below logo (Sans Serif, Bold)C - I.M.B. line ½”h centered vert. & horiz. (Sans Serif, Med., Ital.)D - Open House 1-1/2”h centered vert. & horiz. in space (Sans Serif, Bold)E - Agent’s Name 1-1/4”h centered vert. & horiz. on box (Sans Serif, Bold)f - Sales Rep ½”h (bold - no outline)

G - Phone # 1-1/4”h centered vert. & horiz. on box (Sans Serif, Bold)H - REALTOR® logo 0.875”h centered vert. in spaceI - MLS® logo 3/4”h centered vert. in space

A - EXIT logo 11.562”w x 4.625”h (approx. ?% of width) (use new thick signage logo)B - Brokerage 1”h spaced 1/4” below logo (Sans Serif, Bold)C - I.M.B. line ½”h centered vert. & horiz. (Sans Serif, Med., Ital.)D - Open House 4”h aligned with top of logo centered horiz. (Sans Serif, Bold)E - Arrow 2”h spaced 1/4” below Open House (aligned horiz. with base of Open House)f - Agent Photo 7”w x 6.5”h spaced 1-½” from bottom (centered vert. & horiz. on teal box)G - Agent Info 5”h centered vert. & horiz. in space (Sans Serif, Bold)




Angie Martens888.668.3948

www.website.com


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Refer to above samples as preferred commercial signage examples but there is reasonable flexibility in artwork design.

All commercial signs must use both the EXIT Teal and Burgundy with your company name and prominent EXIT logo as part of the overall design.

Always check with your local municipality for bylaws or restrictions that govern the appearance of signage in your area before designing artwork.

Always check with your local real estate regulatory body for bylaws, restrictions or disclaimers pertaining to signage before designing artwork.

If you have any questions about whether your sign meets corporate standards, please submit a sample image of it to the Corporate Graphics Department before printing.

Commercial Signs

SIGNAGE STANDARDS

FOR SALE COMMERCIAL

EXIT REALTY ADVISORSIndependent Member Broker

ANGIE MARTENS 888-669-3948www.exitrealty.com

EXIT REALTY ADVISORSIndependent Member Broker

FOR LEASECOMMERCIAL

ANGIE MARTENS888-668-3948www.exitrealty.com

*It is the responsibility of the franchisee and broker of record to ensure that the MLS® logo used on signs complies with state or provincial regulations.

Revised: March 09

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Refer to above samples as preferred ideas for exterior signage but there is reasonable flexibility to accommodate different building and local bylaw limitations.

Always check with your local municipality and landlord for bylaws or restrictions that govern the appearance of signage on your office building before designing artwork.

Always check with your local real estate regulatory body for bylaws, restrictions or disclaimers pertaining to signage before designing artwork.

If you have any questions about whether your sign meets corporate standards please submit a sample image of it to the Corporate Graphics Department before printing.

Exterior Office Signs

SIGNAGE STANDARDS

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EXIT REALTY IS GROWING!

10’ x 20’ BillboardA - EXIT logo 16’w x 6 1/2’h (use new thick signage logo)B - Wording 18’w x 1’h spaced 1’ below logo (Sans Serif, Bold, All Caps)C - Burgundy Pantone® 202C (approx. 80% of background)D - Black 100% black only (approx. 20% of background)

Note: Check with your billboard company for further details as sizing and scaling may vary

*USE NEW THICK OUTLINE LOGO ON ALL SIGNAGE!*ALL TEXT ON SIGNAGE MUST BE IN WHITE ONLY!


Standard Billboard

SIGNAGE STANDARDS

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This manual details the proper use of EXIT TRADEMARKS to assure the integrity and effectiveness of the marks. Within the basic usage guidelines is latitude for the individual EXIT Sales Associate to customize mar-keting materials. While use of the trademarks must always conform to EXIT STANDARDS, Associates have a variety of options when producing promotional items. In preparing promotional items, the Associate must adhere to the fundamental TRADEMARK AND GRAPHIC STANDARDS established in this manual. Of those STANDARDS, five in particular demand the attention of the individual producing customized advertising:

1. CONTACT INFOfull Associate name, full company address and tele-phone number of Associate’s office must appear conspicuously on all promotional pieces.

No home or any other address is permitted on pro-motional items.

Direct-line or “off-site” phone numbers are permitted but must be identified as such. STANDARDS as well as many states and provinces require “off-site” num-bers to always be answered with the office name of which the Associate is affiliated.

Always check with your state/provincial real estate commission for specific advertising guidelines.

2. DISCLAIMERSAll promotional pieces by licensed real estate offices must contain in clear fine print, “Brokerage, Indepen-dently Owned and Operated” and “Not intended to solicit franchisees or property already under con-tract.”

All statistics such as marketshare, sales volume, or other factual claims must clearly include a time pe-riod disclaimer, geographic reference and must be substantiated before publication.

3. TEXTWhen preparing text materials for ads or press re-leases always capitalize the word “EXIT” when referring to EXIT Realty.

4. DEFAMATIONNo Associate shall use the EXIT NAME AND MARKS in any manner that compromises the image and high-quality service associated with EXIT.

No Associate shall incorporate demeaning, deroga-tory, inflammatory, bizarre or offensive material into any personal promotional item bearing the EXIT NAME AND MARKS.

No Associate shall use any symbol, graphic design or color scheme that emulates competing compa-nies or organizations.


Telephone: 888-668-3948 Email: [email protected]: www.exitrealty.com

If you have any questions aboutthese guidelines, please contact:

CONTACT INFO:

Customized Advertising

18Revised: March 09

Corel Draw

Microsoft Programs (Word, Excel, PowerPoint,

Publisher, Outlook)

Web Programs (Dreamweaver,

GoLive, Swiftpage)

Adobe Programs (Photoshop,

Illustrator, InDesign, PageMaker)

Cdr - CMYK √Cdr - Pantone √Cdr - RGB √Eps - CMYK √Eps - Pantone √Eps - RGBJpg - CMYKJpg - RGB √ √Png - RGB √* √*Tiff - CMYK √Tiff - Pantone √Tiff - RGB

LOGO FORMAT CHART

By Software

*On dark backgrounds

Logo file format

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LOGO FORMAT CHART

By Project*Please note that the below chart reflects the Corporate Graphics Department’s most recommended logo file formats for various project examples. Always consult your service provider for their file type specification requirements.

*On dark backgrounds

Logo file format

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HOW TO DOWLOAD LOGOS FROM THE ERC

Step OneLog onto the EXIT Resource Center (ERC).*

Step TwoSelect Logos/Branding under Approved Supplier in the Main Menu bar at the top of the page.

Step-by-step Instructions

*Please contact the Franchise Support department to obtain your EXIT Resource Center username and password.

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HOW TO DOWLOAD LOGOS FROM THE ERC

Step ThreeClick on the logo link best suited to your project from the list of logo types OR search for a specific style or format to the right of the logos.

Step FourSelect the logo best suited to your project needs. Select “View Items” at the bottom of the selected format. A file download window will appear, select “save” and specify a location to save the logo in. *.eps logos download in zipped files where contents must be extracted. Either double click the zipped folder to extract files or use software such as WinZip to extract the file.*Different jobs require different colour modes so please consult the logo format charts on pages 6 & 7 before proceeding with this step.

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NAME PHONE NUMBER

OFFICE NAME ROSTER CODE

DATE # OF PAGES

DESCRIPTION

APPROVAL SIGNATURE

REQUIRED CHANGES

Attn: Christine IreborgFax: 905-363-4060Please submit artwork for approval with fax. *Please allow for up to 4 weeks for approval.

Graphics Variance Approval Form


Telephone: 888-668-3948 Email: [email protected]: www.exitrealty.com EXIT REALTY CORP. INTERNATIONAL

If you have any questions about these guidelines, please contact:

SECTION TWO: FOR HEAD OFFICE USE ONLY

SECTION ONE: PLEASE PRINT CLEARLY

logos & standards

Technology

request basisnuances

58h spaced

14h centered

12h centered

875h centered

correct typeface

corporate

incorrect