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Logo Client: HomeCaso

+Customer Perception

n  Consumer perception about the company starts from the logo

+Logo ?

n  The logo is a visual culmination of the company’s venture ethos. A strategy will confer and confirm on the part of the graphic necessity to build a logo that will act as a visual vehicle to convey HOMECASO’s ideology effectively to the audience and target audience.

+Competition Logo

+Logo Parameters

The parameters followed while designing the logo as per our last discussion

• High aesthetic value

• Should depict the ethos of the company

• Different Colour combinations

• Corporate logo

• Corporate colours

• It must be scalable i.e., effective when just an inch in size

+HomeCaso HOMECASO The name is a combination of Home + Caso. Hence HomeCaso

Home Means: • the place where one lives permanently, especially as a member of a family or household.  • an institution for people needing professional care or supervision. • relating to the place where one lives. • (of a sports team or player) belonging to the country or locality in which a sporting event takes place. • return by instinct to its territory after leaving it.

Caso: The word caso is essentially used in 3 different languages and it means:-  Spanish: “Caso” case, subject, affair, instance, occurrence, notice, dossier, casual   Italian: “Caso” accident, chance, hazard, random, haphazard, occasion, incident, event, case, occurrence, alternative, possibility, instance, connection, connexion   Portuguese: “Caso” case, event, happening, accident, incident, matter, instance, colly

+HomeCaso CASO Since CASO has several meaning. We have chosen the meaning most suitable to us. Which is “Affair”   “Affair” • an event or sequence of events of a specified kind or that has previously been referred to. • a love affair • Something done or to be done; business. • A social function • A matter of personal concern.

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HomeCaso Logo options

+Option 1

Thought of the logo Ceiling shape on top is show home or house. The h shows a H and climbing ladder. Ladder the companies approach and passion to keep climbing heights. The C is different from usual because it faces the ceiling and not out into the open, to show a modern warm and family. The colour orange has been used because Orange is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Grey is a neutral colour it removes the negativity and balances the orange colour

+Scalability

+Option 1

Thought of the logo Same is earlier logo Its thin to give a very slick and sophisticated look.

+Option 2

Thought of the logo The triangle over M is to form the ceiling of a house. And all the alphabets are filled to show the companies grasp and weight in the industry. The colour orange has been used because Orange is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Grey is a neutral colour it removes the negativity and balances the orange colour

+Option 2

Thought of the logo The triangle over M is to form the ceiling of a house. And all the alphabets are filled to show the companies grasp and weight in the industry. The colour orange has been used because Orange is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Turquoise symbolizes calm. Teal symbolizes sophistication.

+Option 2

Thought of the logo Turquoise symbolizes calm. Teal symbolizes sophistication. Grey is a neutral colour it removes the negativity and balances the logo.

+Option 2

Thought of the logo Purple Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, honor, arrogance, mourning, temperance. Grey is a neutral colour it removes the negativity and balances the logo.

+Scalability

+Option 2

+Option 2

+Option 2

+Option 2

+Scalability

+Option 3

Thought of the logo The thought is: by showing multiple houses of various sizes, we trying to showcase the variety house we have. And a single colour because even though we have variety but our quality is the same across. Green symbolizes growth, harmony, freshness, and fertility. Grey is a neutral colour it removes the negativity and balances the orange colour

+Option 3

+Scalability

+Option 4

Thought of the logo Here we are using the initials in a compact way within a box. The box acts as the protection And HC are combined to showcase with variety we have is the best combination of all the worlds.

+Option 4

+Option 4

+Option 4

+Scalability

+Option 5

Thought of the logo This is a very simple logo. The ceiling is the protection for the H. H stands for home or house. The clear meaning is protected houses/homes.

+Scalability

+Option 6

Thought of the logo This is a very simple logo H and C combined to form a unit

+Option 6

+Scalability

+Option 7

Thought of the logo This is a very interesting logo two c’s get together to form a “H”. This also show in less you you get more. Even if a house is compact but it will have quality and aesthetics.

+ = H

+Option 7

+Option 7

+Option 7

+Option 7

+Option 7

+Scalability

+Option 8

Thought of the logo Ceiling to show home/ houses and multiple colours to show variety.

+Scalability

+Option 9

Thought of the logo It shows thought through homes.

+Option 9

+Option 9

+Option 9

+Scalability

+Option 10

+Scalability