logo - design cycle - design
DESCRIPTION
The design stage of the design cycle for logo making..TRANSCRIPT
LOGOSMichael Gumulya
Monday, November 21, 2011
Investigation
Monday, November 21, 2011
LogoUnit Question:
How does advertising manipulate our actions?
Client: Sinarmas World Academy
Time allowed: 5 weeksSpecification and Limitations:
-Logo- The design Cycle (5 Logos)
-Areas of interaction (5 logos)-The Ib Learner Profile (10
Logos)Monday, November 21, 2011
Introduction
Sinarmas World Academy is in the need of the new logos for Areas of Interaction, The Design Cycle and The IB Learner Profile.
I’m going to create some new Logos to be submitted to SWA and hopefully be chosen for the official SWA logos.
I’m going to create IB Learner Profile Logos and Design Cycle Logos.I’ll be going through different stages from choosing the software, media, until submitting the
logos to SWA.
Monday, November 21, 2011
Areas of Interaction
Human Ingenuity
The Area of Interaction for this project is Human Ingenuity. Because the logo we will be creating will have
an impact to the society and they will be thinking of Sinarmas World Academy every time they see this logo
Monday, November 21, 2011
Client Interview
• What do you think about logos?
• Logo is a symbol of a product or a company
• What do you think a logo should be? Simple? Complicated? Why?
• Logo should be simple so it’s easier for people to remember
• Why logos are important?
• Logo is important to promote a company or a product.
Monday, November 21, 2011
Client Interview Summary
Based on the interview, my client said that logo is a symbol or a representation of a product or a company. Logos are very
important because it’s used as a promotion for a product or a company. In other words, I can say that logo is the identity of a company or a
product.My client think that a logo should be simple, to
make it easy to remember
Monday, November 21, 2011
Brainstorming
Logos
SimpleEasy to Remember
Symbol of A Company/Product
Used to promote
Monday, November 21, 2011
Case Study
Logo Of McDonald Monopoly Car Company
Fame Famous Famous Not Famous
Aesthatics Logo with the name of company
Name with Iconic Character Simple
Function Restaurants Logo
Symbol of a Game
Symbol of Car Company
Ease of Creation Easy The character is quite hard
Easy
Monday, November 21, 2011
Case Study Summary
I looked at 3 different Logos. One is Restaurant’s Logo (McDonalds), one is
Toy’s Logo (Monopoly), and one is Car’s Logo (Mitsuoka).
I learned that logos are created in different ways. And everything in the logo is made with purpose, nothing is
accidental.
Monday, November 21, 2011
Research
McDonalds
FirefoxFirefox is actually a red panda but the logo of
firefox is a fox. According to Jon Hicks, the panda “didn’t really conjure up the right
imagery” and wasn’t widely known. The logo was chosen to stand out, easy to remember and
doesn’t cause too much distraction, and not overdone.
The famous McDonalds Logo was created in 1962 by Jim Schindler. It was introduced by Dick and Mac McDonald. They have an arch shaped sign on the side of their new outlet. From one side, the arch looked like letter M, so they created McDonald’s
logo as 2 golden arches joined together. The McDonald’s name was later added in 1968.
Monday, November 21, 2011
FedEx
FedEx logo has won many awards, over 40 awards worldwide. The creator of this logo said that this is the most famous logo he has ever designed in terms
of sheer ubiquity. Their designs of FedEx are over 200 and the current logo is 1 of the 6 semifinalist.FedEx logo is also known for the hidden arrow
between the letter E and X. The arrow symbolizes speed and precision.
Monday, November 21, 2011
Summary of Research
I focused my research on different types of logos, reasons for making the logo, and meaning of each logo.
I chose McDonald, Firefox, and FedEx, because they have famous symbol. Each of these logos have different characteristic to it, this characteristic is what people
like about these logos.These logos have different impacts on their company. For example, FedEx. The secret arrow that they put there makes people think that FedEx is going to be
fast and precise even though they didn’t notice the arrow.The McDonald’s symbol reminds people of the fast-food restaurant that sells
burgers and french fries. When they see the logo on newspaper, they will think of McDonald and this is the example of promotion using logo.
Monday, November 21, 2011
Impacts on Environment and Society
Impacts on Environment
Impacts on Society
Creating logos means using softwares on computer, the computer needs electricity. Sometimes we burn fossil fuels to generate electricity. The CO2 from the fossil fuel will damage the
environment
Logos are used to promote something.Their main purpose is to be something that will remind people about one particular thing when they see the logo. It’s going to impact the society because
when they see the logo that I’ll be creating, students of SWA will think of the design cycle and the IB learner profile
Monday, November 21, 2011
Design Brief
I’ll be designing and creating some new logos for SWA.
There’re some process I’ll be going through which is
Investigation, Design, Plan, Create and Evaluation. First 3
steps is going to be brief and short and we’re going to spend more time on creating the logos so we can get the best logo we could
make.
Monday, November 21, 2011
Summary Of Investigation
• The client interview allowed me to see another person’s perspective of what’s logo and how logos are used. It also helped me to think about the designs of the logo I’ll be creating.
• The case study is used to look at different logos, how do they look like, how it affects the company and the difference between each one of them
• I do some research about some famous logos. I chose McDonald, Firefox and FedEx. I looked on how people design their logo, and their reasons for choosing that logo among every other logo that they have designed.
Monday, November 21, 2011
Works Cited
• "History of Firefox." Wikipedia, the Free Encyclopedia. Web. 13 Nov. 2011. <http://en.wikipedia.org/wiki/History_of_Firefox>.
• "McDonald’s Logo." FAMOUS LOGOS —. Web. 13 Nov. 2011. <http://www.famouslogos.org/mcdonalds-logo>.
• "The Man Behind the FedEx Logo." The Sneeze - Half Zine. Half Blog. Half Not Good with Fractions. 16 Nov. 2004. Web. 13 Nov. 2011. <http://www.thesneeze.com/mt-archives/000273.php>.
Monday, November 21, 2011
Design
Monday, November 21, 2011
Design 1
Communicators
Monday, November 21, 2011
Design 2
Principled
Monday, November 21, 2011
Design 3
Open-minded
Monday, November 21, 2011
Design 4
Knowledgeable
Monday, November 21, 2011
Design 5
Balanced
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Design 6
Caring
Monday, November 21, 2011
Design 7
Reflective
Monday, November 21, 2011
Design 8
Risk Taker
Monday, November 21, 2011
Design 9Inquirers
Monday, November 21, 2011
Design 10
Thinkers
Monday, November 21, 2011
Design11
Design
Monday, November 21, 2011
Design 12
Plan
Monday, November 21, 2011
Design 13
Evaluation
Monday, November 21, 2011
Design 14
Investigation
Monday, November 21, 2011
Design 15
Creating
Monday, November 21, 2011
Final Chosen Design
I chose the Design Cycle
Reasons:In making the sketch for Design Cycle logos. I took more time to make those designs. Which means that I focused
more on the Design Cycle.The designs are also better for me. They all have the same theme (circular shape). They will look better if
posted somewhere.
Monday, November 21, 2011
Plan
Monday, November 21, 2011
Gantt Chart
Monday, November 21, 2011
Step by Step
Draw the base using pencil and
compass
Draw the logo using pencil
Bold the outline and color the
logo
Monday, November 21, 2011
Scan the logo to computer
Edit using specialized software if necessary
Monday, November 21, 2011
Evaluation of PLanWas the plan was detailed enough and why?
Could it be followed by someone else ?
Have I used all the resources available to me?
Yes, because every step needed is there. I also add some steps that might be added later
Yes, and very easily
No. I can make the Step by Step using computer but I chose to use paper and marker to do it.
Monday, November 21, 2011