Location & Exterior Design

The Retail Flower Shop

Choosing A Location

CityPopulation (Urban vs. Rural)Existing Flower ShopsCloseness to WholesalerTraffic driving throughParkingDelivery AccessNew constructionFailure Site

Type of Building

Free-standing

Strip Center

Within another building

Other

Outside of Flower Shop

Eye-appealing

Flower Beds/Landscaping

Door Decoration

Light

Color

Business Sign

Front Door

Your Assignment: Location

Where will your shop be Located?Do you have an “address”Type of Building it is inSurrounding BusinessesParking

Write out details…maybe have an “overhead” view of Layout within area for your Portfolio.

Your Assignment: Exterior Design

Make a “drawing” of the Exterior Design of your shop

Be sure to include an exterior sign

This should be in color and will need to appear in your Portfolio