local yet global
DESCRIPTION
Local yet global. From a PSP perspective.TRANSCRIPT
Karol Zielinski / paylane.com
E-businesslocal yet global, from a PSP perspective
At the beginning
We took care of online payments for global
businesses
... few years later
Global business.
There is no such
a thing
We realized that we need to offer turn-key solutions for
businesses working on domestic markets
First...
Next...
Right now...
Right now we know what’s the difference
between markets (countries)
It’s not only about the payment methods
but of course it’s extremely important to know which are the preferred payment
methods on specific market
If you’re going to sell on any domestic market...
you need to prepare yourself
it’s almost like building new company
Step 1dedicated offer
Payment methods
credit cards are not so popular everywhere
Payment models
recurring paymentsone-click
storing credit card details
CurrenciesEURUSDGBPNOKSEK...
Step 2brand building
Languagewebsite
merchant panelcustomer support
Local entity,subsidiary
Polish/German/UK company prefers to cooperate
with Polish/German/UK company
Local regulations
PSDFSA/KNF
other... NBP, GIODO, HMRC
Marketing
domainsocial media, SEO, SEM, e-mail marketing,
bannersblogs, websites
What’s the biggest challenge?
What’s the biggest challenge?
Best partners
http://linkedin.com/in/karolzielinski
http://facebook.com/karolzielinski
Thank you very much!Karol Zielinski, paylane.com