local store marketing
DESCRIPTION
TRANSCRIPT
WE ARE Spectacular
Bran
d M
arke
ting
Digi
tal
Soci
al
PR
WE ARE Spectacular
WE ARE Spectacular
Suzanne Web Whizz
Mark Strategy & Creativity Dan
Content King & Wordsmith
Alison Social Media
Adrian Proper Printer
Alan PR Noisemaker
Adam Media Planning & Customer Profiling
Luke & Ben Bleeding-Edge SEO/PPC
James & Sarah Experiential Experts
James & Leo Creative Cats
Clients worked with
Our 3 models
Brand D.N.A.
Local Marketing
Digital Model
Life or death?
Local Marketing
It’s tough out there…
“We are now trading in times of BRAND to BRAND combat.”
Peter Martin, CGA Peach
Life or death?“Throw your soldiers into positions whence there is no escape, and they will prefer death to flight. !
If they will face death, there is nothing they may not achieve. !
Officers and men alike will put forth their uttermost strength. ….They will triple their efforts.”
!
Sun Tzu ‘The Art of War’
Imagine…
It could make millions
Imagine…
How would they do it?
Keep em coming…
“3 times is a habit.” !
Eric Partaker, Chilango
Use loyalty that suits you
Driving Footfall & Habit
This activity drove an additional approx 4,500 people to store over a 6 week period (1k addt customers per store).!!People given the coin first (made of brass) and then given the habit card to encourage 3 further visits.
Be kind…
Right outside
Outside -> 10 yards
Outside -> 10 yards
Stand-out signage
Street Teams
Street Teams
+50 Yards
Scan me nowand fi nd out more about frozen beer
£4TRY THE ULTIMATE IN JAPANESE REFRESHMENT
+100 yards
+250 yards…
People advertising
People advertising
+500 yards…
Over 500 yards…
Local Door Drops
Experiential Events
Experiential Events
Brand Partnerships
and then Digital…
Simple as A.B.C.D.
The tools you may need…
Hope that helps…
Next time…
