local search marketing

Local Search MarketingAvoid the Expensive Lead Trap

Check us out at www.transformationaloutsourcing.com

Pay-per-click vs. Natural Search Engine Results

Pay-per-click

Natural


Pay-per-click vs. Natural Search Engine Results

Natural Search Engine Results: This is where you need to

be!

75% of people who are searching are going to

land on the natural search engine results.

Only 25% are going to land on the

Pay-Per-Click


Why Local Search is critical to your success?

Notice that you don’t just get the name of the

business, but a lot of other great information too.

You get an address, phone number, a map with walking or

driving directions.

There are also reviews, photos, videos, links to their websites – everything you

could possible need to make the

decision to choose that business.


Who’s Getting More Calls?The people who are the ones getting more calls are the ones that show

up first on the list!

But these businesses did not just happen to be on the top of the

list, they hired someone to put them

on the top.

It’s almost mandatory for small businesses to be on the first page of Google

Places results.


Every Local Search Strategy Needs To Do These 3 Things

To make sure you show up and stand out, you must –

1.OPTIMIZE2.ENHANCE 3.MONITOR

Add your videos, pictures, and other multimedia.

Take maximum advantage of Google Places.

Check your performance. Don’t set it and forget it.


Eight Steps to Build Your Google Local Search Strategy

1. Check to see if you’re already listed.



2. Do some careful keyword research.If you don’t you could be leaving tens of thousands of dollars on the table for your competitors to scoop up.



3. List your business. It’s free to list your business. Just go to the Google Business Center and fill out the forms…



4. Claim your business. This tells Google you are the owner of this business. If you don’t claim your business, absolutely anyone can attempt to claim your business listing. That can be a lot of headache.



5. Optimize your listing.Double-check your website and any other online directories or websites you might be listed on to be sure information like address and phone number match exactly. Conflicting information can cause Google to penalize your listing.



6. Enhance your listing by adding videos, photos, etc.

Reviews are critical, since people rely on the opinion of others to help them make up their mind. Collect and post positive, recent reviews often.



7. Submit your listing to online directories.• Online directories like

YellowPages.com and SuperPages can help your Google Maps listing stay put on that first page.• There are over 90 directories you really

should be listed in.Check us out at www.transformationaloutsourcing.com


8. Monitor your listing regularly.• You must do this monthly to avoid serious loss in

revenue. This is a major reason local businesses fail with online advertising.

• If you don’t have the discipline to make this a priority, you should seriously think about using an affordable service like Transformational Outsourcing (TOI) to take care of it for you.


Local Search should be your number one advertising priority.


Even though listing your business in Google Maps and Google Mobile is free, doing it wrong, or not monitoring it regularly could cost you big time.

Well-intentioned, smart business owners make this mistake all the time.

They think that if their business shows up on the Google Maps once, it will always be there. Unfortunately, that’s not the case.

Google pulls information about your business from a wide variety of sources, not just the information you entered yourself. So things can change quickly.


Here’s how doing it yourself can go terribly wrong:

If you have multiple locations for your business and don’t correctly handle them, Google may label you as a “map spammer”. This could be a nightmare for you.

Google could tweak one minor thing, and your listing could completely disappear off the rankings. Would you know what to do about it? How much revenue would you lose before you figure it out?

You easily fall behind your competitor’s listings. You’re going to have to keep coming up with creative ideas for making your business stand out.


What is the most cost-effective way to bring in clients and boost profits with local search advertising?

Trust your local search strategy to a team of professionals who are up-to-date with the latest changes in the search industry.

Someone who has expertise in keyword search, search engine optimization (SEO), and general marketing.

Someone with time to monitor your listings across multiple platforms weekly and report to you about it.


What is the most cost-effective way to bring in clients and boost profits with local search advertising?

Someone who can monitor your reviews and keep them positive and recent.

Someone who can perform “reputation management” and keep any issues from cropping up across social media like Facebook, Tweeter, and blogs.

This is an ongoing task, it can’t be done just once. If you’ve considered a local search marketing company

that only submits to directories, you’re not likely to get the kind of return you’re hoping for.


A WORD OF WARNING:GOOGLE IS TRICKY

(and that’s a good thing)

Google is constantly changing its algorithm specially to keep people guessing. They want to give searchers the best possible information and keep scammers out. If they keep moving the target. The “bad guys” won’t ever be able to hit it more than once.




This constantly shifting goal is exactly why so many smart business people try and try to get to the top of Google by themselves and fail. They don’t realize that Google has stacked the deck against them. On purpose.




Only those who spend the time, energy, and money to study, learn, and follow the rules are rewarded with page one results. The rewards for the top business on local search are enormous, so why waste precious time and energy in trying to figure out alone.


Our ServicesTransformational Outsourcing offers a wide range of valuable services, including the following:

Social Media Marketing: With TOI, you receive an effective social media marketing campaign that builds brand awareness to a targeted audience.• Facebook and Twitter for Business Facebook • Fan Page creation • YouTube Marketing (and other video

marketing campaigns) • Blog posting (including comment monitoring) • Article Marketing and Submission


Transformational Outsourcing offers a wide range of valuable services, including the following:

Craigslist Posting: • Posting ads on Craigslist is profitable, yet time

consuming. We are the solution to this problem. • We create ads that get positive responses from

prospective clients. • Spend your time selling and we will spend our time

helping you find clients to sell to. (This is one of our most popular services – for good reason!).


Our Services


Virtual Assistants• With our Virtual Assistants, you will have a

dedicated employee that answers phone calls for you, responds to emails, schedules appointments, creates and sends out company newsletters, and more. It is like having your own secretary without the expense!


Our Services


Data Entry• Have a large set of data that needs to be

transferred to a spreadsheet or need to have orders processed?• We will set you up with a Data Entry Specialist that

types fast, yet accurate, and actually enjoys their job.


Our Services


Email Marketing• We will reach out to your customers and potential

customers through our unique Email Marketing campaign services. • We use Infusionsoft – an email marketing system

with incredible design capabilities. This allows to send out attractive, professional emails and autoresponders to your entire mailing list.


Our Services


Lead Generation• Nothing helps a Sales Person increase sales better

than having more qualified leads. Without leads, it is impossible to sell. At an affordable price, you can receive a massive increase in leads. Each lead we provide will be qualified and verified. All you have to do is sell.


Our Services

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