local mobile marketing

YOUR COMPANY - Phone - EmailYOUR COMPANY - Phone - Email

Presented byPresented byLocal Mobile MarketingLocal Mobile Marketing

505-352-4437505-352-4437NewLocalMobileMarketing.comNewLocalMobileMarketing.cominfo@NewLocalMobileMarketing.com

[email protected]


I have been in Internet Marketing since 2003 On the cutting-edge of New Technology LOCAL MOBILE MARKETING EXPERT “I help local businesses get more customers by

helping them with their Mobile Marketing.”

INTRODUCTIONINTRODUCTION

Who Am I and Why Should You Listen Who Am I and Why Should You Listen To Me?To Me?


Why Mobile Marketing is one of the best ways to generate new clients

How Mobile Websites fit into your online presence How the mobile habits of local consumers can

affect your findability This is a NO TECHIE ZONE

WHAT YOU WILL LEARN TODAYWHAT YOU WILL LEARN TODAY

Mobile MarketingMobile Marketing


Cell phones, Smartphones, iPads, Gaming Devices, eBook readers (Nook, Kindle)

Mobile devices are everywhere. Mobile phones are here to stay.

WHAT ARE MOBILE DEVICES?WHAT ARE MOBILE DEVICES?

Pocket-Sized Computing DevicesPocket-Sized Computing Devices


The result of all this new The result of all this new technology? technology?

Mobile Marketing! Mobile Marketing!

MOBILE MARKETINGMOBILE MARKETING


Stop marketing the shotgun way.

Laser target your marketing instead with Mobile Marketing!

MOBILE MARKETINGMOBILE MARKETING


“a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through

any mobile device or network.”

WHAT IS MOBILE WHAT IS MOBILE MARKETING?MARKETING?

According to the Mobile Marketing Association, mobile marketing is:


Communicating with consumers using mobile devices.

Not a one-way message, not pushing information.

Consumers invited to opt-in, giving permission for communication.

Providing value to consumers.



NO SPAM ZoneNO SPAM Zone

NO unwanted NO unwanted messages messages



Very Targeted Marketing Push Marketing A New Tool for Your

Marketing Tool Belt


The International Telecommunications Union (ITU) has found:

According to the United Nations-run organization, a whopping 6.1 trillion text messages were be sent by the end of 6.1 trillion text messages were be sent by the end of 20102010.. That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.


Most of the cell phone population Most of the cell phone population has purchasing power!has purchasing power!

Population approaching 7 billion

Cell phones approaching 5 billion

Internet users – less than 2 billion

80% of Americans have cell phones

Smartphone usage growing to 50% in 2011

20% of US households are mobile only

WHY MOBILE IS WHY MOBILE IS IMPORTANTIMPORTANT


About 1.3 billion internet users use email

About 3 billion cell phone users use text messages

By the end of 2010, 6.5 trillion text messages will have been sent



More people of all ages are accessing emails on cell phones

But emails are not always opened Considered spam or trashed

WHY MOBILE IS IMPORTANTWHY MOBILE IS IMPORTANT


90% 90% of text messages are read within 3 minutes

99% 99% of all text messages are read.

Average redemption rate is 20% 20% regardless of business type

No spam filters.



Text messaging through mobile phones is becoming the preferred way to reach customers.

Global mobile advertising marketing will be over $16 billion by 2011.


Clearly, if your business isn’t on the mobile web, you are losing clients and,

more significantly, those clients are likely to go to your competitors!


The mobile marketing The mobile marketing potential is potential is

ENORMOUS!ENORMOUS!

You CANNOT afford to ignore this You CANNOT afford to ignore this trend!!trend!!

THE BOTTOM LINETHE BOTTOM LINE


First came Print Then came Recordings

… Cinema … Radio … TV

Then came the Then came the InternetInternet

MOBILE – THE 7TH MASS MOBILE – THE 7TH MASS MEDIAMEDIA


Now we have MOBILE - the 7th Mass Media.

What is Mass Media? Media that touches the greater masses.



With Mobile, you can do everything the other 6 media do.

Read newspapers Watch movies Listen to music Listen to radio Watch TV Surf the Web


What’s so special about the Mobile Industry?What’s so special about the Mobile Industry?


Only media that is truly Personal Consumer can be identified individually Always on – 24/7 Constantly with the owner Has built-in payment mechanisms All can be done at moment of Intense

Impulse!


Benefits the other 6 Mass Media Benefits the other 6 Mass Media don’t have:don’t have:


Mobile is the newest Mass Media with the potential to become

the most influential most influential mass media of all time!



Very effective and affordable Provides constant access to clients Can target specific clients Trackable Results can be quick

FEATURESFEATURES OF MOBILE OF MOBILE MARKETINGMARKETING


“It’s clear that businesses that don’t embrace mobile phone technology in the coming year will be left behind, much as those businesses who sat on the sidelines in the early days of digital or social media are now playing catch up.”

THE FUTURE...THE FUTURE...

According to Advertising According to Advertising AgeAge,


If your listings aren’t on the mobile web, you are losing clients losing clients

and, more significantly, those clients are going to your competitors!

WARNINGWARNING!!


Retail – benefits the most from mobile marketing

Some others include: Travel Real Estate Food and Beverage Consumer Electronics Apparel and Accessories … and many more

WHO NEEDS MOBILE WHO NEEDS MOBILE MARKETING?MARKETING?


A niche whose target population doesn’t use mobile phones

Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)

Business owner who ignores important trends.

WHO DOESN’T NEED MOBILE WHO DOESN’T NEED MOBILE MARKETING?MARKETING?


Limited only by your imagination Price reduction on listings New listings for targeted clients Cross promote with Mortgage

Lenders Resource page for preferred

vendors Open house announcement Events … and more!

HOW TO USE MOBILE HOW TO USE MOBILE MARKETINGMARKETING


Mobile phone use related to Mobile phone use related to buying activities increased in buying activities increased in 2010, especially 4Q 2010.2010, especially 4Q 2010.

Check for coupons and salesCheck for coupons and sales Shared deals with friendsShared deals with friends Comparison shopped for best Comparison shopped for best

pricespricesBuyers usedBuyers used

mobile phones to shop!mobile phones to shop!$$$$$$$$$$$$$$$$$$$$$$

SHOW ME THE MONEY!SHOW ME THE MONEY!


People use mobile phones to search every day Mobile friendly websites load faster Business info is clearly visible – focus on

important information (phone #, address …) Travelers search with their mobile phones Market differently with 2 different website

formats Higher search engine rankings from 2 websites

MOBILE FRIENDLY WEBSITES – WHY YOU NEED MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!ONE!


NON-MOBILE FRIENDLY NON-MOBILE FRIENDLY WEBSITESWEBSITES

.com on PC.com on PC .com on mobile.com on mobile Requires horizontal scrolling on mobile Likely to miss important information Frustrating!


Easy to navigate Information clear Pertinent links Minimum graphics

MOBILE FRIENDLY WEBSITESMOBILE FRIENDLY WEBSITES

website on mobile screenwebsite on mobile screen


“Donate Now” button and link

“Directions” link “Hours & Admission” link “Contact” link Link to main website Links to current events

and exhibits

MOBILE MOBILE FRIENDLYFRIENDLY WEBSITE WEBSITE EXAMPLEEXAMPLETulsa Zoo website Tulsa Zoo website features:features:


In planning a mobile marketing campaign, you will send consumers to your website.

If your website is not mobile friendly, consumers will not have a good experience and will leave your site

Less than 1% of .com, .net & .org sites are mobile friendly

99% chance your website is not mobile friendly.

MOBILE FRIENDLY WEBSITESMOBILE FRIENDLY WEBSITES


There are many mobile marketing tools you can use to get your message out.

Select some and craft your messages to fit the tools.

Mobile Marketing Tools include:Mobile Marketing Tools include: Text Messaging (SMS) – Short Message Service Most cell phones can send text messages Limited to 160 characters Almost 100% open rates Texting is universal – it works on all mobile phones

MOBILE MARKETING TOOLSMOBILE MARKETING TOOLS


Multimedia Messaging Service Multimedia Messaging Service (MMS)(MMS)

Can send audio, video and pictures

Mobile E-mailMobile E-mail Great way to get a message out

Mobile Internet SitesMobile Internet Sites Mobile friendly website for your business



Mobile ApplicationsMobile Applications Computer programs installed on mobile phones Provide capabilities for doing things (shop, checking

acct balance) Can advertise on mobile apps

Interactive Voice Response (IVR)Interactive Voice Response (IVR) Make and receive voice calls without live person on

your end



Mobile Social MediaMobile Social Media Easy to participate in social media

conversations Incorporate ad messages into

conversations

Mobile AdvertisingMobile Advertising Advertise to broader base using ads placed in apps,

on websites Google bought AdMob – Mobile advertising is very

important!



Mobile CommerceMobile Commerce Smartphones are like digital wallets, using

bar code scanners and mobile point of sale systems to make purchases

Proximity MarketingProximity Marketing Send geo-specific marketing messages You need to do local internet marketing

for your mobile website



Mobile-enabled Traditional MediaMobile-enabled Traditional Media Use traditional marketing media to invite

consumers to opt-in to your list (print ads, TV ads … )

QR CodesQR Codes 2D barcode that can be scanned digitally to

direct consumers to websites or marketing messages



Quick Response Code – 2D digital barcode Scan with reader on smart phone camera Store extensive data which is read

digitally Created with help of mobile marketing

consultant

QR CODEQR CODE

QR CodeQR Code


Works as pull advertising rather than push advertising

Provides links to web pages, coupons, opt-in invites, sales events

e.g. Scan code on sign at Target and get instant coupon delivered to phone

e.g. Scan QR code on Coke can and it downloads the Coke ringtone

e.g. Calvin Klein replaced a billboard with a giant QR code.

QR CODEQR CODE


Place on print advertising, business cards, t-shirts, billboards, posters, websites, etc.

Can be created with help of mobile marketing consultant.

QR CODEQR CODE


Create a Mobile Friendly WebsiteCreate a Mobile Friendly Website 30% of phones are smartphones which can access websites Smartphone usage expected to surpass 50% in 2011

Start a Text Message Marketing ProgramStart a Text Message Marketing Program Majority of mobile phones can receive text messages Direct, personal and cost-effective marketing strategy

Start marketing with your own QR CodesStart marketing with your own QR Codes

START NOW!!START NOW!!


Mobile – newest mass media Mobile phone use growing at rapid pace,

smartphone sales growing! Mobile – great marketing potential for businesses Mobile is here where will you be?

It’s time to incorporate mobile into your overall marketing campaigns.

SUMMARYSUMMARY

Are you ready for the MOBILE EXPLOSION?!!

Go Mobile Now!!


THANKS! THANKS! TILL NEXT TIME!TILL NEXT TIME!


Local Mobile MarketingLocal Mobile MarketingLocal Mobile Marketing will be happy to

discuss your mobile marketing needs with you and implement the appropriate strategies for an optimized mobile

presence.

Local Mobile MarketingSheriece Strickland

[email protected]

(505) 352-4437

mailto:[email protected]