lo profile media kit

Presenting award-winning L•O PROFILE MAGAZINE: Bringing glamour and sizzle to the Lake of the Ozarks and the Midwest.

This large-format, pearl-coated finish publication created by Studio M Pub-lishing will portray the lifestyle and passions of the Lake’s most affluent and sophisticated.

With high-impact covers, engaging content and a witty, intelligent editorial style, L•O PROFILE will quickly become a bimonthly “must-read” among VIPs and the influential.

In its six issues annually, the publication will feature glamorous covers and interviews, elite homes and yachts, culture, health, trav-el, fashion and (of course) the vip scene.

W W W . L A K E P R O F I L E . C O M

Studio M Publishing, LLC(573) 365-2288

[email protected] • www.lakeprofile.com

ELITE HOMES AND DESIGNWho and what’s hot in design, interior amenities, architecture

and extreme living, featuring Lake style from sophisticated

waterfront homes to unique, architecturally trendy estates.

ECONOMICS/INVESTMENTS/REAL ESTATEEducate yourself on the latest investment moves and real

estate developments before they happen while shopping for

your million-dollar Lakeside mansion.

FASHIONLocal models are featured in our fashion spreads each month, showcasing a range of styles and settings in which to wear them. The fashion stories in every issue let you in on the latest Lake style.

HEALTH/BEAUTY/SPAHere you will discover wellness education, new beauty procedures, diets and trends that will help maintain your youth.

DINING/WINE/SPIRITSWith its delicious coverage of the Lake

of the Ozarks’ finest restaurants and the

world of wine, L•O PROFILE informs, en-

tertains and delights your culinary senses.

Insightful takes on wine, beer and spirits

and what’s happening in the food world.

YACHTS, PLANES, CARS AND BIKESL•O PROFILE will feature transportation trends locally and beyond. The best and most sophisticated will be highlighted in a fabulous pictorial.

SPORTSAll you need to know about local golf courses, the latest water sport trends and more.

MUSIC, ARTS AND ENTERTAINMENTOur about-town gurus capture the Lake’s creative in music, dance, theater and arts.

TRAVELL•O PROFILE will take you beyond the Midwest to faraway places where Lake locals retreat.

LOCAL INTERVIEWS Each issue of L•O PROFILE will contain an in-depth interview with major person-alities of fashion, music, business invest-ments or health at the Lake.

TRENDSETTERS The place to discover who’s here, what they’re doing and where they’re doing it, this section is loaded with mini-profiles and items introducing new businesses and trends and the faces and personalities behind them.

VIP SCENEL•O PROFILE will keep you up on the latest parties and premieres, special events, openings and celebrity happenings every issue.

EDITORIAL PROFILE



DISTRIBUTION

CONTROLLED LOCAL DISTRIBUTIONThousands of copies of L•O PROFILE will be distributed to high- end boutiques, health clubs, restaurants, nightclubs, salons, spas, and medical and business offices throughout the Lake of the Ozarks community.

SPECIAL EVENTSL•O PROFILE is distributed FREE at charity benefits, community and Chamber of Commerce events, trade shows, as well as other L•O PROFILE-sponsored events.

TARGETED MAILINGIssues of L•O PROFILE Magazine will be sent directly to 1,500 of the Lake’s most affluent residents as well as executives and political lead-ers in a five-state area.

L•O PROFILE will be available for sale at newsstands,

in upscale bookstores, at local grocers and retail shops.

Complimentary copies will be available at high-end

hotels, private airports, within the health industry and

from people of note and business leaders. Newsstand 15%Hotels 20%Targeted Mailing 15%

-

Controlled Local Distribu-tion 20%

EVENTSCONVENTIONSBOAT SHOWS

15%

SPEICAL BUSINESSESHOSPITALS

HOTELS STATE CAPITAL

20%

CONTROLLED LOCALDISTRIBUTION

20%

TARGETED MAILING 15%

NEWSSTAND 30%

LAKE OF THE OZARKS AREA:• Carl’s• G2M• Hwy MM

convenience stores• LaFata’s Minit Mart• Lake Area Chamber

Willmore Lodge• Local Hospital

Gift Shops• Local Hotel Gift Shops• Paul’s Supermarket• 7 Springs Winery

• Summit Lake Winery• Walgreen’s Drug Store• HyVee Grocery Store• Wilkinson Pharmacy• Woods Supermarket• Conoco Quick Stop• Fritz Fishing Tackle• Camden at the Lake Gift Shop and

Convenience Store• Glaize Airport• Lee C. Fine Airport• Lake Regional Hospital• Camdenton Airport

ELDON:• Eldon Drug• Paul’s Supermarket• Eldon Chamber

LEBANON:• Wilkinson Pharmacy

JEFFERSON CITY:• State Capitol• JCMG• Schnuck’s• Capitol Regional Hospital

COLUMBIA:• Ellis Fischel• Boone Hospital• HyVee • Schnuck’s• University of

Missouri Women’s and Children’s Hospital

• Barnes & Noble

ST. LOUIS: • Schnuck’s• Selected Store

Locations

L•O PROFILE CAN BE PURCHASED AT THESE LOCAL AND STATEWIDE RETAIL LOCATIONS:

DISTRIBUTION MODEL

DISTRIBUTION LOCATIONS

MULTIMEDIAMAP

= Subscription Locations

= Rack Locations

Studio M Publishing, [email protected] • www.lakeprofile.com(573) 365-2288



Every issue of L•O PROFILE features

a glamorous cover and interview.

Intelligent editorial on Economics,

Sports, Travel, Fashion, Health,

Culture, Libations, Nightlife, Elite Homes, Cars, Bikes,

Planes and Yachts

JANUARY/FEBRUARY: BIG BUSINESS/INVESTMENT/REAL ESTATE/BANKING . . Deadline: November 15th

We take a look at investing. Real Estate property on and off the Lake. New buying trends. Developments. Growth. Special

Feature: Power Players: An advertorial of Lake’s most influential business moguls and their tips to success.

MARCH/APRIL: HEALTH/BEAUTY/FITNESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline: January 15th

Tips on achieving good health and a happy, healthy lifestyle.

Special Feature: Top Docs: An Advertorial index of the best professionals in the health care and wellness field.

MAY/JUNE: HOME/DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline: March 15th

We collect all the best and latest ideas, styles, colors and looks helping you build your own heaven at the Lake.

Special Feature: VIP: Build and Design Professional Profiles. An advertorial of Who’s who at the Lake in the building and

design industry.

JULY/AUGUST: ENTERTAINMENT/DINING/NIGHTLIFE . . . . . . . . . . . . . . . . . . . . . . . . . .Deadline: May 15th

L•O PROFILE reveals venues for great Entertainment, Divine Dining, Power Lunch Spots, and the Hottest Bars.

Special Feature: Hottest Bartenders—Coolest Summer Drinks: An advertorial index of the Best bars and restaurants for

your pleasures.

SEPTEMBER/OCTOBER: ANNIVERSARY ISSUE — THERE’S NO PLACE LIKE HOME . . . . Deadline: July15th

We remember the life, style and good times of years gone by while welcoming the new.

Special Feature: Long-time businesses that have helped make the Lake what it is today through their charitable donations.

NOVEMBER/DECEMBER: EVENT PLANNING/WEDDING/TRAVEL . . . . . . . . . . . . Deadline: September 15th

We will take you on adventures spanning the globe and introduce you to Lake residents who have traveled there

and what they recommend. Also, event destinations at the Lake and beyond.

Special Feature: Event Planning Sourcebook: An advertorial guide to planners and professionals that will make your day special.

MEDIA PLANNER

2013 MEDIA PLANNER

92 | L • O P R O F I L E L • O P R O F I L E | 93

Building a foundation of love & faith

At 14, tim Cribb, A ChiCAgo City boy,

moved to the fArm. “I cut my teeth building

stalls for our horses,” he said. “We had our own

barn. I bought some material and traded for

some.”

That’s where his love for woodworking began.

After working for only two contractors, his work

was noticed.

Tim recalled: “They saw how I was cutting win-

dows and hanging doors and said, ‘You’ll never go back on the rough crew again.’”

Tim decided to go on his own as a subcontractor.

“Back in the day, we did everything by hand. We worked 10-hour days, six days a

week, rain, shine, cold — we worked. We had our own trim crew. We could set cabinets,

cut stairs and do custom stairs. That’s how our carpenters were trained and how I was

trained,” he said. “We were master carpenters. Our best year was 116 custom homes.”

by Kristen turner Contributing Writer PHotos by george denny AeriAl ComPliments of JuAn ArAuz

HOME PROFILE

32 | L • O P R O F I L E L • O P R O F I L E | 33

A life-long love

C L i n t B O w y e r i s i n f O r t h e C h a s e

COver stOry

c l i n t b o w y e r

By Dan FielD L•O PrOfiLe editOr • PhOtO PrOvided by CLint bOwyer raCing team

Begin With Your Heart.

That’s the slogan Cheerios uses to promote its heart-

healthy oats cereal. It’s also a safe bet that NASCAR

driver Clint Bowyer, who drives under the sponsorship of

Cheerios, begins each race with his heart firmly placed

in the sport he so loves.

32 | L • O P R O F I L E

CLint bOwyer taxes a mOment tO reLax at the subway fresh fit raCe On

aPriL 19, 2009, in PhOenix, aZ.

CaPtured in a mOment Of sPeed at the COCa COLa 600 On may 26, 2009, in COnCOrde, nC.

L • O P R O F I L E | 155 154 | L A K E P R O F I L E . C O M

zBrandon Caldwell has been the Head Chef of Old

Kinderhook’s Trophy Room since February 2010.

A native of New Albany, Ohio, Brandon trained at

Columbus Community College and apprenticed at

Brookside Country Club in Worthington, Ohio.

Brandon’s wife, Monica, is a native of the Lake

area. Four years ago, when their first child arrived,

they moved here to be near Monica’s family. Brandon cooked at several

Lake-area restaurants before he was hired by Michael Ismail, the Tro-

phy Room’s Director of Business Development.

Brandon missed the variety of food options Columbus had to of-

fer, so he has assisted other staff members in creating an amazingly

varied menu at the Trophy Room. Dinner options are as elegant as the

Squashed Wahoo, but also as comfort-food-casual as fried chicken (the

Trophy Room’s fried chicken was recently awarded “Best at the Lake”).

The Trophy Room caters to special-event diners with a lovely view

of the No. 15 fairway of Old Kinderhook Golf Course, and also to those

looking for a moderately priced, tasty supper. Recently, “Build Your

Own” pizzas have been added to the menu, along with an array of

sandwiches and appetizers. Tantalizing ribs and chicken are produced

in the smoker, and prime rib is slow-roasted for more than 16 hours.

Daily specials change monthly, and have included a free appetizer

buffet, martinis after dark and fresh-fish Fridays. Happy hour happens

every day from 4 until 6 p.m.

The décor of the Trophy Room and the adjoining Arabian Meeting

Room is that of a quiet lodge. An interesting collection of paintings

and memorabilia fills the walls with scenes of the American Old West.

The Arabian Room is a perfect spot for meetings of 20-30 people.

The Trophy Room offers space for up to 125 wedding or other banquet

guests, as well as an expansive deck for enjoying the Lake evening out-

doors as well as in.

Old Kinderhook recently hosted a golf tournament to benefit the

Lake Area YMCA. Other Caring and Sharing nights are scheduled,

with 10 percent of all proceeds returning to the community. A family

October Fest is planned for next fall that will include beer tents, food

booths, hay rides and crafts.

Chef Brandon credits his fine assistants, including Sous Chef Gabe

Winters, for the fabulous food that the Trophy Room creates. Michael

Ismail also gives credit to the entire staff for creating one of the Lake’s

most distinctive dining destinations.

Old Kinderhook and the Trophy Room are located on the southwest

end of the Big Niangua arm of the Lake, west of Camdenton along

Highway 54. The rolling hills beside the water and the natural land-

scape are just what make visitors wistful and what make residents glad

to call the Lake home. •

h e a l t h y R e c i p e

FOOd & drink

By susan creel contriButing writerPhotos By jordan weaver

1 butternut squash

4 cups lobster stock

1 lemon, juiced

½ cup brandy, flamed off

3 Tbsp. brown sugar

2 tsp. Old Bay seasoning

Salt to taste

½ zucchini, julienned

½ yellow squash, julienned

4 cherry tomatoes

1 lemon, zested

1 tsp. parsley

1 pinch paprika

6-8 ounces wahoo fish

2 pinches Old Bay seasoning

154 | L A K E P R O F I L E . C O M

Peel and large-dice a butternut squash. Add to lobster stock and boil squash until tender. Puree squash. Add lemon, brandy, brown sugar, 2 tsp. Old Bay and salt. Mix well.

In a medium bowl, stir together zucchini, yellow squash, tomatoes, lemon zest, parsley and paprika. Set aside.

Dust wahoo with 2 pinches Old Bay and grill to desired doneness. Garnish with julienned vegetable mixture and serve with pureed squash. Makes 1 serving.

Squashed Wahoo

The Trophy Roomat Old Kinderhook

138 | L A K E P R O F I L E . C O M L • O P R O F I L E | 139

F A S H I O N

HealtH & Beauty

Focus Cream Top, $48Tribal Black Slacks, $49

Long Chain Necklace, $24Blair’s Landing

B Y ly n d s a y p e r r y a n d K e l s e y M c d a n i e l • P H O T O S B Y J O r d a n W e a V e r

It’s time to break out those cute boots and fabulous jackets. Autumn means layering up for your morning golf game, peel-ing those layers off for the afternoon boat ride, then adding them back on for evening cocktails on the patio. Welcome to a mid-Missouri fall day!

To be prepared to look stylish anytime of the day or night, look no further than Blair’s Landing in Osage Beach. Blair’s Landing not only has the clothes to make you look your best,

but they also have the accessories to make you stand out this season. No look is complete without accessorizing: Find the perfect purse, belt and jewelry to set off your fabulous fall fashions.

Autumn also is a busy time of year for local charity fundrais-ing. These Lake-area residents know how important it is to give back to our community and they know how to do it in style! Join them in support of your local charities this season. •

naMe: Angie Fiene

age: 38

Married tO: Single

laKe resident for 38 years

Business: Citizens Against Domestic Violence/Victim Outbreak Center

nuMBer Of years in Business: 25

charities/OrganizatiOns yOu suppOrt: Executive Director of CADV— I’ve been a part of for 10 years, Board Member of SART, I try to be a part of all of the Lake charities and help whenever I can, such as with Kiwanis, Rotary, Sharing & CaringMOst reWarding part Of dOnating: Helping victims rebuild their lives and get a fresh start. Seeing victims going from survivor to thriver.MOst unique fundraiser yOu haVe Been a part Of: CADV/VOC Brunch—Always a unique, fun theme in October for domestic violence awareness month. Table sponsors decorate their table to the selected theme.

fALL IntoStyle



TARGET READERSHIP DEMOGRAPHICS:70,000 ReadersAge 30 years and older$125,000 + min. Household IncomeProfile: Business Executives, Dignitaries, Influential Lake Locals, Multiple Home Owners, and Expendable Income IndividualsFive state area distribution through targeted mailings - 1500 copies400 plus Subscribers (data collected after five issues) 15 states: DC; WV; IN; MI; IA; IL; MO; KS; NE; TX; CO; NV; CA; OR; WA Missouri Subscribers: 36% St. Louis Area; 21% Kansas City Area; 43% Central MO

LAKE OF THE OZARKS DEMOGRAPHICS:44,000 + Second Homes (Benton, Camden, Morgan, & Miller County)102,000 + Boats and Watercraft, (50% of which are 30 foot and larger, avg. value $350,000)5 Million + visitors per year, approx. 50% in state visitors69% Missourians who own second homes, own them at the Lake of the OzarksNon-Resident Property Owners are from: St. Louis 28%; Kansas City 26%; Other In-State 15%; Out of State 31%13 Billion per year Statewide MO Tourism total expenditures16 Golf Courses within a 50 mile radiusFour public Airports total avg. of 300-375 private and corporate landings per week

TARGET DISTRIBUTION: QUANTITY—APPROX. 10,000Affluent Lake Area Residents/Second Home Owners Hotel/Condo Rental units - approx. 800Three Community Airports Select Professionals – Lake Area, Camdenton, West Side, and Eldon Chamber members, approx. 2800Newsstands – Super Markets: Schnucks-Columbia, Jeff. City, and 10 St. Louis select stores Lake Locations: Paul’s (3); Woods, HyVee, G2M, select specialty stores Price Choppers-Kansas City Price Cutters-Springfield, Lebanon – approx. 5000Retail Shops – Hospitals, Hotel gift shops, Specialty stores – approx. 500Community Events – approx. 1200Outside Area Mailings – 1800, see above “select professionals”MO State Elected Officials – approx. 400Physicians Mail Boxes, 7 hospitals: Lake, Jeff City, Lebanon and Columbia– approx. 1800

DEMOGRAPHICS

KANSAS CITYAREA21%

ST. LOUISAREA36%

CENTRAL MISSOURI43%

MISSOURI SUBSCRIBER

KANSAS CITY26%

ST. LOUIS28%

OTHER OUT OF STATE

31%

OTHER INSTATE

15%

NON-RESIDENT PROPERTY OWNERS



AWARDS

AWARDS

L•O PROFILE Magazine has been named a multiple award winner

in the prestigious MarCom Awards 2007 competition after just one

issue. The MarCom Awards, an international creative competition,

recognized Studio M Publishing, LLC, publisher of L•O PROFILE, for

outstanding achievement.

The MarCom Awards is an annual competition administered

and judged by the Association of Marketing and Communication

Professionals. Entries come from corporate marketing and

communication departments, advertising agencies, PR firms, design

shops, production companies and freelancers. The competition has

grown to the largest of its kind in the world.

Judges are industry professionals who look for companies and

individuals whose talent exceeds a high standard of excellence and

whose work serves as a benchmark for the industry. There were more

than 5,000 entries from throughout the United States and several

foreign countries.

L•O PROFILE was presented one Platinum Award which is judged

as the most outstanding entry in the competition, and four Gold

Awards, which were judged as those, which exceed the high standards

of the industry norm. One Honorable Mention Award was granted to

those entries that meet the expectations of the judges.

L•O PROFILE received awards in six categories:

PLATINUM “The Castle”—Writing/Feature, Dan Field

GOLD “Publisher’s Note”—Writing/Column,

Missy Martinette Hills

GOLD “Gary Prewitt’s Story”—

Writing/Feature, Kristen Turner

GOLD L•O PROFILE Magazine—Writing (overall)

GOLD L•O PROFILE Magazine—Design/Format

(overall)

HONORABLE MENTION

L•O PROFILE Magazine Interior Design,

Amanda DeGraffenreid

A look at the winners shows a range in size

from individual communicators to media conglomerates

and Fortune 500 companies. The competition is so well respected in

the industry that the national public relations organizations, local ad

clubs, and business communicator chapters are entrants.

Among the entries only 18 percent were Platinum winners, 18

percent were Gold winners, and 10 percent were Honorable Mentions.

L•O PROFILE MAGAZINE RECEIVES INTERNATIONAL AWARDS

The magazine received three Silver Awards of Distinction

in the following categories:

• MAGAZINE-CONSUMER

• MAGAZINE-COPY/WRITING

• MAGAZINE-EDITORIAL

“We are very proud of our efforts,” L•O PROFILE

Publisher Missy Martinette Hills said. “It’s a testament

to the quality of life at the Lake of the Ozarks.” The

Communicator Awards were judged and overseen by

the International Academy of the Visual Arts. More than

8,500 entries worldwide competed. Members of the IAVA

include Conde Nast, Disney, Coach, HBO, MTV, Polo

Ralph Lauren, Victoria’s Secret, Yahoo and others.

L•O PROFILE IS AN AWARD WINNER IN THE 14TH ANNUAL COMMUNICATOR AWARDS



eLETTERS

I have been selling automobiles for over 25 years. Over the years, I learned two important lessons: First, the key to any

successful business is hiring the right people. Lesson number two was advertising and marketing, which over the past six years has become my passion. What I learned over the years is you have to be consistent with your message, be different with your approach, never let your campaign go stale, and always have one eye looking outside the box.

Newspaper advertising is over rated, and I put the majority of our advertising dollars in radio and television. This has proven to be very successful, but it is almost impossible to track customers and evaluate what is driving the showroom traffic. So last fall, we decided to place an ad in L•O PROFILE magazine. Since then, we have sold over 20 vehicles to families from the Midwest, and have rented and serviced countless others. Each experience I credit to your publication. (Now that’s tracking!) As I travel and attend Toyota business and advertising meetings across the Southeast, I always carry a copy of L•O PROFILE and share the amazing results with my peers. You can count on Panama City Toyota as a lifelong partner with your magazine, and the first ad that people see when they turn to page one.

Sincerely,

Rusty HillPRESIDENT, PANAMA CITY TOYOTA

PANAMA CITY, FL

WE CHOOSE L•O PROFILE MAGAZINE because of the outstanding customer service, and the magazine’s overall quality.

We have received nothing but positive feedback from this magazine and will continue using L•O PROFILE as our No. 1 advertising book!

Thank You,

Teresa JenningsOWNER, TERESA’S FLOOR TO CEILING

LAKE OZARK, MO

Our ads in your publication have raised more awareness and response than 2 other Lake publications

COMBINED after 3 years of advertising in the Lake area!

Your publication is far more professional and the public is aware. Congrats!

Deb MoatsA WINDOW PRO

OSAGE BEACH, MO

WHEN I CAME TO THE LAKE RECENTLY, I brought a volunteer from Jeff City with me. I had your magazine (which I take with me every trip to the Lake). Every time he asked for an address, what someone looked like, what are potential restaurants or sponsors for our event, I kept referring him to the magazine. He eventually said “you reference that magazine all of the time.” I told him “L•O PROFILE is the ‘bible’ for all things going on at the lake.”

So thank you for not only publishing a great product to read, but because it is a resource for me in planning our Signature Chefs Auction.

Stephanie JohnsonCENTRAL DIVISION DIRECTOR, MARCH OF DIMES

GREATER MISSOURI CHAPTER

JEFFERSON CITY, MO

While spending a few days at the lake, we came across your magazine, grabbed one and really enjoyed it.

Our primary home is in the Los Angeles area and we have a vacation home here at the Lake.

We are true believers that the Lake is a beautiful place with incredible potential. Every summer we invite friends from California to hang out with us and each and every one of them leaves loving the Lake and wanting to know when they can come back.

I am writing to say thanks for creating such a great magazine representing the Lake.

Dianna and Sean BakerCAMARILLO, CA.

I AM WRITING TO INQUIRE ABOUT ADVERTISING RATES, deadlines and discounts for your summer issues. I own a few small startup businesses and am looking for effective ways to advertise them.

Also, please pass my compliments on to your whole staff for creating the most professional magazine I have ever seen. I was shocked at the quality of your entire publication when I first picked it up last summer. You got it right from the beginning!

Mike HutchisonST. LOUIS, MO

Congratulations, you all have DONE WELL! Thanks for raising the bar, and representing the Lake of the

Ozarks in a first-class manner. I am very proud to have my advertisements in such a prestigious publication.

Mitch ShieldsLAKE REGIONAL HOSPITAL, OSAGE BEACH, MO

I RECEIVED A COPY OF YOUR NEW MAGAZINE and I just wanted to let you know how awesome it is! It was so interesting to read, and the size and the paper it is printed on is really nice too.

I’m just so happy for you and wanted to let you know! Your magazine will no doubt be very successful.

Michelle SprickST. LOUIS, MO.

I just wanted to drop you and your staff an e-mail to tell you how fantastic your second edition of L•O PROFILE

magazine turned out! We look forward to continuing our advertising with you next summer. Congratulations on a quality magazine, and keep up the good work.

Merlyn VandervortMILLENNIUM, INC.

LAKE OZARK, MO



RATE PROTECTION Rates are guaranteed for all

space orders on contract for a period of three, six or

12 months. Cancellation of any portion of a contract

voids all rate and position protection.

PREMIUM POSITIONING Add 15%.

INSERTS Call for a quote.

PAYMENT TERMS All display-advertising orders

require payment with artwork, unless agency or cli-

ent has approved credit 30 days prior to closing. Full

payment is due upon receipt of invoice. Ten percent

discount available upon receipt of ad insertion.

CANCELLATIONS L•O PROFILE requires a 60-day

advance written notice of cancellations prior to dead-

line date. Advertisers will be short-rate invoiced at the

rate card rate.

ADVERTIS ING RATE CARD

1X 3X 6X 12XSIZE 4/C 4/C 4/C 4/C

Full $2500 $2200 $2000 $1800

Spread $4200 $3700 $3200 $3000

½ Page $2000 $1750 $1500 $12501/3 Page $1300 $1000 $900 $8001/6 Page $800 $700 $600 $500

Inside Back Cover $3000

Inside Front Cover $3200

Back Cover $3500

Advertorial: Full Page $1250*

Advertorial: Half Page $800* * ½ Price discount with purchase of display ad in same issue.

Web Banner: Ad 1—474 x 61 pixels $250

Web Banner: Ad 2—290 x 97 pixels $150

Web Banner: Ad 3—150 x 97 pixels $100**** Free with a 3x, 6x or 12x Display Ad Purchase.

EFFECTIVE AS OF 5/1/07

ISSUE THEME DEADLINE

Jan/Feb Big Business November 15

Mar/Apr Health/Beauty/Fitness January 15

May/Jun Build/Design March 15

Jul/Aug Entertainment/Dining/Nightlife May 15

Sep/Oct Anniversary/Charitable Issue July 15

Nov/Dec Event Planning/Wedding/ September 15 Travel Issue

MEDIA CALENDAR

PRODUCTION CHARGES

Full page . . . . . . . . . . . . . . . . $125 ½ Page . . . . . . . . . . . . . . . . . $75¹/³ Page . . . . . . . . . . . . . . . . . . $50¹/³ Page . . . . . . . . . . . . . . . . . . $25

$40 to change a client/agency-supplied file. (applies to all sizes)

It is not the responsibility of the Publisher for errors in advertisements if ad was received past material deadline.

INCLUDES:• ½ price ad rate on specialty sections.

• Website: banner ad and L•O PROFILE’s exclusive business recommendation list.

• “Great Links” or “Don’t Miss” ad.

• Editorial Submissions (includes 1 or more)

AD RATES SPECIAL ADVERTISING PACKAGE!

• In My Opinion

• Around Town photo promo

• Product reviews, photos and leads

• Recipe

• Fashion model

• VIP Scene non-profit event photo promo

• Editorial quotes



L•O PROFILE only accepts PDF, JPG, InDesign, Photoshop, and Illustrator files in RGB or CMYK format with a color proof for our printer to use as a guideline when printing the magazine.

All images used in our ads or special advertising sections should be at a resolution of 300 PPI. Images for special advertising sections should be provided at 300 PPI at actual placement size.

PDFs may be provided if they are rendered at print quality. (Use press- or print-quality setting when exporting.)

Send files on cd or dvd with a color proof. If color is not critical you may email your ad to [email protected].

NOTE: All .tiff and. eps files should be flattened. Illustrator files should be saved as .eps with images embedded and fonts converted to outline. If fonts are not outlined, we may substi-tute a font if we do not own your font.

SPREADSpreads should be provided as facing single pages. See specs for full-page ads.

ADS VIA E-MAILUpon the approval of your account executive and/or production manager, digital files for ads may be sent via e-mail to [email protected].

DIGITAL AD SPECIFICATIONS

FINAL TRIM BLEED

Full .375" x 12" (56p3 x 72p) 9.625" x 12.25"

½ Page Horizontal 8.875" x 5.58" (53p3 x 33p6) Not needed.

½ Page Vertical 4.35" x 11.33" (26p1.5 x 68p) Not needed.

1/3 Page Horizontal 8.875" x 3.67" (53p3 x 22p) Not needed.

1/3 Page Vertical 2.92" x 11.33" (17p6 x 68p) Not needed.

1/6 Page Horizontal 4.35" x 3.67" (26p1.5 x 22p) Not needed.

1/6 Page Vertical 2.92" x 5.58" (17p6 x 33p6) Not needed.

Note: All sizes are width x height. Please include an 1/8˝ bleed on all sides for full page ads.

Be sure to keep text at least 1/4˝ from edge to allow for trim.

AD SIZES

Updated 11/12

You are authorized to reserve the following space for your advertisement in L•O PROFILE magazine at the indicated cost and subject to conditions and terms as follows. Please read carefully before signing. DATE

ADVERTISER PHONE FAX

ADDRESS CITY STATE ZIP

CONTACT EMAIL

AD SIZE TIMES

AGENCY CONTACT PHONE FAX

ADDRESS CITY STATE ZIP

SPECIAL INSTRUCTIONS/PLACEMENT REQUEST

JAN/FEB MAR/APR MAY/JUN JUL/AUG SEPT/OCT NOV/DEC

TOTAL AMOUNT PER INSERTION $

TERMSInvoices are due and payable upon receipt unless otherwise authorized by the account rep and/or publisher. On the day of space reservation, new advertisers may be required to give a good-faith down payment. Multiple insertion accounts must be paid in full before subsequent advertisements will be accepted.

All copy is subject to publisher’s approval and acceptance. Any copy which resembles editorial matter, in the opinion of the publisher, shall have the word “advertisement” print-ed on the page. Publisher reserves the right to reject any advertisement. Special placement requests are subject to availability and are fulfilled on a first-come first-serve basis.

All advertisements are published for the benefit of the applicable agency and the advertiser, and each is jointly and separately liable for all charges. Advertisers and agencies are solely responsible and assume full liability for all contents and claims of their advertisements. If advertiser/agency does not supply acceptable artwork/film by deadline date, publisher will bill for contracted insertion cost; late ads may be subject to a late placement fee. Publisher shall not be liable for failure to publish or distribute all or any part of the publication because of labor disputes, accident, fire, act of God, or any other circumstances beyond the publisher’s control. Further, publisher shall not be liable for damages if for any reason he fails to publish an advertisement.

Advertiser and/or Agency will indemnify and save publisher harmless from and against any loss or expense arising out of publication of advertisements, including without limitation, reasonable attorney’s fees resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation claims or suits for libel, violation of privacy, plagiarism and copyright infringement.

Advertisements constructed by Studio M Publishing, LLC will remain the property of the same. Copies can be provided on digital media or as film, at an additional fee and considering all accounts are current and paid in full. Extensive design services available and provided by Studio M Graphics. Publisher is not responsible for supplied advertising materials left unclaimed 30 days after publication date. All advertising created by the publisher or its company are not considered a work made for hire and the publisher retains the copyright to all advertisements created for the advertiser.

Due to the timeliness and nature of this publication, this contract is NON-CANCELLABLE 60 days prior to publication date.

Agreed by DateFOR ADVERTISER (TERMS: NET 30 DAYS. 1.5% PER MONTH ADDED TO PAST DUE ACCOUNTS.)

Agreed by DateFOR STUDIO M PUBLISHING, LLC

Studio M Publishing, LLC • PO Box 1457 Lake Ozark, Missouri 65049 • (573) 365-2288 • FAX (573) 365-2822 • [email protected]

ADVERTIS ING AUTHORIZATION

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