YEARLY PLANNER

ESSENTIAL PLANNER GUIDE TO LIVE NATION

JUL AUG SEP OCT NOV DECMAYAPRMARFEBJAN JUN

FESTI

VALS

DIG

ITAL

SUMMERTICKETSALESBEGIN

PEAK TIMES PEAK TIMES

VEN

UE

SYEARLY PLANNER

FESTIVALSRITES OF PASSAGE

URBAN POP SOCIALISERS

EDM CROWD

PROFESSIONALS / FAMILIES

ARC

TIC

MO

NKEYS

, READ

ING

, 2014

RITES OF PASSAGE

FESTIVALS

DEMO

PASSIONS

AUDIENCE PROFILE

FASHION, BEAUTY, TECHNOLOGY, SOCIAL MEDIA

18-24 YRS OLD (STUDENT FOCUS)50:50 FEMALE:MALE

DOWNLOAD IS THE SPIRITUAL HOME FOR NOT ONLY METAL AND ROCK MUSIC, BUT FOR IT’S LOYAL FAN BASE THAT RETURN YEAR AFTER YEAR.

DIG

ITA

L

534k likes

186k followers

200k database

INFO

RM

ATIO

NA

UD

IEN

CE

Midlands, South East, North West

M43:57F

18-34 yr olds

QOTSA, Linkin Park, Aerosmith

55k per day

Donnington Park, East Midlands

June

LINKIN PARK06.14

downloadfestival.co.uk

T IN THE PARK HAS BEEN BRINGING THE BIGGEST ARTISTS FROM AROUND THE GLOBE TO THE SCOTTISH COUNTRYSIDE.

DIG

ITA

L

297k likes

129k followers

130k database

INFO

RM

ATIO

NA

UD

IEN

CE

Scotland, North East, North West

M45:55F

18-30 yr olds

Biify Clyro, Arctic Monkeys

85k per day

Kinross, Scotland

July

BIFFY CLYRO07.14

tinthepark.com/home

TOP BANDS, TRUE ROCK’N’ROLL ATTITUDE AND THOUSANDS OF FANS ALL COMBINE TO MAKE TWO OF THE MOST INFAMOUS FESTIVALS IN THE BRITISH CALENDAR

DIG

ITA

L

153k likes

198k followers

113k database

INFO

RM

ATIO

NA

UD

IEN

CE

North West, North East

M51:49F

18-30 yr olds

Blink 182, RATM, Arctic Monkeys

80k per day

Leeds

August

ROYAL BLOOD08.14

leedsfestival.com

DIG

ITA

L

203k likes

198k followers

145k database

INFO

RM

ATIO

NA

UD

IEN

CE

South East, South West, London

M54:46F

18-30 yr olds

Blink 182, RATM, Arctic Monkeys

90k per day

Reading

August

BLINK 18208.14

readingfestival.com

TOP BANDS, TRUE ROCK’N’ROLL ATTITUDE AND THOUSANDS OF FANS ALL COMBINE TO MAKE TWO OF THE MOST INFAMOUS FESTIVALS IN THE BRITISH CALENDAR

RIT

A O

RA

, WIR

ELE

SS, 2

014 URBAN POP SOCIALISERS

FESTIVALS

DEMO

PASSIONS

AUDIENCE PROFILE

FASHION, BEAUTY, TECHNOLOGY, SOCIAL MEDIA

18-24 YRS OLD (STUDENT FOCUS)50:50 FEMALE:MALE

WIRELESS CONNECTS ITS YOUTHFUL AUDIENCE WITH THE LATEST POPULAR CULTURE AND MOST CURRENT ARTISTS.

DIG

ITA

L

94k likes

64.6k followers

200k database

INFO

RM

ATIO

NA

UD

IEN

CE

London, South East, Midlands

M33:67f

18-24 yr olds

Kanye west, Drake, Bruno Mars

50k per day

London & Birmingham

July

BRUNO MARS14.07.14

wirelessfestival.co.uk

AN EXCELLENT CHOICE OF POP ACTS, GREAT WEATHER AND SUPERB HEADLINE PERFORMANCES

DIG

ITA

L

400k likes

165 followers

200k database

INFO

RM

ATIO

NA

UD

IEN

CE

London, South East, Midlands

M42:58F

18-34 yr olds

Justin Timberlake, Ed Sheeran

80k per day

Chelmsford & Stafford

August

RUDIMENTAL08.14

vfestival.com

GLASGOW SUMMER SESSIONS. WITH DIVERSE ARTISTS PERFORMING, THE FESTIVAL HAS MASS APPEAL.

DIG

ITA

L

22k likes

17.7k followers

80k database

INFO

RM

ATIO

NA

UD

IEN

CE

Scotland

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18-30 yr olds

Kings of Leon, Eminem, Avicii

35k per day

Glasgow

August

EMINEM08.14

glasgowsummersessions

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DIG

ITA

L

<INSERT>

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INFO

RM

ATIO

NA

UD

IEN

CE

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TIESTO

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MFI

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S, 2

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EDM CROWD

FESTIVALS

DEMO

PASSIONS

AUDIENCE PROFILE

TECHNOLOGY & SOCIAL MEDIA

PRIMARY 18-24 YRS OLD (68%) // SECONDARY 25-34 (22%)49:51 FEMALE:MALE

FOUNDED IN 1998 IT CONTINUES TO DELIVER 3 DAYS OF UNRIVALLED DANCE MUSIC

DIG

ITA

L

26.2k likes

14.3k followers

190K database

INFO

RM

ATIO

NA

UD

IEN

CE

South East, North West

M51:49F

18-34 yr olds

Calvin Harris, Deadmau5

65k per day

Daresbury, Liverpool

July

STEVE ANGELLO12.07.14

creamfields.com

A CELEBRATION OF THE BEST IN ELECTRONIC AND DANCE MUSIC, PROVIDING AN EXPERIENCE LIKE NO OTHER

DIG

ITA

L

26.2k likes

14.3k followers

<INSERT FIGURE>

INFO

RM

ATIO

NA

UD

IEN

CE

London, South East, North West

M61:31f

18-30 yr olds

Tiesto, Avicii, Sub Focus

65k per day

Milton Keynes Bowl

July

EDC12.07.14

electricdaisycarnival.co.uk

GLOBAL GATHERING HAS REDEFINED THE MODEL OF DANCE FESTIVALS BY PUTTING INNOVATION AND EXPERIENCE AT THE CORE

DIG

ITA

L

217k likes

30.4k followers

150k database

INFO

RM

ATIO

NA

UD

IEN

CE

Midlands, North West, South West

M50:50F

18-34 yr olds

Skrillex, The Prodigy, Tiesto

35k per day

Stratford Upon Avon, Warwickshire

July

GG12.07.14

globalgathering.com

LILY

ALL

EN

, LAT

ITU

DE, 2

014

PROFESSIONALS / FAMILIES

FESTIVALS

DEMO

PASSIONS

AUDIENCE PROFILE

FASHION, BEAUTY, TECHNOLOGY, SOCIAL MEDIA

18-24 YRS OLD (STUDENT FOCUS)50:50 FEMALE:MALE

A PLACE THAT STIMULATES, ENTERTAINS AND EDUCATES, A PLACE WHERE ALL CHILDREN AND THEIR FAMILIES CAN COME TOGETHER AND UNITE IN THE PURSUIT OF FUN.

DIG

ITA

L

28k likes

4.2k followers

<please insert>

INFO

RM

ATIO

NA

UD

IEN

CE

London, South East

M35:65F

25-44 yr olds with children (0-10)

Peppa Pig, Postman Pat

20k per day

Hatfield, Herts

August

SCOOBY-DOO08.14

lollibopfestival.co.uk

HILLS, WOODS, A BEAUTIFUL LAKE AND EVEN IT’S OWN FLOCK OF MULTI-COLORED SHEEP, ADVENTURE AND DISCOVERY REALLY ARE TOP OF THE AGENDA FOR THIS FESTIVAL.

DIG

ITA

L

55k likes

54k followers

47k database

INFO

RM

ATIO

NA

UD

IEN

CE

London, South East

M50:50F

18-44 yr olds

The Black Keys, Damon Albarn

35k per day

Southwold, Suffolk

July

THE BLACK KEYS07.14

latitudefestival.com

A SINGLE NOTE, AN UNFORGETTABLE MOMENT. A FESTIVAL FEATURING SOME OF THE GREATEST BLUES AND SOUL ARTISTS.

DIG

ITA

L

5.7k likes

1,232k followers

<please insert>

INFO

RM

ATIO

NA

UD

IEN

CE

London, South East

M37:63F

35-54 yr olds

Van Morrison, Sheryl Crow

7k per day

Royal Albert Hall, London

October

JAMIE CULLEN10.13

bluesfest.co.uk

CALLING HAS MUSIC RIGHT AT ITS CORE. IT’S ABOUT CREATING MOMENTS THAT WILL GO DOWN IN HISTORY

DIG

ITA

L

44k likes

17.9k followers

144k database

INFO

RM

ATIO

NA

UD

IEN

CE

London, South East, Midlands

M55:45F

25-54 yr olds

Kasabian, Bruce Springsteen

50k per day

London

June

AEROSMITH06.14

callingfestival.co.uk

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L

<INSERT>

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INFO

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CE

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LIVE NATIONS ONLINE FOOTPRINT

DIGITAL

DIGITAL IS THE THREAD THROUGHOUT THE ENTIRE LIVE MUSIC EXPERIENCE.

CONCERT DISCOVERY

TICKET PURCHASE

RE-MESSAGINGLIVE EXPERIENCE

POST-SHOW

8.5MM5.8MM 4.4MM 2.3MM1.2MM

KEY STATS UUs ACROSS ALL LNE DIGITAL PLATFORMS

FESTIVAL REMARKETING COOKIE POOLS

YOUTUBE VIEWS

IN THE LNE CUSTOMER DATABASE

SOCIAL FOLLOWERS

LIVE MUSIC NATIONAL FOOTPRINT ACROSS 18 VENUES, 14 CITIES

VENUES

ENTERTAINING 5MM CUSTOMERS ACROSS 4.6K SHOWS EACH YEAR IN VENUES ACROSS THE UK.

GLASGOW (1)02 Academy Glasgow02 ABC Glasgow

NEWCASTLE (2)02 Academy Newcastle

LEEDS (3)02 Academy Leeds

MANCHESTER (4)02 Apollo Manchester

LIVERPOOL (5)02 Academy

SHEFFIELD (6)02 Academy SheffieldMotorpoint Arena

LEICESTER (7)02 Academy Leicester

BIRMINGHAM (8)02 Academy Birmingham

CARDIFF (9)Motorpoint Arena

BRISTOL (10)02 Academy Bristol

LONDON (11)02 Academy Islington02 Academy Brixton02 Academy Bush Empire

OXFORD (12)02 Academy Oxford

BOURNEMOUTH (13)02 Academy Bournemouth

SOUTHAMPTON (14)02 Academy Southampton

LO

CA

TIO

NS

DIG

ITA

L

550k likes

150k followers

450k database

INFO

RM

ATIO

NU

SE

RS

14 regional websites

M50:50F

<insert no. of visitors annually>

14 regional locations

Throughout year

8.3MM plays on O2 TV

Fat Boy Slim, Ben Howard

18-24 yr olds (approx. 60%)

SNOOPDOGG

For more information please contact us:<insertname>@livenation.co.uk

+44 203 XXX XXXX

THANK YOU!