l.l.bean’s api journey: digital commerce done right

©2016 Apigee Corp. All Rights Reserved.

Digital Commerce Done RightL.L.Bean’s API Journey


Speakers

Kris Kleva Senthil Doraiswamy Arvind Jain


Topics

• State of APIs in Retail

• L.L.Bean’s API Journey

• Apigee Commerce APIx

3


Evolution of Digital Commerce

4

1995

Online commerce Mobile Commerce

Store of the FutureSource: CB Insights, The Store of the Future1912


State of Digital Commerce in Retail Industry Today

5

* IDC, WW New Media Market Model IDC - 3Q15 Dec 2015

# RetailMeNot, “The Rise of Mobile MarketingSpend in Retail”, Mar 2016

Percentage of retail revenuedriven by digital commerce

in 2015*

Percentage of retailerswho plan to increase mobile spend in 2016#

23% 87%Percentage of retailersare in early stages of

digital maturity†

64%

† Apigee State of APIs in Retail Report, 2016

and but

6©2016 Apigee Corp. All Rights Reserved.

Challenges Facing Retail Industry

Evolutionto Online& Mobile

CustomerEngagement

MaintainMargins

Flexible Fulfillment

Data Security

Comparisonshopping,real-time product

availability

Physical, mobile,online,

social mediachannels

Onlinechannels

less profitablethan stores

Multiplepickup,

delivery,and return

options

Anticipate,detect,

prevent,and react

to incidents


Most Common APIs From 30 Leading Retailers World-Wide

7

80B700+ API requests across North America, Europe,and Latin America in 2015

APIs hosted by retail companies on the Apigee cloud


APIs Mapped to Digital Commerce Use Cases

8

Digital Commerce Use Cases


Company In Early Stages of Digital Maturity

9

Companies in early stages of their digital commerce journey typically start by implementing a set of core APIs that enable mobile apps to connect to legacy systems and web applications in a standardized way without resorting to screen scraping.

Apparel Company


Commerce APIs for Digitally Mature Company

10

Early movers have spent the time to learn and build out a broad portfolio of APIs to comprehensively address all aspects of digital commerce use cases.


Apigee Commerce APIxSenthil Doraiswamy


What is an Apigee APIx?• APIx - an API Accelerator(x)• An APIx solution template contains

– Industry specific • OpenAPI definitions • API implementation

– Tailor Made Developer Portal – API smartdocs for interactive learning– Sandbox

• Developed with Partners, Customers and Apigee’s industry knowledge• Nurtured by community contribution


APIx Build out

13

User Connected

Experience

Developer API API Team Backend

API Patterns 1

Best practices from industry, Partners and customers

Open source project3

API proxiesDeveloper PortalBaaS Sandbox schema

Evaluate APIs 2

Hosted API sandbox


APIx Offerings

14

Health APIx Identity APIx Open Banking APIx

Commerce APIx

©2016 Apigee Corp. All Rights Reserved. 15

• APIs• Products• Search• Orders• Cart• Store• More …

• Supports internal and external app access

• OAuth 2 with consent support

APIs

• Tailored Made Retail Dev. Portal

• Smart Docs with Swagger definition

• API Monetization• Developer Analytics• Easily Customizable

Developer Portal

• BaaS based sandbox• Easy upload new

sample data• Customize response

payload format

Sandbox Content

Commerce APIx


Architecture

16


Demo

17


Demo

18


Demo

19


Try Developer Portal Sandbox – opencommerce.apigee.com

20


Download APIs from github/apigee/opencommerce

21

©2016 Apigee Corp. All Rights Reserved. 22

Benchmark your APIsbit.ly/RetailBenchmark

State of APIs in Retailbit.ly/stateofAPIs

Commerce APIxapigee.com/about/solutions/commerce-apix

github.com/apigee/opencommerce

Thank you


Apigee Commerce APIx Accelerates Digital Commerce

24

1.Core digitalcommerce APIs

2.BaaS sandboxand schema

3.Developer portal


Apigee Commerce APIx APIsOAuth

Token AuthorizeProducts Product SKU List SKU

DetailCollections Collectio

nSearch

ProductOrders

List DetailCarts

Create Cart

Update Cart

DeleteCart

Cart Details

Add Cart Items

Update Cart Items

Delete Cart Items

StoreSearch Store

Store Detail 25

GET GET

GET GET GET

GET

GET

GET GET

POST PUT POST PUTDELETE GET DELET

E

GET GET

l.l.bean’s api journey: digital commerce done right

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