LivFitM A R I NContentMarketingStrategy

byTEXT::URE

visualizethefinish1) Introduce and showcase your new brand : re-establishing what makes you the best at what you do

2) Build a stronger online presence and community for your fans & followers : becoming a reliable source of information

3) Cement loyalty with existing clients & grow new business over the long term : ultimately achieving your company’s financial goals

Before any game or race, the best athletes visualize their strategy & victory from start to

the finish.  With this content marketing strategy

you will win three victories:

readyThe experience that you create for your fitness plans doesn’t have to stop once class is over. By breaking your business story down into bite sized bits of visual & textural information you can keep that experience on-going even after you’re off the clock. Served on the social network platform you already have in place, your fans & followers can learn more about what is on your menu. And the best part is that the cookie trail always leads back to you. Daily delicious reminders about what your digital address is and what you have in stock.  These programs can help your clients discover, all on their own, that what you offer can quench their thirst.  

0nyourmarkFrom the beginning of the launch of your new website, the first Content Campaign will run for a 3 month period.

Content will be distributed and supported on the internet through your website & social networks.

go TEXT::URE handles all of the research, planning, development, creation, execution, management & tracking for your Content Marketing program:

- Visual & Textural Content - Marketing Strategy- Social Network Management- Strategic Planning- Partnerships

ActivM O N D A Y

MONDAY MORNING GAME PLAN

It’s a tall order to expect our clients to know exactly what we do and where we

do it. Monday Morning schedules can help your

fans learn more about the services you provide, stay encouraged each week to show up, organize their

changing busy calendars, and offer reminders about

where to go if there are questions or changes.

ActivW E E K L Y B L O G

Letters from Summer boot Camp

There is no denying everyone’s need for simple, quick, digestible tips for achieving… well,

anything.And by popular vote – lists are it!

To reaffirm a commitment to changing your business’ ‘center of gravity’ from Facebook to your actual website – this weekly blog will post

every Monday to your website.

Written in the format of a young child who is off at summer camp – the blog will highlight 5 facts

about boot camp practices, circuit training, weight lifting, equipment and more!

Clever and compelling messaging through your social channels will redirect traffic to your website where the blog can be accessed.

GivT U E S D A Y

HELP RESTORE MARIN

Sometimes all it takes is a little planning.

By dedicating every Tuesday to ways that your company gives back to the community,

you are making a commitment to keeping that a regular part of your business.

This space will promote upcoming GIV events, facts about the charities you support and can be the information hub where your fans go to learn about more ways they can

give back too.

livLeanW E D N E S D A Y

SANS sugar summer challenge

Quick & colorful infographics with simple advice &

information will go out every

Wednesday for consistent

messaging about your commitment to a sugar-free summer

and how to do it.

livLeanO N L I N E F O R U M

Sans Sugar Summer

Links to your website can be imbedded into the livLEAN Wednesday weekly Facebook post directing fans to the live, online forum.

THE FORUM WILL HOST:- Questions & Answers

- Recipes- Facts & Tips

- Story Sharing- Community Support & Engagement

By continually redirecting fans to your website, their familiarity with your layout & brand will keep them coming back all on there own.

And it can bring new business to your doorstep!

SurvivT H R U S D A Y

Mix & Match : media & MessagingVideo can perform as much as 75% better on

Facebook than any other form of media.SURVIV ON THE GO

Thursdays are also a great time to promote your To-Go training packages by giving away

quick tips about staying fit while away.

A mix of short-form video, photo & graphics can:

- Aid in what to pack - Demonstrate how to get a workout anywhere- Remind your fans about your pre-vacation

consultations

STRETCH TO SURVIVIs there a stretch you want your clients making

a commitment to each week / month / the whole summer?

A mix of short-form video, photo & graphics can:

- Help everyone stay motivated with little reminders

- Promote why it is so important- Provide instructions on how to stretch

properly

PerspectivF R I D A Y

Quotes to liv byLet’s not forget that you

have fans and followers because people love YOU! Keep them inspired every week and offer them up a quick little slice of what is

great about you.

Every Friday will share a quote that inspires you or

one straight from your mouth!

RevivT H E W E E K E N D

BE HEREFollowing your spirit is what revives you. Where is your

favorite place to eat, swim, nap… play on the weekends? What revives you?Eat Well graphics will

set the tone for a weekend focusing on your favorite foods or restaurants. Breathe In will highlight your favorite flowers or a Pranayama exercise.

Swim Far sets the stage for your

favorite, well… local swimming hole. And on & on. The sky is

the limit!

planning collaborationdevelopment management &The Content Calendar will be a working catalog of scheduled themes, promotions, and events that will be shared as a Google Doc so that editing can be a collective effort to allow as much or as little participation as you want or your schedule allows.

WEEKLY: A weekly sit down will allow us to stay connected during the campaign

BI-MONTHLY: Content creation will be completed and scheduled for distribution two weeks out

MONTHLY: Content Calendar is completed one month prior to execution

GIV PROGRAMS: Looking ahead will allow us to incorporate as many Giv programs as you want

2+2= 10WEB SUPPORT: Activating Blog / Web Forum / E-Newsletter commitments – collaboration with web designer may be necessary. Understanding the platform that supports your website and how much or little involvement you would like from your web developer will be important.

STRATEGIC PARTNERS: Teaming up with other local businesses for events will strengthen and enliven your appeal. And co-branded messaging through additional social channels allows us to talk to a whole new audience.

With the development phase completed ahead of schedule it will allow you to:

And it will allow us to:

- produce videos / diversify media

- collaborate about weekly messaging important to you

- stay consistent

- submit programs for approval- make changes - offer suggestions as new

inspirations come up

KeepingscoreBeing able to identify Key Performing Indicators (KPI)

can help us tailor your content so that it is:

1) Properly reinforcing your brand : Is the messaging and image consistent with you and how you want to be known? Do your customers like it? 2) Sharing engaging and compelling information : Have you demonstrated that you are a thought leader in your field and a resource for fitness, food, Marin and beyond?

3) Generating leads: What is your Return On Investment (ROI)?

How many Facebook fans do you currently have?Do you know how long people are staying on your website when they come to visit?

Has anyone ever left a comment on your blog posts?

What would it mean to your business if we could gather information that would help us better understand exactly who makes up your audience, what their cyber trail is and what was it

that kept their attention?

pricePack-

WARM UP: Content creation & distribution- 5 days a week / 3

months- Facebook

aging

SPRINT: Content creation & distribution

ENDURANCE : Content creation & distribution

- 7 days a week / 3 months- Facebook – Twitter – Instagram- 1 Weekly Blog – Letters from Summer Boot Camp- Manage Online Forum – Sans Sugar Summer $1,200 a month

$750 a month

- 7 days a week / 3 months- Facebook – Twitter – Instagram- 1 Weekly Blog – Letters from Summer Boot Camp- Manage Online Forum – Sans Sugar Summer- Co-branded sponsorship programs $1,800 a month

endless circles of gratitudeTEXT::URE