lived it lecture - brant cooper - entrepreneurship 101 (2012/2013)
DESCRIPTION
Brant has worked with hundreds of entrepreneurs across the globe and is a sought after speaker, having presented at leading companies such as Qualcomm, Intuit, Capital One and Hewlett-Packard. Brant’s startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Come hear Brant tell his story. Register for Entrepreneurship 101 here: http://www.marsdd.com/event_series/entrepreneurship-101/TRANSCRIPT
You Are a Visionary.
2
NOT You Are a Visionary.
“Should I put my beer down, bro?”
“A lot of people are focused on taking over the world… I really just want to create a really cool college directory
product” -Zuck in 2005
5
Henry FordThomas EdisonSteve Jobs
Visionaries???
Flipping the Myth of the Visionary On Its Head
Lean Entrepreneurs Surf Uncertainty
The culture around you
Your company culture
Old school startup
Lean Startup
Business plan
Business model
What is Lean? • Elimination of waste in the production
and delivery of value to customer
Value Stream
• Producing a known product (mini-van) for a known consumer (soccer mom)
• Value-add activities (assemble part) • Non value-add activities (forklift parts
across warehouse)
Lean Objective • Lose waste:
– Make value-add activities more efficient – Eliminate non value-add activities (if
possible) – Must maintain value to customer
What is Lean Startup? • Don’t know value • Don’t know customer • Elimination of waste in
discovering value and customer
Lean Startup Value Stream
• If you don’t know what value, how do you know what activities are wasteful?
Lean Startup Measurement of Waste
• Validated Learning
How do you build something people need?
Those who continuously create
new value for new customers.
Winners
The Lean Entrepreneur
Customer Interaction & Segmentation
The Lean Entrepreneur
http://leanentrepreneur.co @brantcooper & @pv
Innovation Spectrum
http://leanentrepreneur.co @brantcooper & @pv
Startup Model Passionat
e
Growth Engine
Convinced
Conversion
Aware
Acquisition
Hopeful Satisfied
MVP
Intrigued Trusting
Funnel
State
Customer impact / emotion
Startup Functionality
Customer action
Action Measurement
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Thank You!
• Twitter/Facebook/LinkedIn: @brantcooper • email: [email protected] • Blog: Market By Numbers
• Book site: http://leanentrepreneur.co