liveblogging webinar for chips quinn scholars
DESCRIPTION
These are slides for a webinar on livebloggingTRANSCRIPT
Liveblogging
Steve ButtryChips Quinn Scholars webinar
Aug. 6, 2013#dfmlive
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]
Some of these slides are from Mandy Jenkins & Chris March
Why to liveblog• Immediacy• News value• Storytelling• Traffic, revenue, sponsorships• Community engagement, loyalty • Interactivity• Saving time
Gettysburg engagement• More than 1,000 uniques daily, peak of
6,462• 5 days > 2K page views, peak of 7,728• 5 days > 35K engagement minutes, peak
of 96K+
Liveblogging situations• Breaking story• Meeting• Event (festival, march, concert, trial)• Daylong (Election Day, weather)• Sporting event (can use fans, bloggers,
HS journos)• Live chat
Liveblogging prep• Get names (confirm spelling), titles in
advance (ask, get program, etc.)• Set scene, saying what you’re covering &
that you’re live-tweeting• Describe your circumstances, vantage
point: at event, watching on TV, curating tweets (Andy Carvin)
Tips, techniques• Short, frequent takes• Space isn’t an issue; engagement is• Liveblog becomes notebook for story• Consider links, polls, photos, audio, video• Tweet & Tout, feeding hashtag • Promote live & replays• OK to step away for question, video, etc.
Liveblogging issues• Accuracy (stress verification, ask
questions, seek links & documentation, correct quickly and candidly)
• Rough copy• Sports credentials, court access• Multi-tasking• Learning curve
Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
DFM ScribbleLive Accounts
• “White label” accounts distributed by cluster & Thunderdome
• Embeddable chats for every site within the cluster
Types of Live Events
Breaking News Coverage
Planned Event Coverage
Q&As
Topical Chats Around a Community
Second Screen Experiences
Live Event Options
• Auto-curated or staffed – or both• Allow readers to ask questions or
comment• Participants contribute on site, mobile
app or via Twitter• Add in photos, videos, links, polls, etc. • Pair with a livestream or Google Hangout
Scribblelive Syndication Marketplace
• https://market.scribblelive.com• Access to content from other providers• Much of it is free• Ability to localize• Reach larger audience
More ScribbleLive Training
http://bit.ly/scribblecourses•How-tos•Specialized topic sessions for sports, politics, court reporting & more•Get ideas for monetization
