little things that matter. using cultural probing to design a new invoice for play telecom

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little things that matter. using cultural probing to design a new invoice for Play Aga Szóstek (UX Plus) Marcin Piotrowski (Play)

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We have applied Cultural Probe to conduct a study about the perception of invoices for Polish Telecom: Play. In the presentation we present all elements of the probe to inspire others to put design into research tools not only into final products. It truly pays off.

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Page 1: little things that matter. using cultural probing to design a new invoice for Play Telecom

little things that matter. using cultural probing to design

a new invoice for Play

Aga Szóstek (UX Plus) Marcin Piotrowski (Play)

Page 2: little things that matter. using cultural probing to design a new invoice for Play Telecom

a better world comes with a price

Page 3: little things that matter. using cultural probing to design a new invoice for Play Telecom

respondents who care

Page 4: little things that matter. using cultural probing to design a new invoice for Play Telecom

engagement

Page 5: little things that matter. using cultural probing to design a new invoice for Play Telecom

cultural probing

Page 6: little things that matter. using cultural probing to design a new invoice for Play Telecom

Page 7: little things that matter. using cultural probing to design a new invoice for Play Telecom

przemek pomaski magda rydiger weronika siwiec

Page 8: little things that matter. using cultural probing to design a new invoice for Play Telecom

Page 9: little things that matter. using cultural probing to design a new invoice for Play Telecom

gaining insights

Page 10: little things that matter. using cultural probing to design a new invoice for Play Telecom

gaining insights

Page 11: little things that matter. using cultural probing to design a new invoice for Play Telecom

gaining insights

Page 12: little things that matter. using cultural probing to design a new invoice for Play Telecom

so... the story begins

Page 13: little things that matter. using cultural probing to design a new invoice for Play Telecom

so the story begins

Page 14: little things that matter. using cultural probing to design a new invoice for Play Telecom

so the story begins

Page 15: little things that matter. using cultural probing to design a new invoice for Play Telecom

so the story begins

Page 16: little things that matter. using cultural probing to design a new invoice for Play Telecom

Page 17: little things that matter. using cultural probing to design a new invoice for Play Telecom

Page 18: little things that matter. using cultural probing to design a new invoice for Play Telecom

Page 19: little things that matter. using cultural probing to design a new invoice for Play Telecom

Page 20: little things that matter. using cultural probing to design a new invoice for Play Telecom

hundreds of insights

Page 21: little things that matter. using cultural probing to design a new invoice for Play Telecom

engagement?

Page 22: little things that matter. using cultural probing to design a new invoice for Play Telecom

engagement hell, yeah!

Page 23: little things that matter. using cultural probing to design a new invoice for Play Telecom

a bunch of theory Fraukje Sleeswijk

Page 24: little things that matter. using cultural probing to design a new invoice for Play Telecom

what people level of knowledge

research methods

Page 25: little things that matter. using cultural probing to design a new invoice for Play Telecom

what people level of knowledge

tell think explicit interviews

research methods

Page 26: little things that matter. using cultural probing to design a new invoice for Play Telecom

what people level of knowledge

tell think

do act

explicit

observational

interviews

observations

research methods

Page 27: little things that matter. using cultural probing to design a new invoice for Play Telecom

what people level of knowledge

tell think

do act

know feel

dream

explicit

observational

subconscious latent deep

interviews

observations

generative techniques

research methods

Page 28: little things that matter. using cultural probing to design a new invoice for Play Telecom

przemek pomaski magda rydiger weronika siwiec

Page 29: little things that matter. using cultural probing to design a new invoice for Play Telecom

uxplus.pl aga szóstek

Page 30: little things that matter. using cultural probing to design a new invoice for Play Telecom

uxonline.pl marcin piotrowski

Page 31: little things that matter. using cultural probing to design a new invoice for Play Telecom

thank you

Page 32: little things that matter. using cultural probing to design a new invoice for Play Telecom

Q&A

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