listing syndication powerpoint presentation
DESCRIPTION
Listing Syndication Presentation recorded by Point2 Technologies's CEO, Saul Klein and Linda Moola, Director of MLS and Association ServicesTRANSCRIPT
Overview of Point2 Agent and Listing
Syndication
July 21, 2010
Saul Klein, CEO, Point2 TechnologiesLinda Moola, Director of MLS and
Association Services
Who is Point2?
•World Class Software Development
Company
•Established in 1996
•Major Customer – Caterpillar International
•Saul Klein, CEO of Point2
•120 Employees based in 2 offices in
Canada
Why Point2?
•Largest Providers of Websites and
Syndication Software in the Industry
•Customers in over 100 Countries
•Best Analytic Tools in the Industry
•Best Predictive Marketing Tools in the
Industry
Where do people go to shop for real estate online?
The Answer:
EVERYWHERE
If you were a Homeowner
• Yahoo
• Zillow
• Trulia
• Oodle
A Listing is a Marketing Asset
Distribution Trumps Destination
If You’re a Realtor®
• At some point your budget for
media spend will increase
• Where will you advertise??
Syndication is more than Distribution
•Analytics – Measuring the results
provided by the syndication
Partners
•Predictive Marketing – Using
Consumer Web Behavior to help you
provide better service
MLS Providing a Single Point of Entry
•Assisting Brokers and Agents by
facilitating distribution of brokers
data, at the broker’s choice
•Syndication is not IDX
With Point2, Listing Syndication is a value
added service free to all members of an MLS or Association
How does it work?1. Point2 signs Listing Syndication
agreement with an MLS or Association
2. Point2 analyzes and transforms data
feed Estimated timeframe = 2 days
3. Point2 begins working with the
Association or MLS in marketing to
their members
How does it work?4. Email communication and Syndication
Dashboards are provisioned
5. Pre-arranged date and time, listings
are syndicated
6. Leads generated are emailed to
members at no charge
7. Basic reports available in Syndication
Dashboard
Let’s take a look at the Point2 Solutions…
At rollout, each member receives a Syndication
Dashboard (at no cost)
Syndication Dashboard
374-9467-5512Comments: Interested in setting up an appointment to view this listing. Please contact me via phone.
Syndication Dashboard
Point2 Agent Account
Syndication Dashboard
Leads
Leads
Syndication Dashboard (No additional cost)
Standard First 3 months $0 $19.99/month
Professional $49.95/month
Premium $119.95/month
If you do not subscribe after your Trial Period, your Syndication Dashboard is still available at no cost.
Standard Site
Standard Site
North Texas Real Estate Information Systems (NTREIS)
Heartland MLS, Inc.
Southland Regional Association of Realtors® (SRAR)
Associations from MyFlorida Regional MLS (MFRMLS)
Monmouth County Association Realtors®
Mid America Regional Information Systems
Realcomp II Ltd. MLS of Greater Cincinnati, Inc.
RealTracs Cooperative Arkansas Realtors MLS, Inc.
Associations from Sandicor, Inc. Brooklyn Board of Realtors®
San Antonio Board of Realtors® Pensacola Association of Realtors ®
MLSListings® Victor Valley Association of Realtors®
Realtor® Association of Greater Miami and the Beaches
Saskatoon Region Association of Realtors®
Who Uses Point2?
Why Point2 (for MLS/AOR)
• Source of Revenue
• Up to 10% Revenue Share
with MLS/Association, based
on marketing participation
Point2 Wants to be your Technology
Partner• Contract
• Data Feed
• Rollout Schedule
Resources
www.ListingSyndication.com
www.Point2Agent.com
www.Point2Education.com
Questions?