listing presentation
DESCRIPTION
Michael Solovay's Listing PresentationTRANSCRIPT
LISTING PRESENTATION
PREPARED BY
MICHAEL SOLOVAY, Realtor®
Esslinger, Wooten Maxwell, Realtors®
(305) 332-4260
www.WhatsThePointOfAventura.com
INSTRUCTIONS FOR SLIDESHOW
“Discover the EWM
difference!You will love
working with me and EWM!”
Table of Contents
ABOUT YOUR AGENT.…………….…….…...…….………………1
ABOUT EWM REALTORS……….……….…..……………………..2
EWM AND RELOCATION………………..…….….…….…………..3
MARKETING: THE WEB………….…………..….….……...……….4
MARKETING LEADING RE: /PRINT; RESIDENCE.….…….……5
MARKETING: THE WEB/INT’L AFFILIATES……..……….………6
MARKETING: PRINT.………..…………………………………….....7
MARKETING: BLOGGING & SOCIAL NETWORKING……….….8
THE MARKET: FACTS & TRENDS……….………….…………….9
HOW I WORK AND YOUR PROPERTY’S VALUE…………..…10
MICHAEL SOLOVAY
• Member of the REALTOR Association of Greater Miami and the Beaches
• The Florida Association of Realtors • The National Association of Realtors • Specializes in the sale and leasing of
condominiums, townhomes and single family properties.
I graduated from the University of Florida with a Bachelor's of Science Degree in Accounting. After graduation I became a CPA and worked in Public Accounting for a large international accounting firm. I realized that I needed to make a change and decided to change professions and go into real estate. That was back in 1989. I pride myself in doing the best for my clients. I work hard to make each transaction go as smooth as possible. When you are buying or selling property in today´s real estate market, it´s important to have confidence in your real estate professional. My commitment as your local REALTOR® is to provide you with the specialized real estate service you deserve.
When you are an informed buyer or seller, you´ll make the best decisions for the most important purchase or sale in your lifetime. That´s why my goal is to keep you informed on trends in the marketplace using the latest statistics in your local area. With property values continuing to rise, real estate is a sound investment for now and for the future.
Mission Statement
• To get you where you want to go on time.
• To place you in the strongest negotiating position possible.
• To make your transaction as smooth as possible – and make this move seem easy!
Mission Statement-2
• To apply proven methods of marketing which will bring about favorable results.
• To ensure the health and safety of your family and assets during the showing process.
• To keep you informed of the market and my discovery of new market trends as they occur in our ever-changing marketplace!
• To guarantee that I will do everything within my power to bring about a favorable result and closely follow the custom marketing plan I have devised for your home.
About EWM
• Voted Best Real Estate Company in 2007 by the Miami Herald Media Company.
• Since 1964, EWM has been the door to South Florida's unique, dynamic communities. We understand the diversity of this region, which is why our offices conduct business in 13 languages.
• We also understand that real estate is a person-to-person business. That's why no matter who you speak with at EWM, the message is the same - to provide you personalized, professional, real estate services.
Experience for yourself why EWM is synonymous with personalized real estate services which began with: Anna Mae Esslinger
Dodie WootenAnd Arline Maxwell, (in the middle) our founding
ladies
Berkshire Hathaway
• “EWM is part of the Berkshire Hathaway / Home Services companies.
• In July, 2003, EWM has been bought by Warren Buffett, who said, “Price is what you pay; value is what you get.”
• EWM is a company “in good company.”
It is about a GREAT Reputation
Reputation is high on our list at EWM. Our Company President, Ron Shuffield, stated that, “My reputation is your reputation.”
Warren Buffett has been known to speak of reputation – "We can’t afford to lose reputation, not a shred of reputation. And, therefore, I ask the managers ... to judge every action they take, not just by legal standards, although that’s obviously the first test. But also by the test, what I call the newspaper test. How would they feel about any given action if they knew it was to be written up the next day in their local paper to be read by their family, by their friends, by their neighbors? Written by a smart, but kind of unfriendly reporter. And, if it passes that test, it’s okay. And I tell them that if anything is close to the lines, it’s out. And, they can always call me if they want to check something. But if they call me, there’s something wrong with it probably anyway."
The Charlie Rose Show July 10, 2006
Corporate Relationships
EWM on Top
Accomplishments
• One of the largest real estate services firms in America,
• -- With home sales of more than $3 billion in 2006.
• Our full-service firm has 700 associates and staff throughout 9 offices in Miami-Dade and Broward counties.
Full Service
• Residential and commercial real estate services• Corporate relocation• International services• Business brokerage as well as • Home mortgage, • Title closing services, and • Property insurance through their affiliated
companies --• HomeServices Financial, EWM Title, and
EWM Insurance.
Outselling the CompetitionTotal Home Sales Units
Outselling the CompetitionNetwork Affiliates - #1
Outselling the Competition - Marketshare
Leading REUS Coverage
Leading REInternational Coverage
The Relo® AdvantageOVER 200 WEBSITES THROUGHOUT!
Relo Home SearchWe Market To The World
Relo Home Search
Relo Home Search
• RELO® Home Search
• is a comprehensive home search tool, and
• enables you to search over 2 million local real estate listings in any area you are planning to relocate.
EWM.COM
EWM.com, our host website, is a point of reference to an increasing number of users who find out website easy to access and use and also provides unparalleled market trends information.
We get 70,000 visitors per month, among them 30,000 Unique Visitors who visit our website frequently. The average time on our site per user is 12 minutes and approximately 800,000 pages are viewed per month.
My Personal Website
EWMTV.com
Your listing will be posted on EWMtv.com,YouTube,EWM’s facebook page, and my facebook page.
Christie’s Great Estates
• EWM is an affiliate of Christie's Great Estates, the largest network of luxury independent real estate firms in the world and a subsidiary of Christie's International PLC, the London-based art auction company founded in 1766.
• With more than 500 offices and approximately 14,000 real estate agents in 15 countries, the affiliate members of Christie's Great Estates market the finest homes around the globe.
• Homes priced $1Million+.
Realtor.com
Realtor.com Partners
Virtual Tour
• I will arrange for 360❍ Virtual Tour for Internet or CD slideshow or both.
• Your tour will be upload to many internet sites. Sample tour:
• MLXchange• Realtor.com• Ewm.com• My website: www.whatsthepointofaventura.com
Obeo Partners
OBEO.com partners with other websites which gives your residence incredible exposure!
Obeo Stats To Be Sent To You
What is Trulia?
• What's Trulia? Trulia is a real estate search engine that helps you find homes for sale and make smarter real estate decisions in the process.
• How? By analyzing real estate information on millions of homes in Florida and nationwide as well as helping you understand hyper-local Coral Gables real estate trends.
• Refine your real estate search in Coral Gables, FL by price, number of bedrooms, bathrooms, property type (including townhouses, condominiums and single-family homes), and more.
• Use our interactive Coral Gables home price map to view real estate activity across Coral Gables ZIP codes and in other cities nearby Coral Gables. See local real estate trends, and compare your home to recently sold homes in Coral Gables and to similar homes for sale in Coral Gables, Florida.
• View our Coral Gables real estate guide to see average listing prices, sale prices and information for local school districts.
• Join Coral Gables, Florida community to get in touch with Coral Gables real estate agents, real estate brokers and other real estate sellers and buyers.
Trulia
• EWM’s listings are now live on Trulia. • You can view our listings: http://www.trulia.com/FL/Coral_Gables/• Trulia generated 306 visits to the EWM site when we were launched on
12/29/07.
Leading RE Companies
• As one of the principal owners of the The Leading Real Estate Companies of the World, EWM is a member of the nation's largest real estate referral group, comprising more than
• 700 real estate firms across North America.
• Through joint alliances with their member firms, these affiliated real estate companies provide home buying and selling services to relocating families and individuals all across the continent.
Luxury Portfolio
• EWM is also a charter member of Luxury Portfolio, a Fine Property Collection brings together the finest luxury real estate, luxury properties, and luxury homes for sale in the world.
• The companies that make up Luxury Portfolio represent more million-dollar-plus transactions than any other single real estate organization.
• The Luxury Portfolio program is the flagship luxury offering from The Leading Real Estate Companies of the World TM, the international network of independent real estate organizations representing 650 firms and 160,000 associates worldwide, of which, EWM is proud to be a member and principal owner!
• Homes over $1Million in our market area.
Luxury Portfolio
• In the two years since the launch of LuxuryPortfolio.com , traffic to the site has shown incredible and steady growth with each month. Visitors to the site numbered an all-time high of over 70,000 in November — and December is on track to top that! Several factors have influenced this growth, including site changes they’ve made that have resulted in higher rankings on search engines such as Google, Yahoo and MSN. In addition, they’ve seen a large increase from the over 200 Luxury Portfolio members including EWM Realtors who proudly promote and link to LuxuryPortfolio.com from their own websites. In fact, they have seen an almost 200% increase in traffic to the site since this time last year.
• What does all this additional traffic mean? It means that more and more consumers are recognizing LuxuryPortfolio.com as the best online destination for information on luxury properties around the world. Increased brand awareness has also been generated by their offline print advertisements in high-net-worth publications such as Departures and The Wall Street Journal, as well as through their strategic online relationships such as RealEstateJournal.com, the real estate portal for The Wall Street Journal , and their partner website RELOHomeSearch.com. In addition, all Luxury Portfolio properties will soon be listed on FrontDoor.com, HGTV’s new home search website. All properties listed on LuxuryPortfolio.com are automatically placed on these three valuable websites at no additional charge to you.
• Perhaps more important than the increased traffic, consumers aren’t just visiting the site — they’re staying! Visitors from over 150 countries spend, on average, nearly 10 minutes on the site, viewing over 30 properties per session. This means that your properties are getting valuable exposure to a wealthy global audience. Be sure to make the most of your connection to Luxury Portfolio and let your clients know this powerful marketing program is at work for them!
International Affiliates
• London Times• MayfairInternationalRealty.co
m• CountryLife.co.uk
(UniqueLiving.com)
• These are for most prices ranges over $250,000.
EWM has “all the right
stuff!”
Marketing
• Place listing in Multiple Listing Service (MLXchange).
• Place lockbox on property, if needed, or accompany agents on showings.
• Notify Top 700+ EWM agents of this new listing through Max Marketing Magic.
• Schedule property for office tour.• Place Ad in EWM’s Monthly
Open House Mailer.• Hold open house for brokers (if
homeowner would like).Click on image to visit online brochure
Property Brochure
• Prepare and place full-color property brochure in home for prospective buyers.
• E-mail brochure to buyers and area agents.
Just Listed/Sold Cards
• Just Listed and Just Sold Cards to be mailed to prospects.
SHIRLEY BARGERY, REALTOR
The Sun Sentinel
• Schedule • bi-monthly
ads in the Sun Sentinel.
The Herald
The Herald
Schedule ads in
My Blog
• I will post your listing to my blog to give it maximum exposure (SEO) on the world-wide web. EWM is a leader in the Web 2.0 environment.
• Click on image to see a sample post.
Social Networking
• Follow me on Twitter
• Be my friend on Facebook
Tools of My Trade
Facts & Trends
I will provide you with your neighborhood stats. You can also check www.ewm.com/trendx for information.
SAMPLE GRAPH
Factors Affect the Market
• Location – The single most important factor in determining the value of your home.
• Competition – Prospective buyers compare your property against competing properties.
• Timing – Property values are affected by the current real estate market. As the real estate market cannot be manipulated, a flexible. marketing plan should be developed which analyzes the current marketing conditions and individuals features of the property.
More Factors
• Condition – The condition of the property affects the price and speed of the sale.– As prospective buyers often make purchases based
on emotion, first impression are important.– Optimizing the physical appearance of your home will
maximize the buyer’s perception of value.• Price – Pricing your home properly from the
beginning is an important factor in determining the length of time it will take to sell your home.– Reviewing this CMA will assist you in determining the
best possible asking price.
The Offer
Once an offer is received, I will• Put my negotiating skills to work• Check on buyer’s financing – with
mortgage broker/banker• Discuss with you, the Seller, any
counteroffer• Discuss vendors to service repairs on your
home
Offer Accepted
Once the offer is accepted, I will• Attend inspections• Attend appraisal
• Work with the Closing Agent to make sure the agent has all the information s/he needs to complete closing paperwork
• Work with any attorneys hired and fully cooperate with same
• “Pend” the listing; entertain back-up contracts with permission of Seller
• Change status on property sign and MLXchange
• Provide Buyer with elevation certificate if he needs to secure for insurance provider – in case he has not received information from the surveyor
• Follow-up with Title Company regarding survey
After Closing
I will• Keep the relationship going• Address any after-closing needs• Address any moving needs• Address hiring cleaning company for
Seller’s convenience
Fair Market Value
• has been defined as the highest price estimated in terms of money which the property will bring when the property is exposed for sale in the open market by a willing seller, --
• allowing time to find a willing buyer, neither buyer nor seller active under compulsion, both having full knowledge of all the uses and purposes to which the property is adapted and for which it is capable of being used.
Data Explained
• In evaluating your property, I have used many tools:
• Relevant sales• Competitive listings in (active, pending,
back-up status and expireds in yours and other areas)
• Square footage• Location• Amenities• General condition of the property.
What Moves Real Estate
• There are two factors that move Real Estate:
• Exposure: As you can see from the marketing aspect of this presentation, – EXPOSURE is my job!
• Pricing: We are about to explore the relevant sales. PRICING is OUR job collectively!
Market Data
• The market data was researched from the reliable information currently available from the local Association of Realtors.®
• Local real estate firms and title companies. • It does not reflect every property of
comparable value for sale now, but it does represent a good cross section of the competitive real estate inventory and recent sales.
Estimated Value
• Please note that while none of the properties are exactly like yours, they do provide a good. reference source in a comparative market analysis.
• The estimated value given does not mean that the sale could not occur at a higher price.
• The price you ultimately receive will depend on your motivation, the motivation of the buyer and market conditions at the time offers are received.
Agenda
• Review Relevant Sales & Properties.• Discuss pricing.• Review and sign Listing Agreement and
associated documents in listing packet.• I will fill out MLS Input Sheet.• I will obtain your keys.• I will install lockbox (we will discuss showings).• I will schedule virtual tour, office caravan.