listing presentation
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This is a listing presentationTRANSCRIPT
Gene & Bobbi Hubbard 460 Westgate II Rd. Eddy, TX 76524
PREPARED FOR
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Malisa Spivey Key Real Estate Services Cell: 254.495.7735 www.MoveWithIRG.com Email: [email protected] 7 Years in business Education EPro, SFR, Leadership Training Graduate Waco Association of Realtors, NAR, TAR, Women’s Council of Realtors
MALISA SPIVEY REALTOR® Profile
There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how we work. That said, in my experience as a real estate professional, I've also found that providing the very best service is essentially about putting our clients first. This means keeping ourselves accessible, being a good listener as well as a good communicator, and responding quickly to your needs.
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Community Involvement
Meals on Wheels Texas Association of Realtors Waco Association of Realtors National Association of Realtors Lorena ISD PTA
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Testimonials
• www.MoveWithIRG.com About Us Testimonials
View all of our testimonies on line.
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My Awards & Designations
• 2011 Leadership Training Graduate
• Epro Certified • SFR (Short Sale & Foreclosure
Resource) • Real Estate On-Line Marketing
Award from Realtor.com
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Price too low and you lose the value. Price too high and you lose the buyers.
Strategically pricing your home to get it sold for the most money in the least amount of time
Asking Price vs. Selling Price
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Pricing correctly helps you strike a deal when there is more competition for your home.
Critical Weeks When Listed
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Properly priced, you will have the possibility of many more buyers competing for your property.
Pricing vs. Potential Buyers
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I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.
Over time a home that has not been sold may attract offers below market value.
Importance of Pricing
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Recent Sale Comparables A snapshot of comparable homes
sold recently in your area
• 492 ELESHA DR. I 179,000 I 174,000 I 83 DOM • 282 MESA OAK LANE I 165,000 I 165,000 I 30 DOM • 363 WESTGATE I RD. I 149,000 I 135,000 I 71 DOM
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YOUR HOME: 460 Westgate II Rd., Eddy, TX 76524
Competitive Market Analysis
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In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.
Preview of Your Home
12 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
Importance of Internet Home Search
• Almost 90% of home buyers and sellers use the internet to search for their home1
• Reach the widest audience of potential buyers
• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date
ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO
SEARCH FOR THEIR HOME
HOME BUYERS AND SELLERS - 2011
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Where Buyers Found Homes
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
• 40% of buyers found a home via the internet – up from 8% in 2001
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• 2002: Internet surpassed print ads
• 2004: More buyers found their home on internet than from signs
• 2009: The internet is THREE TIMES as powerful as signs
How Buyers Found Their Homes
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
16 For illustrative purposes. Varies by broker and region.
BUYERS WHO ARE JUST ON REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®
PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITE Best of All Worlds
I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
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REALTOR.com®
Facts That Matter
• Visitors on REALTOR.com® stay longer than on other comparable sites. They take another look at a property and really comb through the details.
• Visitors on REALTOR.com® also come back more often than on any other comparable site.
Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.
Most Viewed
comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category –
Due to rounding, charts may not add up to 100%.
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Social Networking
I will use social networking as a non-intrusive way to keep my network apprised of your listing.
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I will make yours stand out
Because REALTOR.com®
has millions of listings…
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Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.
REALTOR.com® Apps
Mobile Marketing Plan • Buyers driving through
the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
Showcase Listing Enhancements
How will I showcase your home to the most buyers?
• I will help your home rise to the top of the search, above other homes, by adding more photos.
Screen shots represent site as of publication date. Site subject to change without notice.
Showcase Listing Enhancements
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How will I showcase your home to the most buyers?
• I place my cell phone number at multiple points to increase buyer calls for your property.
Screen shots represent site as of publication date. Site subject to change without notice.
Showcase Listing Enhancements
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Close to 173 million Americans watch videos on
the internet every month1
How will I showcase your home to the most buyers?
• I will make your home stand out with a video or virtual tour.
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1 comScore, Media Metrix, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
REALTOR.com® Brings International Buyers to You
Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language.
French
Chinese
Dutch
English
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish
REALTOR.com® Brings International Buyers to You
International buyers have an easy way to contact me with questions regarding your home.
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Online Listing Performance Report
REALTOR.com® tracking report shows how many buyers are looking at your home.
Buyer Assist BY REALTOR.COM®
• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month.
• To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com® in the zip code where your home is located.
• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search.
Screen shots represent site as of publication date. Site subject to change without notice.
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CIC – Helps convert more internet buyers
24/7 Client Information Center
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Online Marketing Advantage
Showcase Listing Enhancements I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most
Featured Homes™ Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com®
Mobile Reach Your property will appear on the REALTOR.com®
mobile apps so mobile consumers can find your home
Facebook® Application I will display your property on my social media sites such as Facebook® and Twitter™
24/7 Cient Information Center My data system helps manage prospective buyers so that I never miss an inquiry, request or referral
Buyer Assist by REALTOR.com®
More people will potentially see your home helping create more demand