L I S T I N G C O N S U L T A T I O N

P R E P A R E D E X C L U S I V E L Y F O R :

The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.

MEL & MARY CHASKIN12025 SEVEN HILLS LN

CLIFTON, VA 20124

1701 Duke St Ste 100 Alexandria VAOffice: 703.755.0302| Cell: 757.561.6926

Email: Bethany@fidelispg.com | Website: www.fidelispg.com

P R E P A R E D B Y :

BETH

AN

YST

ALD

ER

Mel & Mary Chaskin12025 Seven Hills LnClifton, VA20124

Dear Mel & Mary,

Thank you for the opportunity to see your beautiful home in person! I enjoyed talking with you, and I appreciate and empathize with the challenges you’ve had in working to sell your home.

The enclosed information details my custom marketing plan for your home, as we discussed. If you have questions or would like to talk through any of these items, feel free to reach me by phone or email.

I truly believe there is a perfect buyer for your home, and that we can find that buyer together. By making a few important tactical changes to the way your home is marketed, we can get prospective buyers to visit your home in person – which is the most important step to attracting a competitive offer.

I look forward to talking with you, and would love to help you move forward into the next stage of your lives!

All the best,

Bethany Stalder

1701 Duke St Ste 100 Alexandria VAOffice: 703.755.0302| Cell: 757.561.6926

Email: Bethany@fidelispg.com | Website: www.fidelispg.com

M A R K E T I N G S T R A T E G Y

G E T T I N G T R A F F I C

• The primary goal of our marketing effort is to get potential buyers to see your home in person. This is the only way we can get feedback, and ultimately get an offer.

• We can achieve more buyer traffic using two primary methods:

• Making the home look as beautiful online as it does in person, through staging and architectural photography

• Aggressively pursuing potential buyers for the home – through open houses, by following up with agents who show the home, and advertising to potential international buyers

S T A G I N G

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

A good stager will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

The initial staging consultation is included in my services to you, and will include a detailed written plan that you can use to help present your home better to buyers.

The stager will also provide a professional home staging plan, including complete furnishing and layout design. For your unique home, we should strongly consider this option to attract more buyers.

P R O F E S S I O N A L P H O T O G R A P H Y

How your home is presented online is one of the most critical factors to attracting potential buyers.

Nearly 90% of potential buyers start their home search online, even before they have an agent. The decision as to whether or not to view a home in person begins with how your home is photographed, and how those images appear online.

For your home, an architectural photographer would be the best option. An architectural photographer will have the skills to showcase your home’s unique details and present it to modern buyers. This is included in our services to you.

A F T E R

B E F O R E

B R O K E R ’ S O P E N S & O P E N H O U S E S

Broker’s open houses and buyer’s open houses are important methods for getting feedback – which helps us know if we are perfectly pricing and marketing your home.

Broker’s open houses, done on Tuesdays, are an opportunity to get professional opinions. We personally call and invite local agents, and we plan for a fun event (including catering and gift raffles) in order to attract attendance.

Buyer’s open houses are advertised on every major home search website, such as Zillow, Trulia, and Redfin. These events are opportunities to see your home through a potential buyer’s eyes. This is marketing intelligence at its best –so that we can get the best possible offer for your home. At a minimum, we recommend at least one open house per weekend for the first month a home is listed, as this is the period of time when there will be the most interest in your home.

F O L L O W I N G U P

When it comes to selling your home, good information is critical to good marketing.

Did your home have a showing today? At Fidelis Property Group, we believe that prompt follow-up with prospective buyers is a key component to success. By calling the buyers’ agent soon after their showing, we get faster and more detailed feedback about your home.

P R O P E R T Y F L Y E R S

We create custom brochures for every home we list. Along with the professional photos, we craft a detailed description of all the amenities and benefits your home offers.

These brochures give potential buyers a sense of what it’s like to live in your home – so that the can better imagine themselves in it. Brochures are also a marketing tool that can be easily shared with other agents and mailed to prospective buyers throughout the area.

T E C H N O L O G Y D R I V E N M A R K E T I N G

• Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure.

All of our listings receive a custom video virtual tour, which we distribute via YouTube and our Facebook marketing avenues (such as agent-exclusive pages). These videos are SEO-optimized in order to drive traffic from potential buyers searching for homes using Google or Bing. They also help your home stand apart from traditional listings, by creating an emotional experience for viewers – allowing them to enjoy the home before they’ve even visited.

C U S T O M W E B S I T E

A custom website for your home is a perfect tool for showcasing additional details that will make a buyer fall in love with living there. It’s also perfect for busy international buyers, as it gives a fuller experience of the home, and provides far more information than will fit on the standard MLS description.

S O C I A L M E D I A

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Most real estate agents, and many potential buyers, search for available homes on Facebook.

When we list your home for sale, we’ll do so not only on all the major websites, but also on Facebook networks exclusive to real estate agents – so that we can guarantee maximum exposure of your home to represented buyers.

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M A R K E T S T A T I S T I C S

V A L U E O F H O M E S E A R C H W E B S I T E S

I N F O R M A T I O N S O U R C E S U S E D B Y H O M E B U Y E R S

P R I C I N G

P R I C E R I G H T –A T T R A C T B U Y E R S

• Pricing your property competitively will generate the most activity from agents and buyers.

• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

P R I C I N G M I S C O N C E P T I O N S

• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

W H A T S E L L S – P R I C E R I G H T

• To get your home sold for the most money in the least amount of time, we have to price it “in the market”.

P R I C E R I G H T –T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U

P R I C E C O M P E T I T I V E L Y –T H E F I R S T 3 0 D A Y S A R E C R I T I C A L