listen first: monitoring social media for opportunities and threats
DESCRIPTION
A short talk about monitoring social media at one of the classes by Doug Lacombe in Calgary.TRANSCRIPT
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Listen first. Monitoring the web for opportunities and threats.
source: ps1.org
Image source: whiteduck.com.au
www.zagoumenov.com
A collection of your industry blogs / bloggers
AND
Sources: Blogs
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Tools options
Get free:
+ Google Reader: http://www.google.com/reader
+ Social Mention: http://www.socialmention.com
+ WorkStreamer: http://workstreamer.com
Purchase:
+ Radian6: http://www.radian6.com
+ BuzzStream: http://www.buzzstream.com
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Best practices (1)
+ Make it a habit, listen regularly
+ You won't get it right the first time
+ But don't overdo it
+ Filter the buzz, identify triggers
+ Monitor opportunities and threats
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Best practices (2)
+ Solve problems and add value
+ The goal is to build on conversations
+ Track the result of your responses
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Steps in review
1. Understanding the types of information
2. Selecting sources
3. Selecting the tool
4. Working on your process
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Thank you!
Lists of web monitoring / social monitoring tools:
http://www.marketingpilgrim.com/2008/12/social-media-monitoring-tools.html
http://www.canadianmarketingblog.com/archives/2009/10/5_free_fantastic_social_media.html
http://www.socialmediamonitoring.ca/monitoring_tools_directory.html
http://www.murraynewlands.com/2009/07/top-10-social-media-monitoring-tools-and-social-media-monitoring-tools-review/
This presentation:
http://www.zagoumenov.com/presentations/