list your business on search engines for better local search results

© 2009 Alta Vista Business Services 603-630-1623 AltaVistaBizServices.com

Got Local?

Get Listed!


Who are we?

John and Daphne Correa of

Alta Vista Business Services We provide information about how to use

the Internet for your business marketing We also offer professional Web design,

hosting, and maintenance services, and an all-in-one Online Business Solution


What is Local Search?

40% of queries have Local intent * 5% use the city and/or state name 2% use informal terms, like neighborhoods 0.5% use zip codes”

“Today there are well over 10 billion unique searches done each month, and that's just in the United States! Of those searches,

* Local intent means the entered search criteria specifies a locale in some manner.

Source: Getlisted.org


What is Local Search?

Search engines use spiders to search for content on sites all over the WebInfo gathered from hundreds of listsThe data is then added to their databaseWhich is displayed when “users” submit matching

search terms

The search engines have a sub-feature called LOCALDisplays a map and matching listingsUsers can click the map to get details


Top Ten: Why should I list my business with search engines?

10. To compete, a business must use every edge

9. Sometimes the info that’s listed is wrong, or not even there!

8. Reach out to everyone…

7. Isn’t my Website good enough by itself?

6. Cross-linking


Top Ten: Why should I list my business with search engines?

5. Make a change and it is almost instantaneous (can Yellow Pages say that?)

4. Your best customers can leave a really great review

3. It puts the power of your business information in your hands

2. You can link to your Website, post business hours, display photos, and really personalize the listing to draw in more customers


The number one reason I should list my business with search engines?

1. It’s Free


The Big & Fab Four

The most powerful search engines on the WWW:

(Formerly Windows Live Search)


Google (maps) local maps.google.com

Google has the advantage over all local searches in that if anyone enters search information that shows local intent, Google’s results will appear at or near the top with a localized map, along with several listings that fit the search

Reviews Ability to post coupons Reports on activity to your

listing

Google advantages


Yahoo! advantages

Yahoo! (local)local.yahoo.com

Yahoo will show up in Google results too

Users can save local favorites to their own collection for easy reference


Bing advantages

Bing.com/local On the local

page, to the left users can narrow their results by common terms


How do I get listed?

Getting listed in at least the top 3 is important You need an account (it’s free) for each search

engine in order to submit details about your businessWhy? For security mostly. Not just anyone should be

able to change information about your business. Also, you can log in periodically to view reports, sign

up for more services, and update your information.


You can save hours by starting in one single place—

Getlisted.org

All in one place

Enter your business name

Enter your Zip


One place, Four listings

Your "listing score" is a number from 0-100 that approximates how effectively your business is taking advantage of free listings at the major search engines.Learn How to Improve Your Score »


How to improve your score


A little bit of time

For a Web savvy individual, this may take half an hour to one hour to achieve.

Not everyone has time, but if you can’t find someone in your organization (or your teenager) to help you out.

Alta Vista Business Services will be happy to perform the listing for these top four for your business for a modest fee.


Going the extra mile

Citysearch Citysquares Merchant circle Fave (fave.com) http://nh.partners.local.com/business/businessinfo.aspx

A few extra sites that might help boost your chance of being found on a local listing.


Got Local? Get Listed!

Thank you for attending!

list your business on search engines for better local search results

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