Lisa Hjorten's Listing Presentation

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  • ARTFULLY UNITING EXTRAORDINARY HomesWITH EXTRAORDINARY Lives

    WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINEDWere known for representing homes that embody the tapestry of varied lifestyles, distinct settings and diverse locales.

    At Sothebys, quality is intrinsic.

    WHERE THE ESSENCE OF EXTRAORDINARY IS DEFINEDWere known for representing homes that embody the tapestry of varied lifestyles, distinct settings and diverse locales.

    At Sothebys, quality is intrinsic.

    WHERE THE ESSENCE OF EXTRAORDINARY IS DEFINEDWere known for representing homes that embody the tapestry of varied lifestyles, distinct settings and diverse locales.

    At Sothebys, quality is intrinsic.

  • Its not just luxury prices we serve, its luxury service you can expect. Understanding your expectations from the beginning ensures we are always working together toward the same goal.

  • A little bit about me.A long-time Puget Sound resident and serial entrepreneur, Lisa Hjorten

    specializes in the sale of homes and investment properties in King and Snohomish Counties. Clearly her calling, Real Estate gives Lisa an outlet to

    serve others in an industry that is her true passion.After graduating from the University of Washington, Lisa began a long and successful career in the technology industry. Over the years, she ran multi-

    state sales organizations, co-founded and served as CEO of Pacific Edge Software in Kirkland, and founded the software company, Informia.

    In parallel with her technology career, Lisa bought, sold, remodeled, and developed properties for profit and pleasure. She has lived in or owned

    properties in nearly every area of King and Snohomish County. She served as her own contractor while building a 6,000 square foot home in Kirkland and later renovated a nearby cottage in to a 3,800 square foot home. Shes also developed properties into builder-ready lots including a 12-lot plat in

    Woodinville and a 6-lot plat in Bothell. Lisa recently started a Mailbox Money investment program that she believes can be an effective retirement strategy - for her clients as well as herself. Lisa currently owns and manages over a half

    dozen investment properties and is always on the hunt to add another to her portfolio.

    Lisas personal real estate ventures have endowed her with great design and project-management sensibilities and nurtured her long-standing

    relationships with home-service providers. She is a great resource for clients in need of last-minute repairs or staging services and she can identify cost-

    effective improvements that will sell a home for top dollar or turn a fixer into a dream home. Lisa believes in giving back to her community and does

    so by serving on the advisory board of the UW Foster School of Business Entrepreneurship Program. She frequently mentors student teams and

    participates as a judge and coach in business plan competitions. Lisa is also an avid supporter of Earthcorps, Haiti Babi, Kiva.org, and Homeward Pet. .

    Lisa is known for her customer service, consistent communication, depth of knowledge, and attention to detail. She works tirelessly to ensure a positive experience for all stakeholders in a transaction. It is this quest for excellence

    that creates satisfied customers, a reliable referral network, and, the greatest professional satisfaction for Lisa.

  • Our Customizable Marketing PlanThe right way to sell your home involves executing a variety of marketing strategies to showcase your property locally and globally in the finest ways possible. Excellent photography, staging, pricing and representation are the four key pillars in our marketing plan. When you list with us, well customize a plan to meet your goals and commit to sticking to it together.

    Professional photography of property to produce quality, high-resolution images. Professional filming of property for high-quality video, with aerial footage. Referral to staging and home-service professionals where applicable. High-quality brochure of property displayed in local offices and distributed to Sothebys offices

    nationally. Submission of property to the Northwest MLS. Property will receive a tasteful for-sale sign in the yard, with brochure holder and electronic key box if

    desired. Exclusive placement of property on all highly trafficked real estate sites including The Wall Street

    Journal, The New York Times and Bloomberg News. Exclusive placement of property on Marketplace Sothebys International Realty and Sothebys

    International Realty websites, both available in 18 languages with currency converters. Property featured in Sothebys offices globally via the proprietary E-Gallery video presentation. Hosted showings and open houses. Informational broadcast emails introducing property to area brokers. Informational broadcast emails to proprietary list of regional buyers. Detailed listing reports with market information, showing activity, feedback from buyers, and marketing

    statistics. Property featured on all Sothebys social media channels Facebook, Google+, LinkedIn, Twitter. Regular updates on the sales and listings of comparable homes in the area.

  • The Process Of Selling Your Home

  • We start with an in-person meeting.We want to hear your story! Knowing your motivation and goals is paramount to our success indelivering the results you desire.

  • Next, well walk through your home

    together. You can provide us

    with valuable insight about why you bought your home, which helps us market it effectively. Well discuss

    recommended actions like staging or pre-packing and well talk

    openly about your homes features and drawbacks. We know all the right

    people to get your home in great shape.

  • Then, well discuss pricing strategies for your home. Pricing your home properly from its first day on the market is critical to your success as a seller. Our extensive experience and well-researched market knowledge means we price your home correctly from the start -- saving you time and money down the road. With advanced market-tracking software and quarterly market reports, we know this market inside and out.

    We do extensive research to provide you with the most up-to-date property evaluation. Youll receive a comparative market analysis listing similar active and sold homes to help us determine the right value for your home.

  • Finally, well discuss expectations.

    We believe one of our core responsibilites as your real estate

    broker is to prepare you for the selling process and help you set reasonable

    expectations.

    Once we know what form of communication works best for you,

    well outline your expectations of us as your representative. As

    the homeowner, youll have a few responsibilities as well. Together,

    well figure out how we can work as a team to sell your home quickly and

    efficiently. We all have the same goal.

  • We want you to feel like youre our only client.Your home gets one chance to make a great first impression on the market so we spend a lot of time and effort doing market research, evaluating comparable properties in the neighborhood, and perfecting the way your home will show. Its how we do business.

  • Sometimes, we recommend interior

    design consultations. Proper staging is more crucial than

    you might think, and our years of experience tell us most homes can benefit from professional staging.

    We know your home is great. Lets make it extraordinary.

  • If we know one thing, its that professional photography is incredibly important.Thats why we employ only professional photographers to capture the essence of your home, highlighting all of its wonderful features so it sells quickly for the best possible price.

  • We may decide to do a video tour of your

    home. Custom high-definition videos can

    illuminate your propertys best features and allow buyers to really

    feel at home, even before they step inside. Fifty-eight percent of home

    buyers say they expect to see videos when looking at houses online so

    we use custom tours to highlight our properties best features. We employ a full-time videographer in-house so

    we can quickly respond with high-definition videos that capture the

    lifestyle of your home. From there, we can feature it on our website, YouTube,

    and social media channels. Sothebys International Realty has the most

    YouTube subscribers of any real estate company in the world, which garners

    thousands of views on our properties. Creating custom videos is just another service we offer that sets Marketplace

    Sothebys International Realty apart from the competition.

  • Our graphic designers are standing by to create full-color brochures, flyers, and postcards of your home.Marketplace Sothebys International Realtys professionally designed and printed brochures are a consistent point of differentiation across our network, beautifully illustrating key aspects of a property. Most people are visual in nature and having a photo-heavy brochure after they tour your home may ensure it rises to the top of their list. Our direct mail pieces are also the highest quality and can be in prospective buyers mailboxes just five days from list date.

  • We want you to feel engaged in the

    selling process. Communication is important to us

    and we want you to know whats happening every step of the way. Thats why youll automatically receive Online

    Marketing Summary Reports from us. Our online listing-distribution platform allows us to gauge interest of potential

    buyers so we can track analytics on whos looking at your home and from where theyre previewing properties.

  • Marketing your home properly takes experience and understanding.Weve got both. We know the Pacific Northwest real estate market front-to-back and believe in making informed, strategic decisions when marketing your home. We execute innovative marketing programs, delivering maximum results. By utilizing Sothebys partnerships and resources, we are uniquely positioned to present your home to a diverse, qualified client base. Always on the cutting edge of digital, social and print marketing strategies, we aim to present your home around with world with creativity and elegance.

    Let us help you sell your home... the right way.

  • Where are Washingtons

    buyers looking for homes?

    The old adage the more things change, the more they stay the same

    is true of todays buyers.

    While more reliant on technology than ever before, eighty-seven percent

    of buyers still contact a real estate agent when searching for a home.

    Eighty-eight percent of buyers search websites for real estate listings and

    while websites like Zillow and Trulia provide some useful information,

    theyre far from local and often contain errors. Fourty-eight percent of buyers

    employ mobile devices in their search. Video and social media are quickly

    becoming the most popular ways people consume content on the web

    so our virtual listings are a great way to get a feel for a property before ever

    stepping inside.

  • Placement across the internet is paramount when it comes to selling your property. Once your home is listed with Marketplace Sothebys Realty, its details, specs and photos are disseminated to more than 40,000 web, video, social media, and mobile applications and sites across the world. Sothebys International Realty has exclusive relationships with highly trafficked real estate sites including the The New York Times, The Wall Street Journal, and Bloomberg News, where theyre viewed an astounding 90 million times annually. Additionally, our listings are featured on the revolutionary SothebysRealty.com, which receives 60 million page views annually, 45% of which are from outside the United States.

  • MarketplaceSothebysRealty.com

    Our custom-designed

    website is the perfect place for us

    to professionally market your house.

    Its where well highlight your propertys assets, show off large

    high-resolution photos, and give buyers all the information they need.

    Weve spared no expense making it the best of its kind. Our website is

    available in 18 different languages with currency converters, and the photo-tours have audio available in 5 languages. As a great bonus,

    MarketplaceSothebysRealty.coms featured listings are seen on 720

    Sothebys International Realty office websites worldwide.

  • The popular Marketplace Matters blog helps draw people to our website where they can view your home.Potential buyers follow our blog to learn about Pacific Northwest real estate, find answers to common transactional questions, and get inside information on the newest properties on the market. Its a great tool for getting your home noticed.

  • Our popular social media channels

    are another way we market your

    property. Weve worked hard to build an engaged

    audience on Facebook, Twitter, Google+, Instagram, Pinterest, Houzz,

    Youtube, and LinkedIn. Viewers look forward to learning more about the

    homes we represent. Worldwide, 1 in 6 minutes spent online is spent

    on Facebook, and more than half of all adults are on social media daily.

    Our in-house marketing presence connects your home to local and

    global communities across multiple channels.

  • We feed your home directly into the inbox of qualified buyers in our region.We create and share e-mail marketing to our large sphere of contacts. Filled with spectacular photography and engaging descriptions, our e-mails are dynamic presentations. We use advanced analytics to see who opened and read the e-mails, clicked on links, and more.

  • We connect the dots between local, global ... and you.

    Marketplace Sothebys International Realty is owned by the Shriner family, who has owned brokerages since

    1959. With decades of experience and thousands of connections, this is a great team to have on your

    side as you sell your home.

    Sothebys has been renowned as a marketer of the worlds most valuable possessions for the past 270 years. Keeping with this reputation, Sothebys

    International Realty is a global leader in representation of distinctive real estate. Marketplace Sothebys

    International Realty is synonymous with quality and service. What this means to you is that by working with

    us, youll recieve the best service in the business.

    Were an esteemed group of brokers who are extensively trained in this market, with intimate knowledge of the properties in your community.

    With Marketplace Sothebys International Realty youll enjoy the advantages of a well-connected local

    brokerage with the reach of an international firm. Professional, honest, and discreet, well give you the

    service you deserve.

  • Lisa HjortenLisa.Hjorten@SothebysRealty.com

    LisaHjorten.MarketplaceSothebysRealty.com425.591.7330