Personal BrandingWith

“Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people

think of you.”Peter Montoya

Personal Brand Expert

A Brand is NOT ...

• A product or service• A logo – this is a symbol of the brand• A corporate identity (ie - brochures,

stationery etc.)

They reflect the brand.

A Brand IS ...• A person’s gut feeling about

your product, service or company.

Most of your customers should react similarly.

Your brand should be clear, defined and invoke strong

emotions.

This is Your Brand.

Everything you do and say impacts people’s perceptions of

you.

Why Branding Yourself?Branding yourself is not about getting an employer to choose you over your competition.

It is about getting the employer to see you as the only solution to their

problem

• Be Focused• Find Your Voice• Discover Your Niche• Become Well Known• Be True to Who You Are• Be Who You Want

5 Steps to Brand Success

You Are a Five Point Star1. Your Name

2. Unique Specialty5. Your Performance

3. Tag Line4. Key Visuals

• Consistent. Consistent. Consistent.

• Incorporate your elevator speech into everything you do – social media, e-mail, brochures, networking, business cards ... etc.

• Make your elevator speech part of your brand.

A product is consumed and a

Brand is sought afterThirza Dixon

Personal Marketer

Brand positioning requires consistent communication

and adaptation to changing marketplace

What Can You Control?

• Everything You do • Everything You say• How You feel • How You react to

things

• Visually – what another person “sees”• Verbally – what another person “hears”• Behaviorally – what another person

“observes”

Once a perception is formed, it becomes part of your Personal

and Professional Reputation

The 12 x 12 x 12 Rule

• How do you look 12 feet away?• How do you look 12 inches

away?• What are the first 12 words out

of your mouth?

The 3 x E RuleEXTRACT – Unearth your unique promise of value. Learn what is compelling about you.

EXPRESS – Build a communication plan to express your brand.

EXUDE – Manage your brand environment.

“People are like diamonds, they have a basic market value, but

it is only after they have been polished,

that the World will pay their real value….”

William Thourlby