linking and informing latino communities
DESCRIPTION
Linking and Informing Latino Communities. www.accesohispano.org Maite Arce, Executive Director Tel. 202-510-1473 [email protected]. Hispanic Access Foundation Model. Information Dissemination. Specialized Referrals. Monitoring & Evaluation. - PowerPoint PPT PresentationTRANSCRIPT
Linking and Informing Latino Communities
www.accesohispano.org Maite Arce, Executive Director Tel. 202-510-1473 [email protected]
Information Dissemination
Specialized Referrals
Monitoring & Evaluation
Service Provision
The mission of the Hispanic Access Foundation is to inform, connect and empower people by providing them information and access to services and public
programs related to education, health, science, technology, civic participation, environment, energy, cultural enrichment, and the arts.
Hispanic Access Foundation Model
HISPANIC ACCESSFoundation
HISPANIC ACCESSFoundation
HISPANIC ACCESS GRASSROOTS COMMUNICATIONS NETWORK
HAF
Linea de Ayuda Offers support to
local leaders
CLIENT’s MESSAGE
2,085 Hispanic-servicing parishes serving 2.6 million Hispanics in
mass every Sunday
18,000 Hispanic-serving churches serving 1.5 million Hispanics
every Sunday
Catholic Faith-Based Network Evangelical Faith-Based Network
Faith-Based Network
Trusted Faith and Community Leaders
In keeping with SRF’s mission, Acceso Hispano also organizes activities at
the community level to reach the people who most need confidential,
bilingual support services. These activities include fairs, town hall
meetings, focus groups, and provider / community meetings.
Acceso Hispano serves Hispanic communities across the United States,
independent of where they live. Our hotline services, radio programming, and electronic media are available to everyone—including
native Spanish speakers, English-only speakers, recent arrivals to the U.S. or
Hispanic families who have been here for generations.
Evangelical Faith-Based Network
U.S. Catholic Conference of Bishops (USCCB)
National Catholic Association of Diocesan Directors for Hispanic Ministry
(NACDDHM),
Asociación Nacional de Sacerdotes Hispanos (ANSH)
ARCH/DIOCESE
Catholic Faith-Based Network
2,085 HISPANIC-SERVICING PARISHES SERVING 2.6 MILLION HISPANICS IN MASS EVERY SUNDAY
National Coalition of Latino Clergy and Christian Leaders (CONLAMIC),
Alianza de Ministerios Evangelicos Nacionales (AMEN)
City-wide Hispanic Pastors Associations
18,000 HISPANIC-SERVING CHURCHES SERVING 1.5 MILLION HISPANICS EVERY SUNDAY
Our I&R Specialists refer callers to services found in our database of over 17,500 pre-screened Hispanic-serving providers throughout the country. Services in our database range from health clinics to boys & girls clubs, to small business advisors
and lawyers.
Acceso Hispano Network of Hispanic-Serving Providers by State
State
# of Service
ProvidersAK 43AL 161AR 74AZ 349BC 12CA 3754CO 348CT 191DC 573DE 31FL 781FM 1FS 1GA 341GU 4HI 43IA 98ID 60IL 645IN 136KS 75KY 78LA 81MA 285MD 325ME 65MH 2MI 221MN 142MO 132MS 116MT 44NC 220ND 19NE 36NH 52NJ 280NM 492NV 73NY 917OH 189OK 92OR 206PA 390PR 74PW 1RI 50SC 1174SD 38TN 146TX 1911UT 60VA 305VI 5VT 30WA 1132WI 299WV 122WY 25
Total 17,550
HCN Radio Coverage by StateState
Number of
Affiliate Stations
AK 1AL 2AZ 16CA 60CO 9CT 3DC 5DE 3FL 24GA 6HI 1IA 1ID 3IL 8IN 1KS 4LA 1MA 5MI 1MN 1NC 5NE 2NM 2NV 3NY 4OH 2OK 2OR 3PA 4PR 7SC 6TN 7TX 32UT 2VA 4WA 13
Total 253
Daily radio capsules and live talk-radio programs on over 200 affiliate stations, covering more than 90% of the total U.S.
Hispanic market.
Hispanic Communications Network™(HCN) engages Latinos
across the United States with customized, fully-integrated media
campaigns that blend dynamic television, radio, print and internet
elements.
HCN enables clients to communicate directly with America’s booming Latino
community, crafting compelling messages and delivering them via
our unmatched network of traditional and new media outlets.
These include:
DTV Acceso Hispano Education and Outreach Initiative
El Cancer Nos Afecta A Todos – Cancer Affects Everyone
2008/2010 Acceso Hispano Grassroots Initiatives
Pago de Impuestos - Un Camino a la Integración
HISPANIC ACCESSFoundation
NSF/ Acceso Hispano InitiativesConCiencia Newswire
Provide Hispanic media with an ongoing source of high-quality science, technology, environment and health news.
Enhance the ability of local Spanish-language outlets to provide vital science, health and environmental content.
Help increase science literacy and Latino representation in the fields of medicine, science and engineering.
NSF/ Acceso Hispano InitiativesCelebra la Ciencia & La Pagina de la Familia
Celebra la Ciencia’s mission is to encourage Hispanic children and families to become involved in science and health programs through the use of media and immediate engagement in hands-on learning.
Celebra la Ciencia (CLC) establishes working relationships and collaborations between local museums, community organizations, businesses, schools, colleges and universities, and the media.Together, these groups provide access to informal science activities through hands-on family science exhibits and demonstrations at local festivals, and provide information about career opportunities in science, technology, and biomedical research.
NSF/ Acceso Hispano InitiativesSciGirls
To meet the dramatic changes in U.S. demographics and the need for more woman scientists and engineers, the project has expanded programming into Latino communities nationwide via the SciGirls en Espanol initiative working in collaboration with the Self Reliance Foundation. SciGirls en Espanol provides Spanish-language print and video resources, leader training, and grants to nine existing Latina-serving organizations to help encourage greater engagement in STEM.
Las Vegas, NVPonce, PR
San Juan , PR
Chicago, IL
DTV Outreach Centers & Mobile Help Clinics
Los Angeles, CA13 full service walk-in help centers24 mobile help clinics
Puerto Rico
• 312 masses/services, 161,200 church members exposed to our message via pastor/priest pulpit• 6.000 hands-on demonstrations• 16 faith based partners• 2 large Latino supermarket partners
DTV Acceso Hispano Education and Outreach Initiative
Earned media outreach – live on site interviews
conducted by FOX, CBS, Univision, La Opinion,
TeleOro, Entravision, which generated over 1,200 calls
to our national hotline within the 8 week period.
Hands On Demonstrations & Outreach
Puerto Rico
Our Lady of Peace – San Fernando
Los Angeles
5 week campaign components:• paid/earned media campaign• spokesperson media tour• grassroots promotion/information distribution• community workshops• Toll-free helpline
Partners: Catholic and Evangelical Churches, Latino Supermarket Chain, Mexican Consulate, and a network of 64 clinics/hospitals.
Outcomes:• 8,000 people received person-to-person
information and referrals• Media impressions• 465 people participate in 1 hour workshops• 2,831 visited supermarket booths• 4,538 flyers, brochures, collaterals distributed• m250 callers referred to local clinics for screenings
El Cancer Nos Afecta A Todos – Cancer Affects Everyone
www.accesohispano.org Maite Arce, Executive Director Tel. 202-510-1473 [email protected]