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Page 1: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 2: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

LinkedIn Twitter Expert

Page 3: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 4: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 5: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 6: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 7: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 8: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 9: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 10: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 11: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 12: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 13: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 14: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 15: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 16: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

De vergelijkingssite van de wereld

Page 17: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

X 30 = approx. 1.300.000 accounts

X 30 = approx. 2.300.000 impressions

Page 18: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 19: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 20: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 21: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 22: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 23: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 24: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 25: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 26: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 27: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

• EXCLUDE

• ?

• GEO target

• LANG:NL

Page 28: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 29: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 30: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

Generation Wake

Page 31: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

Generation Wake

• 2011

• Awareness-raising campaign

• GOAL: Promote a resource-efficient Europe

• KEY MESSAGE:

‘Consume differently,

and think before you choose’

Page 32: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

Generation Wake

• www.generationawake.eu

• FACEBOOK.com/GenerationAwake

• YOUTUBE.com/GenerationAwake

Page 33: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 34: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 35: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 36: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 37: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there
Page 38: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there

•NEXT STEP?

• GOALS?

• PLAN?

START !

Page 39: LinkedIn Twitter Expert - European Commissionec.europa.eu/environment/archives/greenweek2014/...Gary Hayes' SOCIAL MEDIA COUNTS Jan 2011 iPad social In the last year plus 44 there