LinkedIn for Job-Seekers: Advanced Tips & Tricks Dayna Mathews, Career & Personal Branding Strategist

LinkedIn: Dayna M. Mathews Twitter: @KickAssCareer Daynamariecoaching.com

On Today’s Docket♥Why LinkedIn?

♥Where to Start: The Profile

♥Publishing/Blogging/Posting

♥Recommendations/Skills & Expertise Endorsements

♥Job-Search & Connecting Tips

Joined the 350M+ others yet? Now’s the time!

To Upgrade or Not to Upgrade?

Create a Stellar Profile♥100% complete is key (Summary, Experience,

Education, Volunteer, Skills, Projects)

♥Goal All-Star Profile Status

♥Interesting, Engaging, Informative, & Impressive

♥Branded to match YOUR personality and style – 1st person language

♥Naked is not pretty (on LinkedIn )

Look at Jobs of Interest to Find Keywords & Phrases

♥ Do this BEFORE starting to apply

♥ Look at multiple related jobs of interest

♥ Write down the skills/competencies/personality/qualifications they are looking for

♥ Be sure to include them in your profile as often as possible

Look at others’ profiles and learn

♥ Look at what successful people in your field are doing and model them

♥(Consider changing privacy settings when doing so)

♥ Pay attention to list of skills & expertise to see what you may be missing

♥ What does their headline say?

♥ What do they have that you don’t?

Stand-out Photo, Headline, & Personalized URL

Beef Up Your Headline ♥ DO NOT put “Unemployed” or “Searching” up

there!

♥ Use relevant industry-specific keywords/skills

♥ Get creative – think what will be interesting to others?

♥ Look at what other folks in your field are using

♥ Add symbols

Your Background Photo

♥ Create your photo using Canva.com – size= 1400 x 425♥ Think about your brand – colors, quotes, website, etc

Create a Killer, Keyword Heavy Summary

♥ Tell us your story!

♥Tell us your WHY – and let us feel it!

♥ Give a list of what you do BEST

♥ Make it interesting and engaging

♥ Call us to action!

Experience & Media

What Media Looks Like

Skills & Endorsements

♥ You can add up to 50 skills (soft & hard skills)

♥ These skills should match those you researched

♥ Connections can endorse you

♥More endorsements = higher cred factor

Projects & Volunteer Experience

Recommendations

Can ONLY ask people you are already connected to! Aim for 5 to 10

Connect, Connect, Connect (Appropriately)♥Press “Connections” in menu bar to add email

contacts

♥ Invite co-workers, supervisors, friends, family, etc

♥ Successful people in your field of interest

♥ ALWAYS personalize your connection request

♥ Aim for at least 350-500 QUALITY connections

Personalized Request Example

Sharing Updates = Staying Visible – 3x/week

Publishing/Blogging

Why Publish?

♥Showcase your expertise

♥Tell people what you know that they don’t

♥Gain followers & connections

♥Promote your personal website/other content

♥Gain more credibility among your connections

Publishing/Blogging

Join & Engage In Industry-Related & Job-Search Groups • Career Connectors

• Phoenix Jobs – A PleaseCheckIn Community

• Cutting Edge Career & Job Search Advice

• Job Leads with the Best Companies in Arizona by BestCompaniesAZ

• Arizona Jobs

• Localwork.com

Follow Companies of Interest & Connect

Follow Thought Leaders in Your Industry share relevant posts

Set Up Job Alerts & Download the App♥ Similar to job board email alerts

♥ Get immediate updates for jobs of interest

♥ Be sure to make sure you are a fit before sending your application

♥ Apply immediately for best results

♥ Customize your experience

Use Advanced Search

Ask For Help/Advice/Introductions (Appropriately) ♥ Think strategically “If I

were this person, what would make ME want to write back and help?”

♥ Greeting, introduction and rapport building is first.

♥ Make sure you’re clear on HOW this person can help you

♥ Keep it simple

Recap• Look at jobs of interest for

keywords• Your photo matters • Beef up your headline• Personalize your URL• Skills & Endorsements• Highlight your portfolio• Connect, connect, connect

• Look at others’ profiles • Join related groups• Follow companies of

interest• Follow thought leaders• Set up job alerts &

download app • Use advanced search

functions• Ask for help

Thank You!!Want more of me?

Connect with me on LinkedIn, Twitter @KickAssCareer, & Facebook – Dayna Marie Coaching

Instagram: @daynamariecoaching

Visit www.daynamariecoaching.com for more info FREE 15-minute consultations