THE POWER OF SOCIAL MEDIA IN YOUR JOB SEARCH STRATEGY

Irene Francesca Castillo May 17, 2011http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA

Notice and DisclosureThe following presentation is a pay forward community service for the 50+ Employment Expo, JCA, Rockville, Md. It is based on my own positive experience using LinkedIn. I am not receiving any compensation in any way from LinkedIn or the products that were copied here. I used my own profile as an example to avoid any privacy issues.

A Connector to Multiple Groups through the World

YOU

LinkedIn has 101+ million members in 200 countries – The Sky is the Limit.

• Today’s presentation will cover:• What LinkedIn Can do for You• Build your profile• Join groups• Post a discussion • Share your expertise by answering questions • Follow a company to learn about new jobs• Use the most common LinkedIn Tools to create

your social media presence

• Use your profile to have a presence in the Web

• Connect to Worldwide Groups to increase your network outreach

• Market your expertise by providing relevant answers in discussion groups

• Share your knowledge and provide advice

• Establish your BRAND• Be sensitive to cultural

differences

In a Flat World – There are no barriers. Your competition is the WORLD. Be always aware of your global competitive Advantage.

• How to get started:– Create an account – It is free – www.LinkedIn.com– Build your profile

• Professional picture - This is not Facebook• Your name - Your Brand• Jobs: Present and Past• Education• Recommendations• Websites• Twitter• Public Profile – Your Very Own URL

*The Following Slides Will Provide

• Sample of a LinkedIn Profile and its different components

• Groups• Discussions• Connections• Your Worldwide Network Connections and

statistics of your connections• Company you follow

*To avoid any privacy issues my own profile is being used

Profile and Its Different Components – Part 1

Profile and Its Different Components – Part 2

Groups – Your Own Groups

Group Discussions

Your Connections

Your Worldwide Network Connections and Statistics

If you are interested in a Company, Follow it and Get the Scoop…

- TOOLS I USE

• Box– You can upload work samples

• SlideShare– You can upload your PowerPoint presentations

• Reading List– Books you read and recommend

• Polls – Your own survey• Events - Conferences, meeting you will attend

Other LinkedIn Tools

LinkedIn Learning Center

http://learn.linkedin.com/http://learn.linkedin.com/new-users/

LinkedIn Bloghttp://blog.linkedin.com

LinkedIn Webinars

LinkedIn 101: The basics of LinkedIn: Your Profile, Joining Groups, Settings, Search and more on Wednesdays at 1 pm CST

LinkedIn Premium account is a fee based LinkedIn Subscription. Tuesdays at 1 pm CST

How LinkedIn will fire up your career - CNN Money.com - http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune/

Summary

• Create your account• Build your profile• Share and market your

expertise• Brand yourself• Give before you receive• Use all the LinkedIn Free

Tools to Optimize your Profile

• Blog and Twit with one click in your Home Page

Use Social Media Daily

Irene Francesca CastilloCastillo Global Consulting

http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA

Thank you. Have a great Summer!