linkedin: student edition - · pdf filewhat is linkedin? linkedin is the world’s largest...
TRANSCRIPT
Shannon Burke
Customer Success Manager at
LinkedIn: Student Edition
Brittney Bentley
Relationship Manager at LinkedIn
What is LinkedIn? LinkedIn is the world’s largest
professional social network
433M
Members Jobs
6.5M
Professional Workforce
80%
Recruiters Use
LinkedIn To Source
94%
© 2016 LinkedIn Corporation. All Rights Reserved. |
3
Why do people use LinkedIn?
CONNECT STAY INFORMED GET HIRED
© 2016 LinkedIn Corporation. All Rights Reserved. |
4
Build Your Profile
Engage on the Network
Increase Your Connections and
Professional Network
Process to Leverage LinkedIn
© 2016 LinkedIn Corporation. All Rights Reserved. |
Build a great profile
5
6
Add a
professional photo
1
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing © 2016 LinkedIn Corporation. All Rights Reserved. |
7
Choosing a Professional Photo
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8
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
© 2016 LinkedIn Corporation. All Rights Reserved. |
9
Summary: An Elevator Pitch 3
What do you care about? What do you add to
your team? What makes you stand out? What
does your experience bring to the table?
Recommend 40 words or more
Include keywords – not buzzwords
Your Value Your
Personality Your Personal
Pitch Your Passion
© 2016 LinkedIn Corporation. All Rights Reserved. |
10
Experience: tell a story and build rapport 4
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
• Emphasize scope, scale and impact
• Highlight accomplishments & wins
• Allow strengths and values to shine
• Include Internships
• Increase discoverability with keywords
• Make it interactive with rich media
© 2016 LinkedIn Corporation. All Rights Reserved. |
11
Rich media: give them a reason to interact!
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12
Include Volunteer
Experience & Causes
you support
5
More profile views than
those without
6x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing © 2016 LinkedIn Corporation. All Rights Reserved. |
13
Include
Recommendations
7
Try to find Teachers, previous
employers or people you have done
business with to speak to your
professional experience.
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
© 2016 LinkedIn Corporation. All Rights Reserved. |
6
14
Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
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7
Step 2: Leverage
15
16
Follow Companies & Visit Their Career Pages: Learn
about their culture, company and open jobs
© 2016 LinkedIn Corporation. All Rights Reserved. |
17
Find and
join Groups
Participate in discussions related
to your Career Path, Interact with
Students & Alumni
© 2016 LinkedIn Corporation. All Rights Reserved. |
18 © 2016 LinkedIn Corporation. All Rights Reserved. |
Pulse: learn about industries and fields that matter to you
19
LinkedIn’s Veterans Initiative
•Free 1 Year Subscription
•Free Lynda Courses
•Tips and Advice
•Companies that are hiring
Veterans
•https://veterans.linkedin.com/
© 2016 LinkedIn Corporation. All Rights Reserved. |
20
Student Learning Center
© 2016 LinkedIn Corporation. All Rights Reserved. |
•Student Job Hunting Handbook
•Tips and Advice
•How To’s i.e. Building a Student
Profile, Network, Personal
Brand
•Alumni Tool
• https://university.linkedin.com/linkedin-for-students
21 © 2016 LinkedIn Corporation. All Rights Reserved. |
Understand What You Can Do With Your Major
See what kind of jobs you can
get with your major and Alumni
career trends
Step 3: Engage
22
23
Actively Search for Jobs by Title, Location, Company etc.
We make it easy to
see just the jobs
that are open to
students
© 2016 LinkedIn Corporation. All Rights Reserved. |
24
LinkedIn Jobs: Let Recruiters Know You Are Interested
© 2016 LinkedIn Corporation. All Rights Reserved. |
LinkedIn Serves You
Relevant Jobs Based on
Your Profile – That’s Why It’s
Important to Focus On
Building It Out!
LinkedIn now let’s you share
with Recruiters that you are
open to new opportunities!
Helping you grow and engage your network
25
Sharing updates vs. publishing posts
Share links, jobs, articles,
images, quotes or anything
else your followers might
be interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING
© 2016 LinkedIn Corporation. All Rights Reserved. |
26
Develop Your Network: Connect & InMail
Personalize your message
© 2016 LinkedIn Corporation. All Rights Reserved. |
Next Steps
27
• Build out your profile
• Visit Student Center for tips & advice
• Research Industries & Career Options
• Identify Employers of Choice
• Join Groups
• Share Content
• Apply to Jobs
• InMail & Connect to grow your network
• Get Hired!!
©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved.