Jennifer Rhodes, M.A., N.C.C., G.C.D.F.ASU Career Services
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45 mins.
LinkedIn
Why LinkedIn?
Creating Effective Profile
Networking
Maintaining/Optimizing LinkedIn Usage
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*Ask how many students know what LinkedIn is and have a LinkedIn profile.
why LinkedIn?• “Turn relationships into opportunities”• Build professional network and brand
online• Obtain information on professionals,
industries, and companies
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Discussion points: Meet people you would never meet otherwise *Companies and employers DO Google their candidates! Provides a platform for professional online presence (take some focus off of FB). *Prepare for the “what-ifs”-Approx. 80 % of positions are never even posted! *Read and share business-related information and articles. *Find professionals for potential informational interviews. *Learn about products and services through “Company Profiles.” *Meet your interviewers before the interview—or meet conference attendees before a conference! *Provides you with an interactive business card.
LinkedIn facts• 300 million plus members worldwide
100 million users in U.S.
67% of users outside of U.S.
• Monthly average time user spends on LinkedIn= 17
minutes
• 13% use LinkedIn at least once a day
Source: 25 Facts You Really Should Know About LinkedIn (Ethel Agelatou, April 24, 2014).
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*Discuss importance of utilizing LinkedIn DAILY if actively job seeking.
building an effective linkedIn profile
• Create informative headline• Display appropriate photo• Develop professional summary
statement• Download copy of resume/cv• Utilize keywords in “Specialties”
section• Update status at least once a week
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Refer to “Building a Great Student Profile” Hand-Out Craft an informative profile headline—”Slogan” for your professional brand. Look to others for examples. Pick an appropriate photo—Headshot of you alone. Be aware of upper box on profile—put Industry in which you want to work and Location can be used for where you want to work. This way, these criteria will come up in searches conducted by employers. Show off your education—Info about all institutions you have attended. Include study abroad. Mention strong GPA and/or honors you have won. Develop a professional summary—Spend some time on this! Discuss goals and qualifications. Short blocks of text or bullets. IN FIRST PERSON! LinkedIn CEO Reid Hoffman’s career strategy advice—fill in the blank “A Company Hires Me Over Other Professionals Because….” Also—may want to find a description of the type of work that you do, put it into a sight like Tag Crowd, identify key words, and make sure that they are listed in your summary. Fill “Specialties” with keywords—Include key words and phrases that a hiring manager might type into a search engine to find someone like you. Look in job listings from positions of interest to find what to highlight. Update your status weekly—Top discussion of the week! Tell others about events you’ve gone to, articles you want to share. Show your connectedness with badges—Group badges are a good way to show your desire to connect with others in which you have something in common. Collect diverse recommendations—At least one recommendation for each position held is suggested goal. You may obtain recommendations from supervisors, colleagues, mentors, etc. Claim your unique LinkedIn URL—To increase the professional results that appear when people type your name into a search engine, set your LinkedIn profile to “public” and claim a unique URL. Share your work—Add examples of your writing, design work, etc. Through “Applications,” you can share a PowerPoint.
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building an effective linkedin profile
• Seek out and utilize LinkedIn Groups• Solicit recommendations• Claim your LinkedIn URL• Include links to your work• Manage your settings• Indicate skills and experience• Optional sections—Projects, Honors,
Awards
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Refer to “Building a Great Student Profile” Hand-Out Craft an informative profile headline—”Slogan” for your professional brand. Look to others for examples. Pick an appropriate photo—Headshot of you alone. Be aware of upper box on profile—put Industry in which you want to work and Location can be used for where you want to work. This way, these criteria will come up in searches conducted by employers. Show off your education—Info about all institutions you have attended. Include study abroad. Mention strong GPA and/or honors you have won. Develop a professional summary—Spend some time on this! Discuss goals and qualifications. Short blocks of text or bullets. IN FIRST PERSON! Fill “Specialties” with keywords—Include key words and phrases that a hiring manager might type into a search engine to find someone like you. Look in job listings from positions of interest to find what to highlight. Update your status weekly—Top discussion of the week! Tell others about events you’ve gone to, articles you want to share. Show your connectedness with badges—Group badges are a good way to show your desire to connect with others in which you have something in common. Collect diverse recommendations—At least one recommendation for each position held is suggested goal. You may obtain recommendations from supervisors, colleagues, mentors, etc. Claim your unique LinkedIn URL—To increase the professional results that appear when people type your name into a search engine, set your LinkedIn profile to “public” and claim a unique URL. Share your work—Add examples of your writing, design work, etc. Through “Applications,” you can share a PowerPoint.
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professional networking using linkedin
• Decide on “policy” for accepting requests
• Add LinkedIn URL to your e-mail signature and/or resume/cv
• Join relevant groups and/or build own groups
• Follow companies and subscribe to channels
• Blog on site and/or add your blog
• Build your network– Personalize messages– Connect through common groups
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*Mention blog.linkedin.com *Go To Site!!
optimizing LinkedIn• share ideas / solve problems with those in field
• seek out talent
• prepare for “what-if”/explore career paths
• promote events/products to targeted audiences
• discover new groups and influencers to stay current
in field
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*Discuss importance of utilizing LinkedIn DAILY if actively job seeking.
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maintaining presence using 15 minutes/day
Monday
• Five-minute scan of feed
• If actively job seeking, spend 10 minutes searching for jobs
• If not actively seeking, spend 10 minutes either looking for new groups to join or growing network utilizing “People You May Know” feature
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**Pay special attention to LinkedIn channel and Influencer posts. If an article interests you, skim it and “like” to acknowledge person who posted it. **Recent study by Bright.com reported that Monday is the best day to look for a job. Many jobs allow you to apply using LinkedIn profile.
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maintaining presence using 15 minutes/day
Tuesday
• Five-minute scan of feed
• Spend five minutes visiting top LinkedIn Groups—comment or start discussion
• Spend last five minutes clearing Inbox
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**Feed—Comment on the status updates of a few of your connections. Simple” congratulations” for a job change/anniversary works. **Groups—Post some thoughts on a featured discussion or do a search on your area of interest and comment on a discussion related to that topic. You can also start a discussion yourself.
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maintaining presence using 15 minutes/day
Wednesday
• Five-minute scan of feed—share own status update
• Spend 10 minutes expanding network using Alumni feature
• Spend last five minutes clearing Inbox
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**Feed—share own status update. Share an article or promote an event. Share your own commentary/expert opinion. **Alumni feature—search by specific company, industry, job function, and even college major. Reach out—personalize message asking for advice/input! **Groups—Post some thoughts on a featured discussion or do a search on your area of interest and comment on a discussion related to that topic. You can also start a discussion yourself.
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maintaining presence using 15 minutes/day
Thursday
• Five-minute scan of feed—like or comment on at least 3 posts
• Spend 10 minutes searching LinkedIn Company pages for fit and/or info in your industry
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**Feed—LinkedIn tracks your participation! **LinkedIn Company Pages—Check out the “People Also Viewed” area to find companies doing similar work. **Groups—Post some thoughts on a featured discussion or do a search on your area of interest and comment on a discussion related to that topic. You can also start a discussion yourself.
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maintaining presence using 15 minutes/day
Friday
• Spend five minutes endorsing Skills & Experience of others
• Spend five minutes reviewing and revising own profile
• Remaining five minutes—reflect on past week’s accomplishments and add info; respond to any new messages or requests to connect
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**Endorsements—Only endorse skills which you can account for! **Revising profile—Make sure any endorsements which you receive reflect your own personal brand. You can even re-order your skills and put most relevant at top. **Week’s accomplishments—can even add visual examples of work!
more resources:
university.linkedin.com
Article: “The 31 Best LinkedIn Profile Tips for Job Seekers.” Tobias B. Gustafson
Article: “4 Key Elements of a Killer LinkedIn Summary.” Jenny Foss
Article: “13 Intelligent Reasons to Spend More Time on LinkedIn.” J. T. O’Donnell
