June 4th, 2012 Published by: seychellelugo

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LinkedIn Marketing StrategyBy Janna Boylce on June 4th, 2012

With the never-ending number of social networking websitesthat have surfaced recently, trying to select one for yourbusiness can be a daunting ordeal. But let me give you an insidetip, LinkedIn is number one site for businessmen.

The objective for any businessperson joining LinkedIn is not toadd friends and swap experiences and snapshots, but rather,to form new business connections. Marketing via LinkedInfollows a different set of guidelines.

It will be very complicated at first since most businessowners cannot fully comprehend the importance a LinkedInMarketing strategy. They don’t designate the right budget andfail to gather the resources necessary.

In the past 5 years, LinkedIn has done wonders for smallbusiness globally. Here are a couple of reasons why you shouldtry your luck with this website:

• Top of the list, marketing via LinkedIn is free or at somecases, considerably low cost.

• As soon as you’ve established a marketing strategy,updating pages will be a snap.

• LinkedIn has a wide reach; it can extend marketing toaudience from other parts of the world.

• Through personal connections and B2B, even smallbusinesses can network.

• It all starts with having an attractive profile. Focus onbuilding the “Know, Like, Trust factor”, not on sellingyour goods. People must know, like and trust you beforethey purchase any of your items.

• Setup your network. Through the “Contacts/AddConnections” button you can do that easily.

LinkedIn has since evolved and gave way to endlessopportunities for small businesses.

• A basic plan won’t cost you a cent. Normally, allemployees will just register for their individual accountsand then follow the company’s primary page.

• This website is associated to other social media websites.Compared to Facebook though, LinkedIn is morerestrictive when it comes to adding photos and links.Through personal status updates and posting links, youcan link to other social media outlets.

• Individual connections: Put a Name to a Face. In atechnology-driven world where individual relations arethe key to minimal business, LinkedIn adds a personaltouch to business.

• Applications! To secure marketing via LinkedIn becomesa success you must publish relevant informationregarding your company.

• Connect with other groups. This may be the way topromote your company in LinkedIn. Be part of groupswhich have a connection to the industry you’re under.Participate in discussions and share your opinions. Then,observe the sudden rise in the number of your profileviews!

• Sell your talent. This separates LinkedIn from socialnetworking sites like Twitter and Facebook. Employeesform a company. Utilize LinkedIn to showcaseemployees’ talents.

The moment you’ve followed the steps outlined above, you willbe closer to reaping the benefits of LinkedIn Marketing. Startdefining your goals, think of the people in the best position tohelp you reach those goals and then use LinkedIn Marketingtechniques PROACTIVELY to find them.

To completely illustrate the Unique Selling Proposition of acompany, every small business must incorporate this mediatool.

But really, the only issue you will encounter regardingLinkedIn marketing will be increasing your number offollowers. Top management and employees, must get

June 4th, 2012 Published by: seychellelugo

Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2

involved. Update posts regularly, participate in discussionsand use analytic to track performance.

On a final note, LinkedIn Marketing is a process whichisn’t focused on profit generation but building relationshipswith other businesses. You must know that networking isimperative. Use this article and educate yourself on the basicsof LinkedIn Marketing.