410.458.6960colleen@interoadvisory.comlinkedin.com/in/colleenmckennatwitter.com/colleeninterointeroadvisory.com

 

LinkedIn + Lead Generation In 60 Minutes A Week

Goal:  Create  new  business  opportunities  through  LinkedIn  Commitment:    

Use  LinkedIn  every  workday  for  10  or  15  minutes  a  day  for  30  days  

Assumptions:  —  Your  profile  is  complete,  as  close  to  100%  as  possible  and  is  optimized  to  increase  the  chances  of  being  found.  You  will  make  the  time  and  spend  60  minutes  in  LinkedIn.  

1.      Create  a  LinkedIn  strategy;  stick  with  it  for  30  days.    

2.      Decide  who  you  will  connect  with;  make  sure  you  are  networking  in  person  to  continually  add  to  your  LinkedIn  network.    

3.      Join  industry  groups  for  ongoing  knowledge  and  research;  join  the  groups  your    prospects  and  clients  participate  in.    

4.      Take  a  look  at  your  Alumni  Page;  see  how  you  can  leverage  your  network.    

5.      Listen  and  add  value  to  the  group  discussions.  Answer  questions  and  link  to  valuable  information  to  further  the  discussion.      Consider  answering  some  questions  privately,  it  works.    

6.      Post  status  updates  2-­‐3  a  week  initially;  up  to  five  for  more  active  users.  These  updates  can  be  articles,  blog  posts,  videos  that  your  network  will  find  interesting  and  relevant.    LinkedIn  Today  is  a  great  go-­‐to  source;  customize  LinkedIn  Today  by  following  the  industries  and  sources  you  are  interested  in  following.    

7.      Post  your  updates  to  your  groups;  include  a  question  to  start  a  new  discussion.    

8.    Answer  a  question  in  the  Questions  area.  Drill  down  and  find  the  questions  you  want  to    answer  to  demonstrate  your  expertise.    

9.      Make  sure  you  show  up  on  and  follow  your  company’s  Company  Page.  Since  you  are  now  able  to    post  updates  from  your  company  page  you  will  receive  these  updates;  consider  sharing  them  with  your  network.  [p.s.  that  counts  toward  your  weekly  updates.]    

10.    Follow  the  companies  you  work  with,  would  like  to  work  with  and  are  competitive  with.    

 

For  LinkedIn  training  or  coaching  contact:  Colleen McKenna | Intero Advisory | colleen@interoadvisory.com |  

 

410.458.6960colleen@interoadvisory.comlinkedin.com/in/colleenmckennatwitter.com/colleeninterointeroadvisory.com

   

LinkedIn + Lead Generation In 60 Minutes A Week

Goal:  Create  new  business  opportunities  through  LinkedIn  Commitment:    

Use  LinkedIn  every  workday  for  10  or  15  minutes  a  day  for  30  days  

Assumptions:  —  Your  profile  is  complete,  as  close  to  100%  as  possible  and  is  optimized  to  increase  the  chances  of  being  found.    You  will  make  the  time  and  spend  60  minutes  in  LinkedIn.  

 

11.    Be  generous  to  your  network:  recommend  others,  comment  on  or  like  their  updates,  send  a  quick  “hello,  how  are  you?”  email,  introduce  others.    

12.    Add  applications  to  increase  interest  and  promote  you  and  your  company.    

13.  Build  searches  around  your  ideal  customer;  save  them  [you  get  to  save  three  with  a  basic  account  and  five  with  a  professional  account].    

14.    If  you  have  a  basic  account  create  a  folder  on  your  desktop;  save  profiles  of  interest.    

15.    Never  sell  on  LinkedIn;  create  and  build  your  network.    

Measure your progress.

LinkedIn Current 30 Days + 60 Days + Connections Groups Meetings

 

 

For  LinkedIn  training  or  coaching  contact:  Colleen McKenna | Intero Advisory | colleen@interoadvisory.com |