linkedin: going beyond the job search · linkedin video tips--native videos, those made within...
TRANSCRIPT
LinkedIn: Going Beyond the Job Search
PCI Webinars | Carrie Rogers-Whitehead
HELLO!My name is Carrie Rogers-Whitehead
I learned a lot about LinkedIn through
this!
You can find me there or at
LinkedIn has over 575 million active users
A typical LinkedIn user spends only about 17
minutes a month
70% of LinkedIn users are from outside the US,
although the US has the most users
About 39% of LinkedIn users pay for LinkedIn
Premium
LinkedIn is 277% more effective at generating leads
than Facebook and Twitter
--From Foundation Inc.
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What this webinar covers
--The LinkedIn algorithm
--Videos/Images on LinkedIn
--Maximizing your profile
--Groups and topics on LinkedIn
--Job searching
--Questions & Discussion
--References
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The LinkedIn Algorithm
Looking into the black box
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LinkedIn’s algorithm (constantly subject to change)
--Personal stories do well
--LinkedIn actually has staff that will
look at some viral posts and open them
up to a wider audience
--LinkedIn is playing around with
Stories, like on other platforms
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Can you make them click?
Clicks mean engagement
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More LinkedIn algorithm tips
LinkedIn doesn’t
like it when you
have links to your
site, or videos
that redirect to
YouTube. Make
a company page
and/or let people
search for you on
Google.
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Videos and Images on LinkedIn
What LinkedIn has learned from
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Tips for pictures on LinkedIn
LinkedIn now has
an editing function
to add text on
uploaded images
If writing an article
on LinkedIn,
include multiple
images
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LinkedIn video tips
--Native videos, those made within
LinkedIn, not linked from outside,
perform about 10x better and will auto
play
--Attention typically drops after 10
seconds
--85% of videos are played with no
sound, consider including images and
closed captioning
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Add captions to your pictures
Snapchat features in LinkedIn
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How to Maximize your ProfileStart with the headline
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What type of headline do I pick?
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List skills
Job seekers
List what you can do for themConsultants, sales
Brand yourself list workplaces
Companies, marketers
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What NOT to do on your headline
16Never write that you’re
seeking for jobs,
unemployed or try to be
amusing
Maximize your SkillsRecruiters and companies specifically
look at skills. Fill out all 50.
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What are the
key words in
this market?
What key
words would I
use to find
people like me?
MARKET SKILLS
Your Summary
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• Keep it short
• Keep it conversational
• Include keywords
Groups and Topics on LinkedIn
LinkedIn as a search engine and news
platform
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Follow topics, people and more to diversify your feed and get more attention by commenting
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LinkedIn takes a record of your group and hashtag activity
Benefits of LinkedIn Groups:
--Groups offer direct
communication to members,
which is not always available
unless you’re on LinkedIn
premium
--Use it to gather feedback
--Opportunity to showcase
your work
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LIS Career
OptionsLibrary job postings
and other library news
ALA Job ListJob seeking group
created by ALA
American
Library
AssociationLibrary news, ALA
conference updates
and more
LIS Research
MethodsGroup dedicated to
library research, has
job postings
Suggestions of library-related LinkedIn groups
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24Use
hashtags to
search for
jobs,
people,
groups and
posts
Job SearchingTips and tricks
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Job Searching
2670% of people are hired
at a company where
they have a connection
Other job searching tips
Different types of
searching
You can search
by company,
connections,
location, past
jobs, schools
Premium
Provides how you
stack up against
other applicants.
Will give you a
ranking
percentage based
on your skills for
the job.
Company
Groups
Some companies
have specific
groups around
talent acquisition.
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Projects
Include samples of
projects on your
profile. This can be
websites, images,
videos and more
More job searching tips
Turn on “open to
new opportunities”
button
Turn this switch off
so recruiters can
find you better
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29More than 90% of
recruiters use LinkedIn
References
References
https://foundationinc.co/lab/b2b-marketing-linkedin-
stats/
https://blog.hootsuite.com/linkedin-video/
https://kinsta.com/blog/linkedin-statistics/
https://blog.linkedin.com/2018/february/21/tips-for-
searching-like-a-pro-on-linkedin
https://www.themuse.com/advice/are-we-using-
linkedin-all-wrong▸ Presentation template by SlidesCarnival
▸ Photographs by Unsplash
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Any questions?
You can find me at
▸ @digital_empower
▸ https://respons-ability.net