Top 3 Tips For Nonprofits

Do you have a strategy for social media?

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What is LinkedIn?

300M+ Members across the globe

LinkedIn is the world’s largest professional network

22+ million members are “following” their favorite nonprofits on LinkedIn

6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters

26 million members in India

Over 1.5 lac volunteers in India

Top 5 cities Bangalore, Delhi, Mumbai, Chennai, Hyderabad, Pune

Which organizations do they support?

Strengthen Your

Professional Brand

Build

& Engage Your Network

Build Your

Organization’s Brand &

Leverage Your Networks

Top 3 Tips for Nonprofit Professionals

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Strengthen Your Professional Brand

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1

Include a Picture & Headline

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Showcase Your Professional Experience

3

Promote Your Organization &

its Cause

Three easy steps to build your brand

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Make a strong first impression with a picture and a headline

Develop a headline as your professional tagline

Adding a photo makes your profile 7x more likely to be viewed

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Profile: Show the depth of your brand through your experience

Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization

Tell people where you’re coming from & what you’ve accomplished

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Profile: Use the Volunteering & Causes section to promote your organization3

Build and Engage Your Network

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1

Add Your Current

Contacts (>50!)

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Make New Connections

3

Join the Right Groups

Build your network strategically

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Network: Add your current contacts as your foundational network1

You can easily upload your contacts or search for individuals

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Network: Make new connections to diversify your opportunities

How do you get from this

2

to this?

Redundant connectionsAccess to multiple

communities & sectors

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Industry Connectedness 1stDegree CXO Connections

Network: Get access to new communities by joining groups3

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Network: Get into the conversation by sharing and commenting on interesting content

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3

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Network: Search for professionals interested in your organization and volunteering3

1. Click on Advanced Search

2. Select what you’re looking for

3. See what pops up

4. Get even more specific to find the perfect matches

Build Your Organization’s Brand & Leverage Your Networks

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1

Create a Strong ‘Company’ Page

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Leverage Networks to Find Board Members and Volunteers

Build your online community – and use it wisely

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Encourage Supporters to

Spread the Word

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Company Page: A great nonprofit company page is inspiring, informative, alive1

Over 165k nonprofits have a company page on LinkedIn

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Company Page: First, add or claim your company page1

If you see someone has already created your company page and you’d like to become the admin of that page, email: cs@linkedin.com

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Company Page: Make it come alive by adding a logo, photos, and compelling content1

Be sure to add your logo so people can easily find & recognize your organization.

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Supporters: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles2

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Talent: LinkedIn’s Volunteer Marketplace allows you to post your skilled volunteering and board opportunities in front of talented professionals

A marketing expert to enhance your digital marketing strategy

An HR expert to lead your board governance

committee

An architect to advise your future site expansion

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Talent: Not sure how to post a volunteer opportunity? We have resources to help! 3

Just visit nonprofits.linkedin.com to start!

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Talent: LinkedIn’s job matching tools will send your postings to the professionals with the right skills and experience for you3

Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature

Create a complete profile

Connect with at least 50 contacts, adding old and finding new

Are you ready?Here’s your checklist!

Find 2-3 relevant Groups to join. Pencil in weekly 15-minute blocks for sharing, liking and commenting

Create a dynamic company page

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Scope and post opportunities in the Volunteer Marketplace

Start searching your network for individuals interested in skills-based volunteering and board service

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How One Warm Coat Found Passionate Volunteers Across the U.S. with LinkedIn

Volunteer Marketplace

Challenge SolutionLinkedIn volunteer posts made it easy to target and screen qualified applicants all over the country, leading to 80+ candidates for board and volunteer positions.

ResultsThree new board members filling skill and experience gaps and two volunteer strategic planning consultants to facilitate board retreat

Building a geographically diverse network of supporters, volunteers, and board members

We believe that people want to help, but often don’t know how. LinkedIn makes it easy for us to tell talented and giving professionals where the need is in a simple and clear way that shows the value of what they have to offer. -Sherri Lewis Wood, National Founder & Chair, One Warm Coat