SOCIAL MEDIA SNAPSHOTSOCIAL MEDIA SNAPSHOT

Not looking for a job? Why you should still consider LinkedIn

AUGUST 2011

SOCIAL MEDIA SNAPSHOT

“In the tight job market, recent veterans say they are passed over for jobs not because they are unqualified but because they lack …a way to describe their military skills that employers understand.”

–Reuters, Missing credentials harm jobless veterans

http://www.reuters.com/article/2011/08/05/us-usa-economy-veterans-idUSTRE7735U120110805

http://www.msnbc.msn.com/id/44031224/ns/politics/#.

Tjvj4Gv3GHc

“…one of the biggest challenges for returning veterans can be figuring out how to translate skills they’ve gained in the service to civilian jobs. This challenge goes both ways -- employers often need help understanding how veteran skills can benefit their businesses.”

--Huffington Post, Out of War, Out of Luck: For Veterans, Skills Learned In Service Don't

Translate To Employment, http://www.huffingtonpost.com/2011/04/13/out-of-war-veterans-unemployment_n_848898.html

SOCIAL MEDIA SNAPSHOT

LinkedIn operates the world’s largest professional network on the Internet with more than 100 million

members in over 200 countries and territories.THE FACTS:• As of January 2011, LinkedIn counts executives

from all 2010 Fortune 500 companies as members.

• LinkedIn hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.

• More than 2 million companies have LinkedIn Company Pages.

• More than half of LinkedIn members are currently located outside of the United States.

• There were nearly two billion people searches on LinkedIn in 2010.

• LinkedIn is currently available in nine languages: English, French, German, Italian, Portuguese, Spanish, Russian, Turkish and Romanian.

SOCIAL MEDIA SNAPSHOT

LinkedIn is not just an online resume database, it’s a place where we can better tell the Navy story and increase awareness of what the Navy does

• We know that veterans have a difficult time educating the civilian world of how their job translates outside of the military

• We can help foster understanding between the civilian and military worlds by describing our own jobs and skill sets in a public forum and participating in discussions about our subject matter expertise

• You can also use LinkedIn to do research and reach-out to people you or your leadership may be meeting with to increase productivity and impact (think: embarks, interviews, etc.)

SOCIAL MEDIA SNAPSHOT

Hmmm… I wonder if the members if this group do the same type of engineering work I do at my job.

Oh, my Admiral has a meeting with this Captain tomorrow! Perhaps I

should do a little background research to best prep my Admiral.

SOCIAL MEDIA SNAPSHOT

Your profile

acts like your

online resume…

Sample provided by Linke

dIn

SOCIAL MEDIA SNAPSHOT

“My Connections” is your professional rolodex…

Since your contacts are stored in your online account, they can be easily searched by a desired category, by company, location, or industry.

Contacts can be easily imported from other accounts such as your Outlook contact list, Facebook and Gmail.

SOCIAL MEDIA SNAPSHOT

…and groups are a resource for you to connect with professionals in your field.

SOCIAL MEDIA SNAPSHOT

You can search “companies” to learn more about your organization, partner organizations, or even the media!

Real world application: Consider searching LinkedIn to find partner company information and points of contact when planning events such as a homecoming or Navy Week! Just type their name into the search bar and see what comes up!

SOCIAL MEDIA SNAPSHOT

LinkedIn also has job search tools

• Users can search for open jobs by type, location and other criteria

• Recruiters worldwide use LinkedIn to find talented staff

• Being on LinkedIn, not only increases the chances of being seen by a potential employer, but it also creates a communication channel to easily contact a potential employer

SOCIAL MEDIA SNAPSHOT

Don’t forget about privacy and OPSEC! LinkedIn has a messaging service on the site itself (similar to Facebook), so there is no need to provide your personal email address or other contact information.

Be sure to go through your account settings and manually set your “privacy controls” to ensure you only share personal information with people you know well.

As always—don’t connect with people you do not know well. You may initiate conversation via LinkedIn mail when making an introduction, then determine whether you should connect with them, allowing them to see your profile.

SOCIAL MEDIA SNAPSHOT

Learn more about LinkedIn

• The LinkedIn blog, http://blog.linkedin.com/ • I’m on LinkedIn, Now What? http

://imonlinkedinnowwhat.com/• It’s time to link up,

http://rismedia.com/2011-08-02/its-time-to-link-up-with-linkedin/

• Local event promotion using LinkedIn, http://www.geekfreelancers.com/projects/local-event-promotion-using-social-media-linkedin-etc--81434.html