linkedin for cpas

Download LinkedIn for CPAs

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Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.

TRANSCRIPT

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    For CPAs

    By Dave Hogan, APR, CFP

    For Davis Kinard & Co. Pc

    Abilene, Texas

    June 17, 2011

  • Todays objectives

    Better understanding of LinkedIns role as a professional social media network
    How LinkedIn can benefit you and the firm
    Four special tips for making your LinkedIn page stand out and reflect a highly polished image

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    Communicating
    used to be easier

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    Growth of social media
    LinkedIn is part of a worldwide phenomenon; social media was an unknown concept just a decade ago

    and both launched in 2003

    began in 2004

    introduced in 2005

    launched in 2006

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    LinkedIns rapid growth

    More than 100 million members in more than 200 countries

    Executives from all of the Fortune 500 companies found on LinkedIn

    More than 1 million company pages

  • LinkedIns successful IPO
    NYSE May 2011

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  • If LinkedIn is so successful

    Then how come nobody knows the CEOs name?

    Why hasnt anyone made a movie about it yet?

    How come Lady Gaga doesnt have a page?

    Why havent members of Congress shared racy photos on LinkedIn?

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  • LinkedIn is a different kind of social network

    LinkedIn is for business associates and clients, whereas Facebook is primarily for friends and family

    The tone of LinkedIn is more professional

    LinkedIn has high acceptance and credibility

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  • Benefits

    Establish your professional ID or personal brand
    Network with clients, other professionals
    Build the firms reputation and raise its visibility

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  • Getting started with LinkedIn

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  • Your photo

    Your photo helps people find youKeep it professional (this isnt Facebook)

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  • Tip # 1: Schedule a photo day at the office

    Schedule a professional photographer to set up a studio at the firm and shoot everyones photo on the same day
    Ensures consistent quality and uniform style for all employees LinkedIn photos
    Use photos elsewhere Website, e-newsletter and for media publicity

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  • Your headline

    Use headline to build your personal brandDont just list your job titleThink strategically and be specific

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  • Employment, education

    Adding current and past employment and education will help you expand your connections and help people find you more easily

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  • Websites, blogs and social media links

    Add links to company or personal websites, blogs and social media services such as Twitter

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  • Tip # 2: Personalize your website addresses

    LinkedIn assigns generic names to websites, such as company website.Edit website names to be more specific, such as Davis Kinard & Co. website.

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  • Public profile

    Promote your LinkedIn presence by adding the public profile link to your email signature, business cards and promotional materials.

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  • Tip # 3: Change your public profile hyperlink

    LinkedIn issues a long URL address that is difficult to use and remember
    Personalize your public profile in the Edit Profile screen and create a new, shorter address that includes your name

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  • Your Summary section

    Summary section is where you can highlight your special skills and interests. Be strategic!The summary can be in narrative (paragraphs) or outline (bullet points) formatProofread carefully to maintain credibility, quality

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  • Start connecting!

    Your friends or followers on LinkedIn are called connections.
    Proactively search for new connections and continue to grow your list
    Connect with co-workers, former co-workers, friends in the industry, clients and prospects, other professionals in town, experts in your field, college classmates.

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  • Levels of connections

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  • Going to the next level with LinkedIn

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  • Status updates

    Include status updates when you attend a conference, participate in a lunch and learn CPE event, write a published article, give a speech, win an award, etc.
    Also use status updates to link to interesting articles you have read elsewhere.

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  • Tip # 4: Update your status frequently

    Update your status often, at least monthly, to keep your profile fresh
    Your connections on LinkedIn receive a message every time you update your status, so this keeps you top of mind with them

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  • Using LinkedIn Groups

    Joining Groups establishes your professional identity and credentialsJoining Groups expands your networking possibilitiesJoining Groups lets you participate in industry discussions

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  • Example of Group discussion

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  • Example of Group discussion

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  • Types of Groups

    Professional organizations: AICPA, state CPA societies, practice groups, etc.
    University alumni and business school associations
    Past employers alumni groups
    Personal interests: Golf, sports, travel

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  • Nearly 1,500 accounting Groups on LinkedIn

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  • Blog and Twitter links

    Include recent blog posts or tweets on your LinkedIn public profile

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  • Links to presentations

    Include links to your PowerPoint presentations or PDFs on your LinkedIn public profile using Slideshare.net or Google Presentations.

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  • Other applications

    Reading lists
    Answers
    Events
    Collaboration

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  • For more information

    Visit the LinkedIn learning center: http://learn.linkedin.com/


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  • For more information

    Visit LinkedIns channel on YouTube:
    http://www.youtube.com/user/LinkedIn?blend=1&ob=5


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  • For more information

    Join SocialCPAs on LinkedIn:



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    About the speaker

    E-mail: dahogan@yahoo.com

    Linkedin: http://www.linkedin.com/in/dahogan76

    Twitter: http://www.twitter.com/dahogan

    Slideshare: http://www.slideshare.net/dahogan