linkedin expert tips

WANT TO KNOW THE STRATEGIES

THE EXPERTS USE ON

LINKEDIN?

Making Smart People Smarter

By NUDGE MARKETING

LINKEDIN TIPS FROM THREE EXPERTS

KAREN YANKOVICH Founder of Linked Up Success, Karen is a LinkedIn expert and speaker. Karen believes that LinkedIn is the resource for small business owners and entrepreneurs for making revenues.

DONNA SERDULA Donna is the Founder of Vision Board Media and LinkedIn-Makeover. She is a LinkedIn Profile Optimisation Expert, speaker and author.

BRENDA BERNSTEIN Founder of the Essay Expert. LinkedIn Profile Writer and Speaker, also #1 Amazon best-selling author of ”How to Write a Killer LinkedIn Profile”. Brenda is a well qualified and award winning writer.

HEADLINE Make your headline strong and customer/client centric not just stating that you are CEO. This headline is searchable by Google and shows up in Google search. Make sure you own what you do and confidently portray this.

LinkedInTipsfromKarenYankovich

EXPERIENCE

Think about all the experiences you have had and the things you have done. This section builds on who you are and what you have done to get you to where you are today. Position yourself as influential and the expert you are. Remember this is not just for jobs.


Remember to put in a call to action, not ‘salesy' but you can say “reach out if you

want a complimentary training” “listen to my podcast” “download my free report” etc.


PROFILE !  Think of your profile in terms of the

search results and what people are typing into the LinkedIn search bar.

! Make sure your keywords are optimised, so when someone is searching through the results that your listing stands out.

!  They will see your name, your profile picture, your headline which by default is your current job title and your company.

! Make sure your profile image is professionally done and that your headline is optimised with keywords, is compelling and showcases a benefit statement.

LinkedInTipsfromDonnaSerdula

SUMMARY !  Ensure your Summary showcases that you

are who you say you are, that you understand peoples problems and that you can help them.

!  Your summary should be in 1st person narrative, written conversationally, discuss your values and how you can help. Showcase some successes.

! With a maximum of 2000 characters make sure you are succinct and answer what your customer/clients want to know and always include a link and offer for them to take the next step.

! Make sure you have a clear call to action at the end and that you have your phone number and email there so they can contact you easily.


KEYWORD

! Once you have researched and have your keywords make sure that these keywords are in your heading, summary, experiences and interests.

!  Place the keyword anywhere that is reasonable, that reads naturally and is authentic.

!  Never stuff your profile with keywords but do make sure that the chosen keywords are placed wherever is is plausible.


HOW WILL YOU STAND OUT?

What is it that defines you? Your personality - so express it! If you convey your personality this will

set you apart from your competitors.

LinkedInTipsfromBrendaBernstein

COMMUNICATE Be active and don’t be afraid to show your

humour, intelligence and personality. Encourage people, be helpful and just be yourself.


ENGAGE When someone sends you a friend invitation, respond and give them

something free first, something you feel will be of value to them and again put in your

personality.


PUBLISH Publishing on LinkedIn is huge and a great place to show your personality through your articles. Make sure you respond when people comment

on your posts.


NUDGE MARKETING Making Smart People Smarter

Nudge Marketing is about working smarter, not harder or longer. Successful marketing is about strategy, relationship building and automated systems.

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