linkedin demographics & statistics - july 2011

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DEMOGRAPHICS & STATISTICS JULY 2011

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JANUARY 2012 UPDATE: http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 - LinkedIn’s members have reached 119 million, although this figure is an approximation provided by LinkedIn - The standard user of LinkedIn is male (58.5%) and aged between 25 and 54 years (70%) - North America and Europe represent 68% of users - The 10 countries with more users: United States (50.1 million), India (10.6 million), United Kingdom (6.9 million), Brazil (5 million), Canada (4.2 million), Netherland (2.8 million), France (2.6 million), Australia (2.3 million), Italy (2.1 million) and Spain (2 million) - In the 10 major countries is concentrated 80% of users - Brazil has overtaken Canada, considering the number of users, compared with January 2011 data - Latin America, Asia and Africa are the areas with the highest concentrations of under 34 (>70%) - North America, Europe and Oceania are the areas with the highest concentrations of over 34 (>40%) - There is a high concentration of men in the Middle East’s countries, which exceeds 85% in Pakistan and Saudi Arabia - In four countries, female member’s concentration exceed the male’s one: Romania (53%), Bulgaria (52%), China (52%) and Finland (51%) - Compared to January 2011, LinkedIn’s member have grown by 17.3%. It’s interesting to note that countries such as North America and Europe have grown much less than areas such as Africa and Latin America. This trend suggests a certain saturation in these areas - The country with the strongest growth was Brazil (+40.2%) followed by Indonesia (+34.6%) and China (+30.4%) while countries with a lower growth were Finland (+8.3%), Denmark (+8.5%) and Netherlands (+8.8%) - Over 40% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the figure rises up to 56% - The industries with the highest concentration are: High Tech (15.3%), Finance (12.9%) and Manufacturing (9.8%) with significant gap according to areas - Over 40% of the members is a Manager, Director, Owner, Chief Officer or Vice President

TRANSCRIPT

Page 1: LinkedIn Demographics & Statistics - July 2011

DEMOGRAPHICS& STATISTICS

JULY 2011

Page 2: LinkedIn Demographics & Statistics - July 2011

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Credits: Amodiovalerio Verde

119 MILLION*

ABOUT

LINKEDIN MEMBERS WORLDWIDE

* This number is an approximation of total member registrations

Page 3: LinkedIn Demographics & Statistics - July 2011

MEMBERS DISTRIBUTION BY AREA

Credits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 4: LinkedIn Demographics & Statistics - July 2011

MEMBERS BY COUNTRY

Credits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 5: LinkedIn Demographics & Statistics - July 2011

MEMBERS BY COUNTRY

Credits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 6: LinkedIn Demographics & Statistics - July 2011

TOP 10 COUNTRIES

Credits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 7: LinkedIn Demographics & Statistics - July 2011

MEMBERS DEMOGRAPHICS BY AREA

Credits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 8: LinkedIn Demographics & Statistics - July 2011

MEMBERS GENDER BY COUNTRY

Credits: Amodiovalerio Verde

% M

ALE

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 9: LinkedIn Demographics & Statistics - July 2011

MEMBERS GROWTH BY AREAJAN 2011-JUL 2011

Credits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 10: LinkedIn Demographics & Statistics - July 2011

MEMBERS GROWTH BY COUNTRYJAN 2011 – JUL 2011

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LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 11: LinkedIn Demographics & Statistics - July 2011

COMPANY SIZE BY AREA

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LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 12: LinkedIn Demographics & Statistics - July 2011

Credits: Amodiovalerio Verde

WORLDWIDE DISTRIBUTIONBY INDUSTRY

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 13: LinkedIn Demographics & Statistics - July 2011

Credits: Amodiovalerio Verde

INDUSTRY BY AREA

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 14: LinkedIn Demographics & Statistics - July 2011

Credits: Amodiovalerio Verde

WORLDWIDE DISTRIBUTIONBY JOB FUNCTION

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 15: LinkedIn Demographics & Statistics - July 2011

Credits: Amodiovalerio Verde

JOB FUNCTION BY AREA

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 16: LinkedIn Demographics & Statistics - July 2011

Credits: Amodiovalerio Verde

SENIORITY WORLDWIDE

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Page 17: LinkedIn Demographics & Statistics - July 2011

Source: LinkedIn Ad PlatformData comes from the LinkedIn Estimated Target AudienceEstimated Target Audience is an approximation of total

member registrations.

Compiled on: 13-07-2011

Compiled by:Amodiovalerio Verdehttp://about.me/[email protected] info here: http://wp.me/p1ioD7-1k

Licence:CC-BY-NC

THANK YOU

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011