linkedin custom app universe
TRANSCRIPT
LinkedIn Custom Apps
Introduction & Possibilities
Connect the world’s professionals to make them more productive and successful
Our Mission
9.8M+Canada
102M+
USA
17MBrazil
15.8MUK
26M+India
4.8M+
China
5.8M+
Australia
1.2MSingapore
3.2M+Indonesia
2.4M+Philippines
1M+Japan
3.1M+
South Africa
820kKorea
1.7M+Malaysia
>2 NewMembers per second
54M+Members in APAC
300M+Members worldwide
Source: LinkedIn Internal Data Mar 2014
850kThailand
720kVietnam
WHY APIs?
LinkedIn.com cannot be modified in any way
But we still possess a rich member base
Brands constantly seek to deliver out of the
box experiences that require custom
environments
LinkedIn APIs allow brands to reach out to these members and deliver experiences within custom
environments
Leverage Member Profile Data
Audi - Career Moments - http://audia3careermoments.com.au/
ObjectiveAudi targeted members who have achieved success. The execution invites a member to share career moments that changed their lives. Leveraging the LinkedIn APIs, members can explore their career history and share the key moment that defined them.
How it works The user signs into the property with their LinkedIn
id. The property adds a layer of customisation by
asking the member to select the colour of the car and the soundtrack they would like to drive to.
The member is then driven down memory lane in the Audi passing by defining career moments.
At the end of the drive, the member is asked to share the moment that defined his/her career.
The user is also encouraged to invite other connections to this property or simply download the product brochure.
10X Viral Reach via
Earned Media
Members were targeted using Spotlight Ads & Sponsored Updates
Once on the property they were asked to Log in with
The Member signs in and allows the application to access his/her profile and network
The member interacts with the
property
An InMail goes out to the connections s/he invited
An update goes out to the network
Audi - Career Moments - http://audia3careermoments.com.au/
Tata Zest – www.TataMotorsZest.com
ObjectiveCreate an interesting property to reach out and connect with audiences highlighting the fact that the Tata Zest has 4 years of passion, design and research and development.
How it worksThe user signs in with their LinkedIn profile and the application uses their profile information to walk them through their own career path from 4 years ago with Tata Zest’s features showing up in parallel.
Open University - http://www.getawesome.com.au/career-cloud/
ObjectiveOpen University wanted a property that celebrated the user’s past and at the same time made them ask themselves about what comes next.
How it worksThis property delves into the users profile utilising data from it to create a timeline in the form of a cloud.
S/he is then presented with courses that are aimed at progressing their career.
These courses are derived from data pulled from the user’s profile.
Leverage Member Networks
HCL Relationship Beyond The Contract – http://rbtc.hcltech.com/
ObjectiveHCL’s core philosophy is taking the ‘Relationship Beyond the Contract’ wherein their employees and clients are much more than agreements on a piece of paper.
How it worksThe property has a heavy emotional element represented by the video. Users can then log in and send ‘Contracts’ to either connections who are alumni, clients or colleagues who are then invited to participate in the same experience.
The connections then receive a message in their inboxes leading them to the page featuring their personalised contracts.
Starwood Preferred Guest Program
ObjectiveStarwood wanted to reach out to an elite audience and ask them to sign up for their Preferred Guest Program. They also wanted the property to have a viral layer.
How it works The user signs up for the Starwood Preferred Guest
Program. After this, s/he is asked to invite his/her
connections with a promise of being incentivised for it.
The user then logs in with his/her LinkedIn account, selects connections that s/he would like to invite and then sends out an invite to them.
They connections receive an invite, come to the page and go through the sign up and share process themselves.
ObjectiveTourism Australia wanted to generate buzz and educate potential audiences on LinkedIn about Australia as a tourist destination.
How it works The member signs in with LinkedIn Nominate yourself or your connections Select a location you would like to go to or send
your connections to along with a reason Share with network Users with the most nominations win
Tourism Australia – Who Deserves a Break in Oz www.WhoDeservesABreakInOz.com
Tourism Australia – Who Deserves a Break in Oz 2www.WhoDeservesABreakInOz.com
ObjectiveVan Heusen wanted to reach out to professionals and highlight the importance of dressing well at work.
How it works The member signs in with LinkedIn Sign In with LinkedIn Nominate your connections Select the style you would attribute to your
connection The connection gets a notification about the
nomination An update goes to the stream creating a viral
effect
Van Heusen – Most Fashionable Professionalswww.FashionableProfessionals.com
Van Heusen – Most Fashionable Professionals 2www.VHMFP.com
Personalise Experience, Drive
Content and Amplify Social
Actions
Lenovo – www.ThinkConversations.com
ObjectiveLenovo wanted to reach out to their intended audiences and create a space for similar minds to connect and consume relevant content.
How it works The user signs into the property with their LinkedIn
id. Various LinkedIn powered modules make the
property social in nature. This also makes the content extremely viral and
easy to consume and share. The API layer also adds a layer of personalisation
to the property, allowing users to discover content easily.
IBM – www.IndiaOnward.com
ObjectiveIBM wanted to leverage all the content their experts had created and continue doing so. They wanted a platform that was powerful enough to attract readers and one that had effective social layer.
How it works The user signs into the property with their LinkedIn
id. Various LinkedIn powered modules make the
property social in nature. This also makes the content extremely viral and
easy to consume and share. The API layer also adds a layer of personalisation
to the property, allowing users to discover content easily.
LinkedIn Custom Apps
Thank You | Q&A