Content Marketing ScoreContent Marketing Score Research:

Top 10 Industries in February 2014Average Content Marketing Score for top 10 companies in each industry

Top 10 Best-in-Class CompaniesBased on global Content Marketing Score for February 2014

Media

High-Tech

FinancialServices

EducationalProfessional

Services

Manufacturing

Consumer

Transportation

Recreational

Medical

Top Companies by Industry

High-Tech FinancialServices

Professional Services

Based on global Content Marketing Score for February 2014

Top 10 MoversBased on change in Content Marketing Score from January 2014 to February 2014

Top Companies Targeting the High-Tech Audience

Manufacturing Consumer Transportation Media

Intuit

IBM

Salesforce

Oracle

Citi

Radium One, Inc.

PWC

BlackrockErnst & Young

Bloomberg LP

Accenture

Deloitte

Unilever

Forbes Magazine

Harvard Business Review

Mashable

The Denver Post

Inc. Magazine1. Jetblue Airways2. Etihad Airways3. KLM4. Emirates5. DHL

L’OréalStarbucks

Proctor & GambleNike

McKinsey & Company

Robert Half

BP

GE

ABBAirbus

Chevron

Top Ten Movers

Content Marketing Score Ranking

Microsoft

Citi

Wells Fargo

PWC

Ernst &Young

Blackrock

Oracle

Hewlett-Packard IBM

Salesforce

Cisco

SAP

Top Companies Targeting the Financial Services Audience

PIMCO

Goldman Sachs

Bloomberg L.P.

Bank of America

HSBC

Microsoft

Salesforce

Forbes Magazine

Radium One, Inc.

Mashable

Northwestern University

#1

#2

#3

#4

#5

#6#7

#9#10

Microsoft

Industry & Audience TrendsA score that quantifies and benchmarks the influence companies have on LinkedInthrough their content marketing

High-Tech Audience: Members who work in Tech & Telecom industries

Financial Services Audience: Members who work in Financial Services and Insurance industries

Content Marketing Score based on LinkedIn global active members in February 2014

Intuit

IBM

Harvard Business Review

#8

Radium One, Inc.

HRU Technical Resources IntuitConanBlackrockAtosBuyVIPChasePenguinCiti

Intuit

Dell

Google

Oracle