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LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members

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Page 1: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Delivering a five-star experience to our

customers and our team members

LinkedIn

Using LinkedIn to Create & Maintain Your Personal Brand

Delivering a five-star experience to our

customers and our team members

Page 2: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Agenda

1. Why LinkedIn

2. Profile Basics

3. Understanding & Using Groups

4. Company Pages

5. What is Pulse

6. How do I interact and with whom

7. How do I build my personal profile

8. Additional Tips & Tricks

Page 3: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Why LinkedIn?

• 332 Million users – that’s 2 new members per second!

• 107 Million users are in the US

• LinkedIn has users in 200 countries & territories

• LinkedIn is available in 20 languages

Page 4: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Why LinkedIn?

• 40% of users check LinkedIn daily and spend 17 minutes on average

• 39 million recent grads are on LinkedIn

• 41% of millionaires use LinkedIn

• 90% of LinkedIn users make household decisions

Page 5: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

What’s in it for you?

Becomes a living resume and chronicle of success

Let your connections know what you are an expert in

Let your customers know about you

Leverage your connections

Establish yourself as a thought leader

Stay top of mind

Page 6: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Home Page Navigation

Page 7: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Professional Headshot

Headline

Contact Info

Page 8: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Summary – what’s your story?

Personalized URL

Page 9: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Work Experience: link to your company page if possible. Also tie to organizations and awards when possible

Page 10: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Add media when possible

Ask for recommendations

Page 11: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Add organizations: Any group you pay to belong to

Page 12: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Skills: Add skills you want to be endorsed for. Keep this up to date as people can add skills.

Page 13: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Toot your own horn! Link to relevant position

Add Volunteering experience

Page 14: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Add Certifications

Add Education

Page 15: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

Add Relevant Courses

List 3-5 interests

Add Personal Details

Make it easy to contact you

Page 16: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Profile Basics

• Be sure you add your language preference!

• LinkedIn is a global platform

Page 17: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Understanding Groups

You can join up to 50 groups

The feed here is similar to the feed on your homepage

Page 18: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Understanding Groups Group Statistics

The feed here is similar to the feed on your homepage

Page 19: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Why Join Groups

• Increases your reach

• Allows you to collaborate with others

• Increases professional knowledge

• Allows you to connect with others you may not otherwise be able to

• Allows you to be a contributor & thought leader

Page 20: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Company Pages Company pages you manage

Feed similar to home page only companies you are following

Page 21: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Company Pages

Company Description

Company Updates

Connections

Page 22: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Why follow Companies

• Increases your reach

• Keep tabs on your customers and potential customers or sponsors

• Share knowledge and participate in conversations

• Keep tabs on your competitors

• Connect to leaders at the company

Page 23: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

What is Pulse?

Page 24: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

What is Pulse?

Page 25: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Why should I use Pulse

• One stop for articles from favorite influencers, topics and publishers.

• Customized to your likes – LinkedIn makes suggestions based on your interaction

• Great source of knowledge for self or to share

Page 26: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Playing well with others

• Connect with customers, vendors, potential customers and power partners

• Share relevant knowledge

• Customize messages for connections, birthdays and anniversaries

• Participate! You will get out what you put in!

• Keep your profile up to date

Page 27: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

To Do List

• Update your status 3 times per week for • 10 min minimum

• Touch 3 connections each time you are on • Regularly add new connections

• Read Pulse & share content

• Check in your groups & company pages

• Update your profile once a month • Ask for recommendations

• Give recommendations

Page 28: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Additional Tips & Tricks

• Use and save advanced searches

• You can choose to have alerts sent to you as well

• Write long form posts/blogs to position yourself as a thought leader

• Follow the 1/3 rule

• 1/3 Personal

• 1/3 Professional

• 1/3 About others

Page 29: LinkedIn - cdn.ymaws.com · LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering a five-star experience to our customers and our team members . Agenda 1. Why

Thank you for your time!

Danielle Eisenach

[email protected]

www.Linkedin/in/danielleeisenach.com