link building: 25 reasons-why-another-site-will-link-to-yours
DESCRIPTION
Wordtracker's Ken McGaffin explores the reasons behind 25 inbound links to small business websites. Includes screenshots and live links to inspire your own link building.TRANSCRIPT
Link Building:25 reasons why another site
will link to yours
Ken McGaffin, CMO Wordtracker
1. Because you pay them for a listing
Link: http://www.skaffe.com/viewCat/11594
PatioShoppers.com
Of course, directory listings are some of the easiest to get. All you have to do is pay the required fee and follow the guidelines to have your site included.
2. Because you’re a member of a Trade Association
Link: http://www.woodworking.org/WC/members.html
Cabinetstore.com
Many trade associations now have a good online presence and as part of their benefits publish links to their member’s websites.
3. Because your products get people talking
http://www.apartmenttherapy.com/ny/good-questions/adding-rollout-shelves-to-existing-cabinets-good-questions-106832
ShelfGenie.com
People will talk about and ask questions about your products and that can bring you links as in this question about Shelf Genie published on Apartment Therapy.
4. Because you’re a member of a local group
http://www.outerbankschamber.com/vguide/rentalagents.cfm
BrindleyBeach.com
Local groups and associations can be great sources of local links as in this link to BrindleyBeach.com from the Outerbanks Chamber of Commerce.
5. Because you make a great case study
http://www.netimperative.com/news/2008/june/9/coremetrics-speeds-up-site-tagging-time
Tuccini.com
Companies are always looking for good case study material. If you can help your suppliers communicate the benefits of their products, then links can follow.
6. Because you belong to a specific demographic group
http://www.youngentrepreneur.com/blog/young-entrepreneur-interview-sarah-prevette-of-sprouter-com/
Sprouter.com
This interview with Sarah Prevette of Sprouter.com was published on YoungEntrepreneur.com.
7. Because you submit a tip
http://www.woodworkersjournal.com/woodworking_blog/index.php/tag/furniture/
AdamRung.com
Submitting tips to industry journals or blogs raises your profile and brings nice links such as this one on The Woodworker’s Journal for Adam Rung.
8. Because you comment on a breaking news story
http://www.abebooks.com/blog/index.php/2009/02/23/socks-the-cat-dead-at-19-and-the-10-oddest-presidential-pets/
PetsPlace.com
PetsPlace.com piggybacked on the news that the Clinton’s cat passed away. They compiled a list of the 10 Oddest Presidential Pets and got links such as this one from AbeBooks as a result.
9. Because you’re a valuable resource
http://www.telegraph.co.uk/travel/734277/Where-the-West-was-shot.html
SedonaRouge.com
A writer on a ‘road and movie’ trip through Arizona, visits locations from famous movies. At the end of the article, he lists resources for anyone following in his footsteps.
10. Because you offer a discount
http://www.petergreenberg.com/b/10-Great-Labor-Day-Travel-Deals/-318735182110114917.html
Broadmoor.com
We all love a discount and that’s why many bloggers and journalists will direct their readers to great offers they hear about. Even better if you can tie into a specific holiday.
11. Because you make a donation
http://www.nationalcherryblossomfestival.org/news/japan-relief-efforts/
Crumbs.com
Your charitable donations are not only good in themselves, but they can also bring links as shown by CRUMB’S Bake Shop’s donation to the Japan relief fund.
12. Because you support your industry
http://www.sema.org/sema-enews/2009/28//full
FabFours.com
FabFours.com is a leading bumper manufacturer who support SEMA, the Specialist Equipment Marketing Association – they’ve been rewarded with a link.
13. Because you have an unusual business
http://www.coolbusinessideas.com/archives/barber_stop.html
BarberStop.com
Barber Stops are small self-contained barber shops easily set up in any retail setting. The unusual nature of the business cries out for attention.
14. Because you give an interview
http://www.smallbusinessadvocate.com/small-business-braintrust/andy-dunn-100222
Bonobos.com
People love to hear stories, not dull business facts. So experts, bloggers and journalists are keen to interview the people behind the companies they feature.
15. Because you’re offering an internship or job
http://www.onedayoneinternship.com/internships/warby-parker/#more-7197
WarbyParker.com
Warby Parker is a spectacle company in New York that is looking to recruit interns. By spreading the word, they got this link One Day One Internship
16. Because you attend an exhibition
http://www.bestofneworleans.com/gambit/wellness-expoandtrade-2009-directory-of-exhibitors/Content?oid=1253313
NewBathNow.com
NewBathNow.com attend exhibitions and events in promoting their bathroom remodeling products. Many such events now offer links to participating companies.
17. Because you buck a trend
http://www.jsonline.com/business/49048151.html
Everything2go.com
Economic times are tough but many companies are bucking the trend, growing sales and creating new jobs. Everything2go is one featured in this newspaper article with a link.
18. Because you publish videos on your own site
http://www.spearboard.com/showthread.php?t=87368
YetiCoolers.com
Yeti Coolers are stronger than ordinary coolers. And they’ve made some videos to prove it. The videos attracted links from the spearfishing community at SpearBoard.com
19. Because you publish videos on YouTube
http://www.kendallgiles.com/kegblog/travel/
TRXTraining.com
TRXTraining.com publish an intensive 12-week fitness program on YouTube. It brings them links like this one.
20. Because your products make great gifts
http://denverchiropractor.com/blog/healthy-valentine-gift-ideas/
Romanospizzeria.com
People are always looking for great gifts and they love reading lists – and they also love writing them as this post on 101 healthy Valentines gifts shows.
21. Because you help them make money
http://www.coolmompicks.com/2008/11/holiday_baby_gifts_that_is_actually.php
Estella-nyc.com
Many bloggers have affiliate links for the products they write about and review. Offering an affiliate scheme can bring you extra sales and extra links.
22. Because your products are healthy
http://www.epicurious.com/articlesguides/everydaycooking/tastetests/healthysnacktastetest
FoodShouldTasteGood.com
A focus on healthy foods was recognized by Epicurious Magazine when they published an article on healthy foods that kids love.
23. Because you support a local college
http://www.ndsu.edu/caedm/partners/
Appareo.com
Appareo’s innovative products improve flight safety on aircraft. The company partners with North Dakota State University and got a trusted link as a result.
24. Because you seek help
http://www.marketingprofs.com/ea/qst_question.asp?qstID=12376
Appareo.com
Appareo asked members at MarketingProfs.com what they thought about its mission statement and got a nice link as a result.
25. Because you encourage reviews
http://www.mommyenterprises.com/2009/03/eleven-review-and-giveaway.htm
Elevencollection.com
Sites such as Mommy Enterprizes invites companies to submit their products for review. The results include links like this one.
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