We curate, create and connect content that

gets you results.

Likeable Content CubedTM is a product that uses insights from

social media data to develop and promote branded content that will

generate up to 20 times greater business results for your organization.

We Use Data to…

CreateCurate Connect

We produce content based on what our

curation team has observed within the

social landscape of your brand, your

competitors and your target

demographic.

Our in-house community managers

utilize various technologies and

tools to listen and identify

opportunities to engage, find

relevant conversations and analyze a

variety of social media data.

We provide you targeted, results-

driven advertising that is seen by

the right people, at the right time,

getting users to do the action you

want.

Curate: Approaches to Listening

Proactive Coverage

. .

Reactive

Our Community Management Program humanizes your brand through three points.

We respond quickly to questions,

comments, complaints, and brand

shout-outs.

We recognize opportunities to engage with

key influencers, relevant conversations, and

trending topics.

We monitor your social media presence

around the clock in order to better serve your

communities.

Create: The Likeable Process

Sizzle Community-InspiredThis content is the most brand-centric.

It conveys information that can be

utilized year-round.

This content inserts your brand into the online

conversations around current and anticipated

events, trends, or upcoming brand activity.

This content is created based on what data

collection has told us about your customers’

interests, needs, preferences, and more.

Evergreen

Our wide variety of content types balance three essential elements of messaging.

Create: Our Content Types

Brief text and imagery

that a user can process within

seconds.

Digital experiences

where the user contributes

his/her voice and opinion.

Videos and complex imagery

that convey messaging in a

highly enriched way.

Text, imagery, and audio

that a user devotes

minutes to process.

Micro Content Long Form Interactive Multimedia

Animated Gifs

Cartoons

Charts

Cheat Sheets

Illustrations

Memes

Short Text Posts

Photos

Pin Boards

Polls

Quotes

Inspirational Messages

Blog Posts

Case Studies

Data Visualization

E-books

How-To Guides

Interviews

Lists

Webinars

White Papers

Ambassador & Partner

Comments

Contests

Giveaways

Guest Posts

Live Chats

Quizzes

Sweepstakes

Testimonials

Twitter Chats

Wikis

Animation

Audio Recordings

Full Videos

Infographics

Live-Streaming Video

Micro-Video

Online Presentations

Podcasts

Screencasts

Vlogs

Connect: Keys to Being Seen

Creative &

Targeting PlanEvolving

ResultsWe use social and consumer insights to

craft a strategy that will reach your

objectives.

We make sure hyper-relevant audiences

receive your message at the lowest cost per

desired action.

We distribute creative with unparalleled reach

and use its data to optimize your ads in

real-time.

Data Driven

Ad Strategy

Our tactics cut through the noise of the online space and ensure the right people see your content.

Our Work

Objective: Brand Awareness

Content Type: Micro, Image

Targeting Techniques: Hungry New Yorkers

Seamless encourages consumers to order food

delivery from its service. Our insights determined

that the Facebook audience responds to brief

imagery of delicious food, paired with copy

referencing pop culture of today and yesterday.

Thus, this simple post showing a delicious burger

and referencing Sir-Mix-A-Lot’s famous song

(revamped by Nicki Minaj) brought value to the

community.

Result: Double the Industry Average Engagement

Seamless

Soap.comObjective: Conversion

Content Type: Micro, Image

Targeting Techniques: 30 Audience Combinations

(e.g. Online Beauty Shoppers, Urban/Trendy

Moms)

By pinpointing the most lucrative targeting

opportunities, and testing multiple creative

variables against those targets, Likeable achieved

over 1000% ROAS (Return on Ad Spend) for this

particular eCommerce effort.

Result: $104,000+ in Online Sales

Objective: Awareness, Conversion

Content Type: Long Form, Blog Post

Targeting Techniques: The Walking Dead Fans

Century 21 aims to be the highest trafficked real

estate website in the U.S. To help achieve this, we

insert the brand into popular conversation. Yet the

commentary on pop culture and current events

always connects to their core product – real

estate.

Result: 1,200+ Shares (Multiple Networks), Blog

Visits Increased 32% vs. Prior Year

Century 21

Kaplan

LearningAdvisorObjective: Awareness, Conversion

Content Type: Interactive, Campaign

Targeting Techniques: MOOC Students, Ed-Tech

Influencers

The Outreach Program put in place by Likeable for

LearningAdvisor focused on driving qualified leads

to the site to review MOOCs as well as targeting

thought leaders in the ed-tech space to increase

awareness. This was a two step conversion

process since all users had to create an account

prior to leaving a review.

Result: 35% Conversion on Twitter

Objective: Awareness, Conversion

Content Type: Interactive, Sweepstakes

Targeting Techniques: Friends of Fans

We launched a campaign designed to leverage

SodaStream brand enthusiasts and spread the

word about the must-have gift of the 2013 holiday

season. The Fizz It Forward campaign

encouraged the SodaStream-owning Facebook

community to nominate their friends for a chance

to win their own SodaStream.

Result: $1.1 million in e-commerce sales, 13,000

entries, 5 million impressions.

SodaStream

Medtronic DiabetesObjective: Acquisition, Engagement

Content Type: Interactive, Quiz/Campaign

Targeting Techniques: People Living with Diabetes

Interactive media can guide and inform users in an

original way. Medtronic Diabetes worked with

Likeable Media to create, “What’s Your D-Type?” This

quiz achieved three unique goals: highlight

accessories and product offerings, capture email

addresses, and emphasize that a person living with

diabetes is not defined by their condition.

Result: Our lips are sealed! Out of respect for our

client, these results are confidential. However, feel

free to ask us more about the features of this

successful campaign.

CitrixObjective: Awareness

Content Type: Multimedia, Micro Video

Targeting Techniques: Business Professionals

Citrix wanted to convey a level of humanization

and humor that they couldn’t convey in their

traditional marketing efforts. We suggested 6

seconds Vine videos for their Buy One, Get One

offer. Unicorns (and mustaches) fit perfectly with

the lighter tone they were striving to communicate.

Result: 2,973 Views at Launch of Channel

Anti-Defamation

LeagueObjective: Awareness

Content Type: Multimedia, Video

Targeting Techniques: Potential Donors

ADL releases highly-sensitive content over its

networks. In this instance, the brand surveyed

over 100 countries and compiled one of the

world’s largest reports on anti-Semitic views. To

create interest around the report’s launch, while

remaining mindful of users’ attitudes toward the

topic, Likeable produced this suspenseful trailer.

Result: 2.2 Million Reached, 4,700 Plays,

Coverage in Wall Street Journal

240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | contact@likeable.com