like us - using facebook for business
DESCRIPTION
Social media marketing can be a powerful way to engage your small business customers if it's done well. Facebook helps build a community of followers who may be interested in purchasing your product or service. The problem that arises for many small businesses who are thinking of using social media like Facebook to help market, is 1) not knowing how to set the account up properly and 2) use the online presence well. Liz Provo of Mass Marketing Resources, a Western Massachusetts small business specializing in helping other small businesses with their marketing, takes attendees through the various steps in setting up an account, finding followers, posting and sharing content and using insights to monitor success.TRANSCRIPT
“Like Us” On Facebook Social Media For Small Business
Presented by:
Liz Provo
Mass Marketing Resources
www.massmarketingresources.com
About Me
• Extensive background in sales, marketing and customer service
• Small business owner for 11 years
• Early adopter of blogging, email marketing & social media
• Provider of marketing services for small businesses (www.MassMarketingResources.com)
• Member of HBRAWM since 2001
Why Facebook?
• 950 Million users• Today’s marketing is all
about relationships, not hard selling
• 51% more likely to buy a product after “liking” the brand on Facebook
• Provides a personal way for companies to interact with customers
• Drive “Word of Mouth” and referrals
You Will Learn How To:
Set up a business page & define a marketing strategy
Educate, Inspire & Entertain: posting content
Share, build relationships
Promote your business
Got A Page? Check It!
Personal or business? How to tell.
• Personal pages have “friends”• Business fan pages have “likes”• Using a Personal page for commercial
interests is a VIOLATION of Facebook’s policy – you can be banned without warning.
Mass Marketing Resources
Upload Your Cover & Profile Photos
Custom is best. Have someone design one for you.
Cover: 851 x 315 pixels, under 100 KB resolution
Profile: 160 x 160 pixels, usually a logo, make sure it fits
May not contain pricing, discounts, calls to action, contact information, copyrighted artwork, or any incentives to purchase, “like”, etc.
Edit Page Information
Add Company Information
Kind of business, sub categories, user name, street address
More Company InformationPage Name
Start Date
Hours
About
Description
Add. Info.
Contact info.
Website
Manage Permissions & Admins
• Who can see your page?• Assign administrators • Must “like” the page first, Type in email
address
Additional Resources
Link to Twitter?
Select a Username!
Use Plug-ins?
Get Followers Ask personal FB friends to “Like” your
business page
Make sure you put your Work info. in your About section of your personal page
Add a “Like Button” on your website, blog, LinkedIn, YouTube, Twitter accounts
“Like” related businesses, community & news organizations, etc.
Like Mass Marketing Resources http://www.facebook.com/massmarketing1
I’ll help get you connected.
Find Us On Facebook!
LIKE US!
Hey Friends, Please like my business page!
Finding Your Voice• Educate consumers?• Showcase projects?• Consumer safety?• Highlight team members?• Gain insight?• Have contests?• Provide company updates?• Collaborate?• Lead buyers to your website,
blog or newsletter?• Share good news?
ALL OF THE ABOVE ???
Educate, Inspire, Entertain
60%
Share30%
SelfPromote
10%
Relationship DrivenFind The
Right Mix
Connecting With Your Customers
Educate/Inspire/Entertain - Pictures, articles, events, video, links to your website or blog (60%)
Share: 3rd party sources (via Facebook, or web) (30%)
Promote/Sell: sales, promos, etc. (10%) Avoid hard selling on any social media “Like” our new
mascot? Help us name him!
Engaging Your Audience
Post frequently, daily if possible
Choose best days or times
Use pictures or video to draw more attention
Link to relevant 3rd party content
Set up “auto-posts”
Create A Content Calendar
• Have a plan• Tie relevant posts in with master
marketing calendar (don’t have one?)
Understanding EdgeRankFacebook wants content that’s POPULAR, RELEVANT &
TIMELY
3 attributes: weight (relevance), affinity (popularity) & time decay (timely)
EdgeRank increases with TIMELY ENGAGEMENT
Engagement = “likes”, “comments” and “shares”
Ask for a response - CALL TO ACTION (What do you think?, looking for feedback here, click the like if you want this, etc.
Monitoring EdgeRank
Yes, But Can Facebook Make Me Money?
Beyond Posts – How To Promote
Be Warned: Facebook Guidelines prohibit promotions or sweepstakes to gain “likes”. https://www.facebook.com/page_guidelines.php
Promote sales and services; new products, accomplishments
Encourage followers to subscribe to your newsletter
Use Social Campaign software to ask your newsletter subscribers, Twitter and LinkedIn contacts to “like” your page (ie. Constant Contact/Social Campaigns)
Plan ahead and have FUN!
• Create or improve your page – ask for a professional review
• Tie your page to your website, etc.
• Find Followers, “Like” others• Start posting (use an editorial
calendar for stress-less marketing)
• Check insights for progress and get help if needed
In Closing
A Special Offer . . . . .
• “Like” Mass Marketing Resources on Facebook and leave a comment! http://www.facebook.com/massmarketing1
• Subscribe to my Newsletter: http://www.massmarketingresources.com - on our home page!
• Connect with me and recommend me on LinkedIn: www.linkedin.com/in/massmarketingresources
• Subscribe to us on YouTube: http://www.youtube.com/user/massmarketing1
FREE Facebook Set Up or review when you sign up for 2 months of our Marketing Check-in Service* (must authorize as FB admin)
What you get: Custom Cover Photo and Profile image, About Us, Initial followers, cross promotions, 3 fifteen minute phone check-ins and 1 hour in person marketing session per month.
Value: $120.Act Now – offer expires on Oct. 31, 2012. Must be pre-paid prior to start of work.