like minds 2011, "innovation adoption and diffusion", john w lewis
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InnovationAdoption and Diffusion
Strategic Opportunity
John W Lewisholosoft
Why do you doanything different?
“Insanity is continuing to do the same things,and expecting a different outcome.”
Albert Einstein
“Different is not always better,but better is always different.”
Marshall Thurber
Innovation
How do we improve?
Continuous improvement
Discontinuous improvement
How can we do better? ... much better!
Can we be more effective?
How ?
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = EffectivenessInnovation
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = EffectivenessInnovation
Why do you innovate?
What is innovation?
Can you manage innovation?
Innovation
Innovation
What is innovation?
Improvement
... discontinuously ... in jumps
... with no way back ... with more risk
“People putting ideas into valuable action”
“Behaviour in the presence of novelty”
Innovation
Can we manage innovation?
Can we understand it?
Can we measure it?
Can we repeat it?
Can we manage it?
Yes, we can!
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = EffectivenessInnovation
AdoptionWhat do you do?
Why choose something new?
When do you adopt it?
What are you criteria?
Adoption
It’s about you!
Knowinformation
Likeadvantage
Trustbenefit
Buyneed+money
Replace/Drop
no need/no money
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = EffectivenessInnovation
Diffusion
It’s about products
Features
Advantages
Benefits
Popularity
Longevity
DiffusionThrough a population
InnovatorsEarlyAdopters
EarlyMajority
LateMajority
Laggards
Adopter categories
ValueAdvantage
Benefit Popularity
LongevityFuturistic
Diffusion...with a glitch !!
InnovatorsEarlyAdopters
EarlyMajority
LateMajority
Laggards
Adopter categories
ValueAdvantage
Benefit Popularity
LongevityFuturistic
Chasm
Diffusion(Gartner) Hype Cycle
Innovation trigger
Peak ofInflated
Expectations
Trough ofDissillusionment
Slope ofEnlightenment
Plateau ofProductivityPositive
hype
Negativehype
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = EffectivenessInnovation
Strategy
About organisations
In the context of the outside world
Choices of suppliers and customers
Related to internal structure
StrategyContext
Organisation
Suppliers
Customers
NeedValue
Tactical
Tactical
Product specification
Strategic
Strategic
Marketing
Engineering
- Sales
- Purchases
Outbound
“Product”innovation
“Process”innovationInbound
Strategy
Relationship to tacticsTactics:
Open or closed
Pull or push
Collection and communication
Evaluation and selection
All require criteria based on strategic objectives
Strategy
CriteriaPossible choices:
Technology
Finance
Customers
Best choice?:
Brand!
StrategyPick your target
InnovatorsEarlyAdopters
EarlyMajority
LateMajority
Laggards
Adopter categories
Value Advantage Benefit Popularity LongevityFuturistic
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = EffectivenessInnovation
Opportunity
About us:
Opportunity / Problem
motivation / perception / sequence
Innovation+Opportunity
Our route plan
Adoption Strategy+ = Capability
Diffusion = Understanding
Opportunity+ = EffectivenessInnovation
Innovation+Opportunity= Effectiveness
We can be
goal-oriented => Short term
journey-oriented => long term
We can manage innovation!
InnovationAdoption and Diffusion
Strategic Opportunity
John W Lewisholosoft