CONNECTING AUDIENCES

EVERYWHERE

PROGRAMMATIC ADVERTISING LEADERS

WWW.RADIUMONE.COM

10B I L L I O N

S O C I A L S H A R I N G S I G N A L S

900M I L L I O N

U N I Q U E U S E R S

800T H O U S A N D

B I D D I N G D E C I S I O N S P E R

S E C O N D

400+E M P L O Y E E S

27C O U N T R I E S

1C O N N E C T E D

P L A T F O R M

DARK SOCIALD O Y O U R E A L LY U N D E R S TA N D Y O U R D I G I TA L A U D I E N C E S ?

A SOCIAL NETWORK TWICE THE SIZE OF FACEBOOK

WHITE PAPER

http://radiumone.com/proof/

SOCIAL SHARING SURVEY

U K

82% of the UK population share content online (more than most other countries) , with the 55+

also showing great appetite for it (73%)

91% sharers use any dark social platform; nearly a third of online sharing is ONLY Via DARK SOCIAL

(higher (26%) among 55+)

82% 91%

U K

Email is more important than social networks (77% vs 74%)

Sharing occurs across ALL occasions, with 3 in 5 sharing when watching television

77% 74%

13

14

CRM

www.

APP

P R O B L E M

O P P O RT U N I T Y

CRM

www.APP

EVERY L IT TLE HELPS

Po.st Share Po.st URL Web Site Data

Real Time Audience Segments

1 . W H Y E V E RY S H A R E C O U N T S F O R T E S C O

O U R P A T E N T E D A L G O R I T H M S H A R E G R A P H ™ W I L L T U R B O P O W E R Y O U R A D R E S U LT S

Recency, Frequency, Content, Return path

SHAREGRAPH™

2 . A U D I E N C E S C A L E W I T H S H A R E G RA P H ™ A M P L I F I C AT I O N

3 . R E S U LT S

500k engaged Users (3 months)

20% below CPA goal

22% click to conversion rate, outperforming PPC!

3 . R E S U LT S

PO.ST URL links, across artist social channels.

PO.ST Share on artist sites ECRM data capture

1 . I N T E L L I G E N C E – H O W W E C O L L E C T A U D I E N C E ?

Tier 1 – Superfans = 15+ unique interactions in the last 60 days

Tier 2 – Engaged Fans = 10 -14 unique interactions with the artist

Tier 3 - Interested Users = 5 – 9 unique interactions with the artist

Tier 4 – Casual Conversationalists = 0 – 4 interactions with the artist

Casual Conversationalists

Interested Users

Engaged Fans

Super Fan

2 . I N S I G H T: I D E N T I F Y I N G A RT I S T FA N S

Single customer view across each label and artist live with R1 Po.st Tools

130 Million Music Fans analyzed

Artist Data seamlessly linked to Media delivery

Consistently out perform client engagement benchmarks:

Mobile Media: +16%Online Display: +103%

Video: +31%

Key Programmatic and Audience partner for UMG

3 . R E S U LT S