lighting and displays: how is technology change creating new opportunities in them?
DESCRIPTION
These slides discuss how new forms of lighting and displays continue to emerge and become more economically feasible. For lighting, while compact fluorescent light bulbs are starting to diffuse, improvements in the luminosity per Watt of LEDs (light-emitting diodes) and increases in the scale of LED-based wafers suggest that LEDs (and perhaps organic LEDs) will eventually diffuse and create a number of entrepreneurial opportunities. For displays, increases in the scale of LCD (liquid crystal display) substrates and production equipment have driven and continue to drive dramatic reductions in the cost of LCDs. Second, improvements in the frame rate and pixel density of LCDs are gradually making 3D LCDs economically feasible. Third, improvements in the luminosity per Watt of OLED- (organic light-emitting diodes) based displays are gradually making them more economically feasible. All of these changes will probably lead to the emergence of many kinds of entrepreneurial opportunities. These slides are based on a forthcoming book entitled “Technology Change and the Rise of New Industries and they are the eighth session in a course entitled “Analyzing Hi-Tech Opportunities.”TRANSCRIPT
How is Technological Change
Creating New Opportunities in
Lighting and Displays?
8th Session of MT5009
A/Prof Jeffrey Funk
Division of Engineering and Technology
Management
National University of Singapore
Objectives
• What has and is driving improvements in cost and
performance of lighting and display systems?
• Can we use such information to
– identify new types of lighting and display systems?
– analyze potential for improvements in these new
systems?
– compare new and old systems now and in future?
– better understand when new systems might become
technically and economically feasible?
– analyze the opportunities created by these new
systems?
– understand technology change in general
Session Technology
1 Objectives and overview of course
2 Four methods of achieving improvements in performance and cost: 1)
improving efficiency; 2) radical new processes; 3) geometric scaling; 4)
improvements in “key” components (e.g., ICs)
3 Semiconductors, ICs, new forms of transistors, electronic systems
4 Bio-electronics, tissue engineering, and health care
5 MEMS, nano-technology and programmable matter
6 Telecommunications and Internet
7 Human-computer interfaces, virtual and augmented reality
8 Lighting and displays
9 Energy and transportation
10 Solar cells and wind turbines
This is the Eighth Session in MT5009
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Technology Basic Operation Methods of Improvement
within Technology Paradigm
Electric arc
lights
Passing current across two
electrodes generates heat and light
Materials and gases with high ratio
of luminosity to input power
Electric
discharge tubes
Voltage difference across two electrodes or a filament connecting two
electrodes in a vacuum causes emission of
Incandescent
Lights
visible light (as filament
incandesces)
Filaments with high ratio of
luminosity to input power
Cathode ray
Tube
electrons from one electrode (1)
where electrons striking
phosphors cause photon emission
Cathodes that efficiently produce
electrons and phosphors that better
fluoresce
Fluorescent
Lights
ultraviolet light; these high-energy
photons cause emission of visible
light when they strike phosphors
Gases that efficiently emit
ultraviolet light and phosphors that
better fluoresce
Other lights visible light in gases such as
mercury or sodium vapor
Gases with high ratio of luminosity
to input power
Technology Paradigms for Lighting and Displays (1)
(1) direction of electrodes can be controlled so that electrons hit certain phosphors
Incandescent Lights
• It’s not just their poor
efficiencies (most of
the power is emitted
as heat or non-visible
electro-magnetic
radiation)
• It’s their high costs
– Big connector, bulbs,
filaments
Fluorescent Lighting
• Better efficiencies; e.g., low pressure mercury – emits about 65% in 254 nm
line (visible) and 10–20% of its light in 185 nm line (UV)
– UV light is absorbed by the bulb's fluorescent coating (phosphors), which re-radiates the energy at longer “visible” wavelengths
– blend of phosphors controls the color of light
• But still high costs – Bulb
– Connector
– gases
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Technology Basic Operation Basic Methods of Improvement
within Technology Paradigm
Light emitting
diodes (LEDs)
Semiconductor diode emits light
when voltage is applied
Semiconductors with high ratio of
luminosity to input for LEDs and
also high coherence for lasers.
Reducing size can reduce cost. Semiconductor
laser
Semiconductor diode emits light
“coherent” in single wavelength
when voltage is applied
Semiconductor laser is basically
an LED with a waveguide and a
mirror
Technology Paradigms for Lighting and Displays (2)
Typical LED Characteristics
Semiconductor
Material Wavelength Colour VF @ 20mA
GaAs 850-940nm Infra-Red 1.2v
GaAsP 630-660nm Red 1.8v
GaAsP 605-620nm Amber 2.0v
GaAsP:N 585-595nm Yellow 2.2v
AlGaP 550-570nm Green 3.5v
SiC 430-505nm Blue 3.6v
GaInN 450nm White 4.0v
Different Materials for LEDs Emit Different Wavelengths
and thus Different Colors
Semiconductor Lasers are LEDs with a Waveguide and Mirror
Laser types shown above the wavelength bar emit light with a specific
wavelength while ones below the bar can emit in a wavelength range. Non-
semiconductor lasers are also shown in this figure
Luminosity per Watt (lm/W) for Various Lighting Technologies
Source: Jeffrey Tsao (Sandia) and Aaron Danner (NUS)
Source: NTT develops current-injection photonic-crystal laser
http://www.physorg.com/news/2012-02-ntt-current-injection-photonic-crystal-laser.html
Average Selling Price (ASP) and Continuous Wave
(CW) Power of Semiconductor Lasers have risen
Through-hole LED
• Lead frame based
• Advantages
Low cost & easy rework
Higher mechanical shock resistant
Better light extraction with optic
designed viewing angle
• Disadvantage
Size
Surface Mount LED
• Printed Circuit Board based
• Advantages
Size, thickness
SMT process, more popular
• Disadvantage
Less immunity to environmental
No optic design, customized
viewing angle
Complicated process
Both reductions and increases in scale drive Cost Reductions
Increases in wafer and equipment size also drive reductions in cost
PicoLED: The World Smallest LED
Introduced by ROHM Semiconductor, Japan, in year 2007, with the
footprint of 1.0x0.6x0.2 mm
Are there Limits?
• What are the limits to improvements in
efficiencies with existing and new technologies?
– The maximum theoretical efficiencies for LEDs are
much higher than current efficiencies
– This suggests that there are still opportunities for
improvements
– How about costs? Can they be further reduced?
• Are their limits to miniaturizing the size of lights
(and displays)? How small can lights be made
(and how thin can displays be made)?
• Will LEDs create a new paradigm for lighting by
providing intelligent directional light?
Warm white
Cool white
Daylight white
But initial cost of
solid state lighting
is higher!
What about Organic LEDs (OLEDs)
OLEDs
• Will these improvements in luminosity per
Watt continue?
• How about costs?
– Organic materials can be roll printed onto a
substrate, making them potentially cheaper
than that of LEDs, which require high
temperature processing
• What might be the initial applications for
them?
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
We are trying to use the same connectors for LEDs and
incandescent bulbs.
How about creating a new interface standard that is
cheaper and better? (think of your computers and phones)
Furthermore
• How about using the electronic nature of
LEDs to devise intelligent lighting systems
– Lights that can be directed to specific
locations
– Turn off when no one is near the light or
looking at the specific location
• ICs get cheaper and more intelligent every
year
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Technology Basic Operation Methods of Improvement
within Technology Paradigm
Electric arc
lights
Passing current across two
electrodes generates heat and light
Materials and gases with high ratio
of luminosity to input power
Electric
discharge tubes
Voltage difference across two electrodes or a filament connecting two
electrodes in a vacuum causes emission of
Incandescent
Lights
visible light (as filament
incandesces)
Filaments with high ratio of
luminosity to input power
Cathode ray
Tube
electrons from one electrode (1)
where electrons striking
phosphors cause photon emission
Cathodes that efficiently produce
electrons and phosphors that better
fluoresce
Fluorescent
Lights
ultraviolet light; these high-energy
photons cause emission of visible
light when they strike phosphors
Gases that efficiently emit
ultraviolet light and phosphors that
better fluoresce
Other lights visible light in gases such as
mercury or sodium vapor
Gases with high ratio of luminosity
to input power
Technology Paradigms for Lighting and Displays (1)
(1) direction of electrodes can be controlled so that electrons hit certain phosphors
Technology Basic Operation Basic Methods of Improvement
within Technology Paradigm
Liquid crystal
display (LCD)
Alignment of crystals modulates an external light source (e.g., a
backlight) where alignment of crystals depends on input voltage
Passive output of pixel depends on
voltage applied to row and
column via multiplexing
Increase resolution with more
pixels where improvements
limited by need to multiplex
Active output of pixel depends on
voltage applied to each
pixel, i.e., transistor
Increases in transistor density
improve resolution, viewing angle;
thinner materials lead to lower cost
Organic light
emitting diode
(OLED)
Organic materials emit light
depending on input voltage and
band-gap of material
Materials that have high ratio of
luminosity to input power. Use of
thinner layers reduce costs
Technology Paradigms for Lighting and Displays (2)
Limits to Miniaturization (e.g., thinner)*
(current ranking)
As Lights As Displays
Electric
discharge tubes
Cathode ray tubes
LEDs Liquid Crystal Displays (with cold
cathode fluorescent backlight)
Liquid Crystal Displays (with LED
backlight)
Organic Light Emitting Diode
OLED: emit their own light, so now
backlighting is needed
*Remember that costs typically fall over the long term as size is reduced
Gre
ater
pote
nti
al f
or
mak
ing
s
mal
ler
and t
hin
ner
Major components of LCD TV
CCFL Backlit LCD TV CCFL Backlight Diffusers To ensure a uniform brightness across panel
Polarizer To ensure that the image produced is aligned correctly
LCD Panel An LCD panel is made up of millions of pixels filled with liquid crystals arranged in grid, which open and shut to let the backlight through and create images
Antiglare Coating Provides a mirror-like finish, making the backlight appear brighter
Display Screen
Current
challenge
for LCD TVs:
Replace this
layer (cold
cathode
fluorescent
light)
(78.6 mm)
with white-
light LEDs
(29.9 mm)
How to achieve White Color LED
RGB White LED
• Mixture of Red, Green & Blue
color to get white color LED.
• Involved electro-optical design to
control blending & diffusion of
different colors
Phosphor Based White LED
• Involved coating of an blue LED
with phosphor of different colors to
produce white light.
• Fraction of blue light undergoes
the Stokes Shift being transformed
shorter wavelength to longer
wavelength.
LED Die
Phosphor
Phosphor Based White LED Spectrum of Phosphor LED RGB Color Chart
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Increases in Scale of IC Wafers, LCD
Substrates, Solar Substrates (1)
• Equipment costs per area of output fall as size of equipment is increased, similar to chemical plants – Cost is function of surface area (or radius squared)
– Output is function of volume (radius cubed)
– Thus, costs increase by 2/3 for each doubling of equipment capacity
• For IC Wafers, LCD Substrates, Solar Substrates – Processing, transfer time (inverse of output) fall as
volume of gas, liquid, and reaction chambers become larger; costs rise as function of equipment’s surface area
– partly because larger scale enables higher temperature and pressure
Increases in Scale of IC Wafers, LCD
Substrates, Solar Substrates (2)
• Wafer size for ICs has steadily risen over the last 50 years
– Now at 12”
– Expected move to 18” in next few years
• Techniques for miniaturizing patterns on IC wafers have
required firms to also reduce the thickness of materials that
are deposited (and later patterned) on wafers and
LCD/Solar substrates
• The result is costs per transistor, capital costs per
transistor, and even costs per area of a silicon wafer and
LCD and solar cell substrate have fallen over the last 50
years even as the cost of fabrication facilities has increased
Another Benefit from Large Panels is Smaller Edge Effects
Panel
Equipment
Effect Effects: the equipment must be much
wider than panel to achieve uniformity
Ratio of equipment to panel width falls as the
size of the panel is increased
Increases in LCD Substrate Size
Source: www.lcd-tv-reviews.com/pages/fabricating_tft_lcd.php
Scale of photographic aligners (upper left),
sputtering equipment (top right), and
mirrors for aligners (lower left) for LCD
equipment
Source: http://www.canon.com/technology/
canon_tech/explanation/fpd.html
Cost Reductions for Semiconductors, LCDs, and Solar Cells
Technology Dimension Time Frame Ratio of New to
Old Cost
Semiconductors/
ICs
Price/
Transistor
1970-2005 1/15,000,000
Price/Area 1970-2005 1/20
Price/Area 1995-2005 1/5.7
LCDs Price/Area 1995-2005 1/20
Solar cells Price/Watt 1957-2003 1/500
Price/Watt 1975-2001 1/45.4
Price/area 1970-2001 1/37.0
Price/area 1995-2001 1/3.42
Sources: (Gay, 2008; ICKnowledge, 2009; Kurzweil, 2005; Nemet, 2006), author‟s analysis
• Nishimura’s Law: – The size of LCD substrate grows by a factor of 1.8 every
3 years, doubles every 3.6 years (large panels are cut into appropriate sizes for electronic products)
– Less than half the time for IC wafers to double in size (7.5 years)
• Odawara’s Law: – Costs fall by 22-23% for doubling in cumulative
production
• Kichihara’s Law: every three years – Power consumption decreases by 44%
– Panel thickness and weight are reduced by one-third
– Number of bits needed per screen increases fourfold
Display Panel Trends – towards larger and
cheaper panels
Source: http://metaverseroadmap.org/inputs.html, US Display Consortium (USDC)
• We can also see the falling cost of LCDs
in the falling price of LCD TVs, albeit some
of the cost reductions are coming from the
falling costs of ICs
Source: Bing Zhang, Display Search, Flat Panel TV Cost
Analysis & Panel Supply-Demand , May 20, 2008
6
5
4
3
2
1
0 01 02 03 04 05 06 07 08 09 10 11
Prices and Costs of LCD Panels per Square Meter
(Thousands of US$)
Average selling price
Production costs
Source: Television Making: Cracking Up, Economist, January 21st, 2012, p. 66
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Time-Sequential 3D with active 3D Glasses
Sources for
these slides:
Adapted from
presentation by
Ng Pei Sin
Improvements in Frame-Rate are Occurring
0
50
100
150
200
250
300
1970s 1995 2008 2010
CRT
LCD
OLED/Plasma
• Increased frame-rate of content approaches Critical Flicker Fusion point (where higher
frame rate has no perceived benefit) – 60Hz.
– Increase frame rate gives smoother, flicker-free motion, especially in high-action videos
• Increased Frame-rate of Display
– Reaches 120Hz; surpasses critical flicker fusion point
• Surplus enables implementation of Time-sequential 3D without compromising improved
frame rate of content
• Improved LCD frame-rate due to improvement in Liquid Crystal structure, reduced cell-
gap, and improved methods to shorten liquid crystal response time
120Hz - Minimum screen frame-rate
for „flicker-free‟ Time-sequential 3D
Fram
e p
er s
eco
nd
s (H
z)
Display Frame-Rate
Improvements in Frame Rate Increase the
Economic Feasibility of Time Sequential 3D
• Improvement in Liquid Crystal
response time enable:
– High frame-rate in LCD display
and in active 3D glasses
• Economical
– Estimated cost of adding 3D to
LCD display range from 10% to
30% the cost of panel
– Falling costs from larger substrate
size can offset these higher costs
• But glasses are a big
disadvantage……….
Auto-Stereoscopic Displays
Does not require special 3D glasses
Panel pixels are divided into two groups one for left-eye images
another for right-eye images
A filter element is used to focus each pixel into a viewing zone
In order to view television from different places in the room, multiple viewing zones are needed
• Improvements in photolithographic equipment enable
increases in pixel density
– lags resolution in ICs by many years
• Sometimes called Kitahara’s Law, improvements of
about 4 times occur every 3 years
• These increases in pixel density
– Enable high definition television
– But will exceed the resolution of our eyes
• Thus, these increases can be used to assign different
pixels
– to right and left eye and
– to different “viewing” zones
Increases in Pixel Density, i.e., Resolution
• At least128 million pixels/sq inch are
needed
– 8.3 million pixels needed for high-definition TV
– at least eight viewing zones needed to
accommodate head movements
– each viewing zone needs two sets of pixels
– 8.3 x 8 x 2 = 128
• Best pixel density at Consumer Electronics
Show in 2011 was 8.3 million pixels/sq inch
– If pixel density continues to increase four-times
every three years, technical feasibility in 2017
– As for economic feasibility, this depends on
incremental cost of the higher densities. If the
incremental cost is small, they will probably
become economically feasible before 2020.
Auto-Stereoscopic Displays
• Standardization and digitalization ease handling, storing and presentation of 3D videos
• Standardization reduces complexity and cost of having to produce 3D contents for multiple competing formats
• Digital 3D formats build from MPEG-4 video compression with Multiview Video Coding (MVC) encoding
“Historical Progression of Media”, From: Three-Dimensional Television: Capture,
transmission, Display. By Haldun M. Ozaktas, Levent Onural
Other Factors Driving Economic Feasibility:
Standardization and Digitization of Video
Other Factors Driving Economic
Feasibility: Better graphic processors
http://www.behardware.com/articles/659-1/nvidia-cuda-preview.html
“NVIDIA® TESLA® GPU COMPUTING”, Nvidia, 2010, http://www.nvidia.com/docs/IO/43395/tesla-brochure-12-lr.pdf
Improved Graphics processing unit (GPU) enables:
More MPEG4 video compression
Rendering of more realistic computer animation (more
polygon count and motion control points)
Rendering of 3D models for stereoscopic video for 3D
displays
Enable realistic stereoscopic computer animation
good enough for cinema screens presentation,
increasing contents in 3D
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Another Option is an OLED
• OLED: Organic Light Emitting
Diode
• Made of organic (Carbon based)
materials that emit light when
electricity runs through them
• They can be roll printed onto a
substrate, making them potentially
cheaper than that of LCDs
• Construction of OLED
– Substrate
– Anode
– Conductive layer
– Emissive layer
– Cathode
OLEDs also have fewer Layers than LCDs and
thus potentially less expensive
LCD
• Complex structure
• Passes through light and thus
requires separate light source
and color filters
LED
• Simple structure
• Source of light
Performance of LEDs and OLEDs Over Times
One Problem with OLEDs is their Lifespan
• Average life span of about 30,000
hours of viewing, half of LCD TVs
60,000 hours.
• The blue OLEDs degrades
significantly as compared to other
colors – bringing color balance
issues.
• Thus OLED displays must be given
a blue tint to offset the subsequent
degradation in blue color
•Can these problems be solved?
• Do OLEDs have a future in some
applications?
Data on hours
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Outline
• Lighting – Incandescent and fluorescent
– Light emitting diodes (LEDs)
– “System” lighting issues
• Displays – Cathode Ray Tube
– Liquid Crystal Displays (LCDs)
– Cost reductions from increases in scale of LCD substrates
– 3D LCD displays
– Organic light emitting diode (OLED) displays
– Electronic Paper
– Holographic displays
Holographic Systems
• Present a real 3D image
• LCD-based 3D systems present an “illusion” of
three dimensions
– Time-Sequential 3D with active 3D Glasses
– Auto-Stereoscopic Displays
• Holographic Systems present a real 3D image
and thus one that is more aesthetically appealing
• When might such a system become
technically and economically feasible for
some application and some set of users?
Conclusions (1)
• New types of lighting & displays continue to emerge
– Lighting: LEDs, OLEDs
– Displays: 3D LCDs, OLEDs, Holographic systems
• These changes have and continue to create new
opportunities in the new technologies and those
that support them
Conclusions (2)
• The rate of improvements in the performance and
cost of these systems suggests that
– LED-based lighting are just a few years away
– OLED displays are also just a few years away
– One type of 3D display (with glasses) is becoming
economically feasible and a second one (without
glasses) will probably become economically feasible in
the next ten years
– Holographic systems are probably at least 10 years away
Relevant Questions for Your Projects
• To what extent will improvements in ICs,
displays, and other component technologies
continue to occur?
• To what extent will these improvements enable
new forms of lighting and displays?
• To what extent will this create entrepreneurial
opportunities and what kinds of opportunities?